How popular isBosch?
In September 2026, people searched for Bosch by name about 14,400 times in New Zealand, about the same as the previous year. These searches made up 0.03% of all New Zealand hand sander brand searches, placing Bosch sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about hand sander brands, Bosch appeared in three of the five answers and was the third most recommended of the six.
Bosch is the sixth most searched of 6 competitors and the third most recommended in AI answers.
MakitaShare of searches 32.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
RyobiShare of searches 24.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
DeWaltShare of searches 18.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
OzitoShare of searches 13.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
BoschShare of searches 0.03%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top hand sander brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Festool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ozito2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand sander brands
5 answers
Asked ChatGPT
“Which hand sander brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hand sander brands in New Zealand?”
Asked ChatGPT
“What's the best hand sander brand in New Zealand for wood finishing?”
Searched Google, AI Overview
“orbital sander nz”
Searched Google, AI Overview
“electric sander”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hand sander brands compete with Bosch?
Share of searches by month for Makita, Ryobi, DeWalt, Ozito, Festool, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Ozito | Festool | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 24.6% | 18.8% | 14.9% | 8.9% | 0.04% |
| Nov 2025 | 27.2% | 31.2% | 21.9% | 13.1% | 6.5% | 0.03% |
| Dec 2025 | 29% | 33.3% | 17.4% | 14.6% | 5.8% | 0.04% |
| Jan 2026 | 31.1% | 28.2% | 18% | 16.1% | 6.5% | 0.04% |
| Feb 2026 | 33.5% | 24.8% | 19.5% | 13.7% | 8.5% | 0.04% |
| Mar 2026 | 31.1% | 27.7% | 18.8% | 13.3% | 9% | 0.04% |
| Apr 2026 | 33.6% | 24.9% | 19.1% | 14.7% | 7.6% | 0.04% |
| May 2026 | 35% | 21.3% | 20.5% | 13.4% | 9.6% | 0.04% |
| Jun 2026 | 32.6% | 21% | 22.9% | 13.5% | 10% | 0.04% |
| Jul 2026 | 33.6% | 20.8% | 20% | 15.3% | 10.4% | 0.04% |
| Aug 2026 | 31.3% | 23.6% | 21.5% | 14.9% | 8.6% | 0.04% |
| Sep 2026 | 32.9% | 24.7% | 18.9% | 13.4% | 10.1% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.9% | 10K | +20% | +1.6 points | |
| 2, held 2nd | 24.7% | 7.5K | +19.1% | +1.1 points | |
| 3, held 3rd | 18.9% | 5.7K | 0% | -2.6 points | |
| 4, held 4th | 13.4% | 4.1K | +2.5% | -1.5 points | |
| 5, held 5th | 10.1% | 3K | +33.2% | +1.5 points | |
| 6, held 6th | 0.03% | 10 | 0% | 0 points |
1.
Makita32.9%
Held 1st. 10K estimated branded searches, +20% vs prior month. Share +1.6 points.
2.
Ryobi24.7%
Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +1.1 points.
3.
DeWalt18.9%
Held 3rd. 5.7K estimated branded searches, 0% vs prior month. Share -2.6 points.
4.
Ozito13.4%
Held 4th. 4.1K estimated branded searches, +2.5% vs prior month. Share -1.5 points.
5.Festool
10.1%
Held 5th. 3K estimated branded searches, +33.2% vs prior month. Share +1.5 points.
6.
Bosch0.03%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Bosch and its closest rivals
Every comparison with Bosch
31 comparisons
- Bosch vs Fisher & Paykel
- Bosch vs Haier
- Bosch vs Smeg
- Bosch vs Samsung
- Bosch vs Westinghouse
- Bosch vs LG
- Beko vs Bosch
- Bosch vs Mitsubishi Electric
- Bosch vs Liebherr
- Bosch vs Hisense
- Bosch vs Breville
- Bosch vs KitchenAid
- Bosch vs Rain-X
- Bosch vs Tridon
- Bosch vs Trico
- Bosch vs Sharp
- BISSELL vs Bosch
- Bosch vs Dreame
- Bosch vs Dyson
- Bosch vs Electrolux
- Bosch vs iRobot
- Bosch vs Miele
- Bosch vs Roborock
- Bosch vs Shark
- ASKO vs Bosch
- Bosch vs Gerni
- Bosch vs Karcher
- Bosch vs Nilfisk
- Bosch vs Panasonic
- Bosch vs Metabo
- AEG vs Bosch
How has branded search demand for Bosch changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bosch in New Zealand held steady, from 14.1K to 14.4K.
- Across the 12 months ending September 2026, Bosch’s share of searches among hand sander brands in New Zealand held steady, from 0.04% to 0.03%.
How did search popularity change for New Zealand hand sander brands in September 2026?
5 changes
In September 2026, Makita gained share of searches among hand sander brands in New Zealand, from 31.3% to 32.9%.
In September 2026, Festool gained share of searches among hand sander brands in New Zealand, from 8.6% to 10.1%.
In September 2026, Ryobi gained share of searches among hand sander brands in New Zealand, from 23.6% to 24.7%.
In September 2026, DeWalt lost share of searches among hand sander brands in New Zealand, from 21.5% to 18.9%.
In September 2026, Ozito lost share of searches among hand sander brands in New Zealand, from 14.9% to 13.4%.
How are Bosch’s branded searches counted?
74 search terms
Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bosch 10kg washing machine
- bosch aerotwin
- bosch air blower
- bosch belt sander
- bosch bench saw
- bosch biscuit joiner
- bosch breaker hammer
- bosch brush cutter
- bosch caulking gun
- bosch chipping hammer
- bosch chuck key
- bosch clothes dryer
- bosch compound miter saw
- bosch condenser tumble dryer
- bosch convection oven
- bosch cooktop
- bosch cordless angle grinder
- bosch cordless sawzall
- bosch cordless screwdriver
- bosch counter depth refrigerator
- bosch demolition hammer
- bosch dishdrawer
- bosch dishwasher
- bosch double oven
- bosch double wall oven
- bosch drill bits
- bosch dryer
- bosch dust extractor
- bosch freestanding oven
- bosch fridge
- bosch fridge freezer
- bosch front loader
- bosch glue gun
- bosch grass trimmer
- bosch green laser
- bosch grinder blades
- bosch hand blender
- bosch hand sander
- bosch impact wrench
- bosch inbuilt oven
1–40 of 74
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Where does Bosch compete?
Is Bosch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.