Brandwave

Bosch vs Tridon:Which is more popular?

In September 2026, Tridon had more branded searches than Bosch among wiper blade brands in New Zealand. Tridon had about 590 branded searches, while Bosch had 400. Tridon made up 30.3% of all wiper blade brand searches we track, and Bosch accounted for 20.5%. When we asked ChatGPT and Google AI Overviews about wiper blade brands, Bosch appeared in four of the five answers and Tridon in three. Bosch was mentioned before Tridon in every answer.

Among wiper blade brands in New Zealand in September 2026

Who do people search for more?

Tridon, about 48% more searches than Bosch

Tridon 590 searchesBosch 400 searches

Who does AI mention more?

Bosch, mentioned in 4 of 5 answers, Tridon in 3

Bosch in 4 of 5Tridon in 3 of 5

Who does AI recommend more?

Bosch, named ahead of Tridon in every answer

Bosch first in 4Tridon never first

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Top wiper blade brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tridon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bosch was listed before Tridon in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Tridon2nd
  3. Trico3rd
  4. Rain-X–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tridon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trico3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rain-X0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wiper blade brands

5 answers
  • Asked ChatGPT

    “Which wiper blade brand should I buy in New Zealand?”

    1. 1Bosch
    2. 2Tridon
    3. 3Trico
  • Asked ChatGPT

    “What are the best wiper blade brands in New Zealand?”

    1. 1Bosch
    2. 2Tridon
    3. 3Trico
  • Asked ChatGPT

    “What's the best wiper blade brand in New Zealand for rainy driving?”

    1. 1Bosch
    2. 2Trico
  • Searched Google, AI Overview

    “windscreen wipers nz”

    1. 1Bosch
    2. 2Tridon
  • Searched Google, AI Overview

    “car wiper blades”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Bosch or Tridon more popular in search?

    This chart shows how often people search Google for Bosch and Tridon by name. Each line represents a brand's share of searches for all four wiper blade brands we track, month by month, from searches in New Zealand.

    Bosch and Tridon among wiper blade brands in New Zealand, by month

    Share of searches by month for Tridon, Bosch. The figures are in the table below the chart.

    View monthly share of searches table
    MonthRain-XTridonBoschTrico
    Oct 202528.7%34.5%21.6%15.2%
    Nov 202529.9%36%15.9%18.3%
    Dec 202534.3%27.3%21%17.5%
    Jan 202630.5%24.4%18.8%26.4%
    Feb 202628.2%27.6%23.6%20.7%
    Mar 202629.9%23.9%24.9%21.4%
    Apr 202633.5%22%24.3%20.2%
    May 202630%24%24.5%21.5%
    Jun 202631.9%25.8%26.2%16.2%
    Jul 202635.6%23.4%25.9%15.1%
    Aug 202631.2%25.2%27.8%15.8%
    Sep 202630.8%30.3%20.5%18.5%

    How has the Bosch and Tridon comparison changed over the last 12 months?

    3 findings
    • The lead changed hands 2 times in the 12 months ending September 2026: Bosch took it in March 2026, Tridon took it in September 2026.
    • Across the 12 months ending September 2026, Bosch’s share of searches among wiper blade brands in New Zealand moved from 21.6% to 20.5%, and its estimated monthly branded searches moved from 370 to 400.
    • Across the 12 months ending September 2026, Tridon’s share of searches among wiper blade brands in New Zealand moved from 34.5% to 30.3%, and its estimated monthly branded searches held steady at 590.

    How did search popularity change for New Zealand wiper blade brands in September 2026?

    2 changes
    1. In September 2026, Tridon overtook Bosch to rank 2nd among wiper blade brands in New Zealand, with 30.3% of the searches.

    2. In September 2026, Bosch lost share of searches among wiper blade brands in New Zealand, from 27.8% to 20.5%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Bosch’s and Tridon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Bosch

    2 branded search terms

    • bosch aerotwin
    • bosch wiper blades

    Tridon

    1 branded search term

    • tridon

    How the Brand Demand Index is measured

    Other head-to-heads among wiper blade brands

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