Brandwave

How popular isTridon?

In September 2026, people searched for Tridon by name about 590 times in New Zealand, about the same as the previous year. These searches made up 30.3% of all New Zealand wiper blade brand searches, placing Tridon second out of four brands. When we asked both ChatGPT and Google AI Overviews about wiper blade brands, Tridon appeared in three of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

Tridon is the second most searched of 4 competitors and the second most recommended in AI answers.

  1. Rain-XShare of searches 30.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TridonShare of searches 30.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. BoschShare of searches 20.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. TricoShare of searches 18.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top wiper blade brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tridon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tridon is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Tridon2nd
  3. Trico3rd
  4. Rain-X–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tridon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trico3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rain-X0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wiper blade brands

5 answers
  • Asked ChatGPT

    “Which wiper blade brand should I buy in New Zealand?”

    1. 1Bosch
    2. 2Tridon
    3. 3Trico
  • Asked ChatGPT

    “What are the best wiper blade brands in New Zealand?”

    1. 1Bosch
    2. 2Tridon
    3. 3Trico
  • Asked ChatGPT

    “What's the best wiper blade brand in New Zealand for rainy driving?”

    1. 1Bosch
    2. 2Trico
  • Searched Google, AI Overview

    “windscreen wipers nz”

    1. 1Bosch
    2. 2Tridon
  • Searched Google, AI Overview

    “car wiper blades”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which wiper blade brands compete with Tridon?

    Tridon against wiper blade brands in New Zealand, by month

    Share of searches by month for Rain-X, Tridon, Bosch, Trico. The figures are in the table below the chart.

    View monthly share of searches table
    MonthRain-XTridonBoschTrico
    Oct 202528.7%34.5%21.6%15.2%
    Nov 202529.9%36%15.9%18.3%
    Dec 202534.3%27.3%21%17.5%
    Jan 202630.5%24.4%18.8%26.4%
    Feb 202628.2%27.6%23.6%20.7%
    Mar 202629.9%23.9%24.9%21.4%
    Apr 202633.5%22%24.3%20.2%
    May 202630%24%24.5%21.5%
    Jun 202631.9%25.8%26.2%16.2%
    Jul 202635.6%23.4%25.9%15.1%
    Aug 202631.2%25.2%27.8%15.8%
    Sep 202630.8%30.3%20.5%18.5%
    1. 1.Rain-X

      30.8%

      Held 1st. 600 estimated branded searches, -17.8% vs prior month. Share -0.4 points.

    2. 2.Tridon

      30.3%

      Moved from 3rd to 2nd. 590 estimated branded searches, 0% vs prior month. Share +5 points.

    3. 3.Bosch

      20.5%

      Moved from 2nd to 3rd. 400 estimated branded searches, -38.5% vs prior month. Share -7.3 points.

    4. 4.Trico

      18.5%

      Held 4th. 360 estimated branded searches, -2.7% vs prior month. Share +2.6 points.

    Compare popularity between Tridon and its closest rivals

    Every comparison with Tridon

    3 comparisons

    How has branded search demand for Tridon changed in New Zealand over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Tridon in New Zealand held steady at 590.
    • Across the 12 months ending September 2026, Tridon’s share of searches among wiper blade brands in New Zealand decreased from 34.5% to 30.3%.
    • Across the 12 months ending September 2026, Tridon’s share of searches among wiper blade brands in New Zealand peaked at 36% in November 2025 and was lowest at 22% in April 2026.
    • Across the 12 months ending September 2026, Tridon fell from 1st to 2nd among wiper blade brands in New Zealand.

    How did search popularity change for New Zealand wiper blade brands in September 2026?

    4 changes
    1. In September 2026, Tridon overtook Bosch to rank 2nd among wiper blade brands in New Zealand, with 30.3% of the searches.

    2. In September 2026, Trico gained share of searches among wiper blade brands in New Zealand, from 15.8% to 18.5%.

    3. In September 2026, Bosch lost share of searches among wiper blade brands in New Zealand, from 27.8% to 20.5%.

    4. Estimated monthly branded searches for Rain-X in New Zealand rose 22.4% over 12 measured months, from 490 to 600 in September 2026.

    How are Tridon’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Tridon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • tridon

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    How the Brand Demand Index is measured

    Creator with pink hair and a pink jacket

    Is Tridon your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.