How popular isBosch?
In September 2026, people searched for Bosch by name about 14,400 times in New Zealand, about the same as the previous year. These searches made up 20.5% of all New Zealand wiper blade brand searches, placing Bosch third out of four brands. When we asked both ChatGPT and Google AI Overviews about wiper blade brands, Bosch appeared in four of the five answers and was the most recommended of the four.
Bosch is the third most searched of 4 competitors and the most recommended in AI answers.
Rain-XShare of searches 30.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- TridonShare of searches 30.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
BoschShare of searches 20.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
TricoShare of searches 18.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top wiper blade brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch is the most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about wiper blade brands
5 answers
Asked ChatGPT
“Which wiper blade brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best wiper blade brands in New Zealand?”
Asked ChatGPT
“What's the best wiper blade brand in New Zealand for rainy driving?”
Searched Google, AI Overview
“windscreen wipers nz”
Searched Google, AI Overview
“car wiper blades”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which wiper blade brands compete with Bosch?
Share of searches by month for Rain-X, Tridon, Bosch, Trico. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rain-X | Tridon | Bosch | Trico |
|---|---|---|---|---|
| Oct 2025 | 28.7% | 34.5% | 21.6% | 15.2% |
| Nov 2025 | 29.9% | 36% | 15.9% | 18.3% |
| Dec 2025 | 34.3% | 27.3% | 21% | 17.5% |
| Jan 2026 | 30.5% | 24.4% | 18.8% | 26.4% |
| Feb 2026 | 28.2% | 27.6% | 23.6% | 20.7% |
| Mar 2026 | 29.9% | 23.9% | 24.9% | 21.4% |
| Apr 2026 | 33.5% | 22% | 24.3% | 20.2% |
| May 2026 | 30% | 24% | 24.5% | 21.5% |
| Jun 2026 | 31.9% | 25.8% | 26.2% | 16.2% |
| Jul 2026 | 35.6% | 23.4% | 25.9% | 15.1% |
| Aug 2026 | 31.2% | 25.2% | 27.8% | 15.8% |
| Sep 2026 | 30.8% | 30.3% | 20.5% | 18.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.8% | 600 | -17.8% | -0.4 points | |
| 2, moved from 3rd to 2nd | 30.3% | 590 | 0% | +5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.5% | 400 | -38.5% | -7.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 18.5% | 360 | -2.7% | +2.6 points |
1.
Rain-X30.8%
Held 1st. 600 estimated branded searches, -17.8% vs prior month. Share -0.4 points.
2.Tridon
30.3%
Moved from 3rd to 2nd. 590 estimated branded searches, 0% vs prior month. Share +5 points.
3.
Bosch20.5%
Moved from 2nd to 3rd. 400 estimated branded searches, -38.5% vs prior month. Share -7.3 points.
4.
Trico18.5%
Held 4th. 360 estimated branded searches, -2.7% vs prior month. Share +2.6 points.
Compare popularity between Bosch and its closest rivals
Every comparison with Bosch
31 comparisons
- Bosch vs Fisher & Paykel
- Bosch vs Haier
- Bosch vs Smeg
- Bosch vs Samsung
- Bosch vs Westinghouse
- Bosch vs LG
- Beko vs Bosch
- Bosch vs Mitsubishi Electric
- Bosch vs Liebherr
- Bosch vs Hisense
- Bosch vs Breville
- Bosch vs KitchenAid
- Bosch vs Rain-X
- Bosch vs Tridon
- Bosch vs Trico
- Bosch vs Sharp
- BISSELL vs Bosch
- Bosch vs Dreame
- Bosch vs Dyson
- Bosch vs Electrolux
- Bosch vs iRobot
- Bosch vs Miele
- Bosch vs Roborock
- Bosch vs Shark
- ASKO vs Bosch
- Bosch vs Gerni
- Bosch vs Karcher
- Bosch vs Nilfisk
- Bosch vs Panasonic
- Bosch vs Metabo
- AEG vs Bosch
How has branded search demand for Bosch changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bosch in New Zealand held steady, from 14.1K to 14.4K.
- Across the 12 months ending September 2026, Bosch’s share of searches among wiper blade brands in New Zealand decreased from 21.6% to 20.5%.
- Across the 12 months ending September 2026, Bosch’s share of searches among wiper blade brands in New Zealand peaked at 27.8% in August 2026 and was lowest at 15.9% in November 2025.
How did search popularity change for New Zealand wiper blade brands in September 2026?
4 changes
In September 2026, Tridon overtook Bosch to rank 2nd among wiper blade brands in New Zealand, with 30.3% of the searches.
In September 2026, Trico gained share of searches among wiper blade brands in New Zealand, from 15.8% to 18.5%.
In September 2026, Bosch lost share of searches among wiper blade brands in New Zealand, from 27.8% to 20.5%.
Estimated monthly branded searches for Rain-X in New Zealand rose 22.4% over 12 measured months, from 490 to 600 in September 2026.
How are Bosch’s branded searches counted?
74 search terms
Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bosch 10kg washing machine
- bosch aerotwin
- bosch air blower
- bosch belt sander
- bosch bench saw
- bosch biscuit joiner
- bosch breaker hammer
- bosch brush cutter
- bosch caulking gun
- bosch chipping hammer
- bosch chuck key
- bosch clothes dryer
- bosch compound miter saw
- bosch condenser tumble dryer
- bosch convection oven
- bosch cooktop
- bosch cordless angle grinder
- bosch cordless sawzall
- bosch cordless screwdriver
- bosch counter depth refrigerator
- bosch demolition hammer
- bosch dishdrawer
- bosch dishwasher
- bosch double oven
- bosch double wall oven
- bosch drill bits
- bosch dryer
- bosch dust extractor
- bosch freestanding oven
- bosch fridge
- bosch fridge freezer
- bosch front loader
- bosch glue gun
- bosch grass trimmer
- bosch green laser
- bosch grinder blades
- bosch hand blender
- bosch hand sander
- bosch impact wrench
- bosch inbuilt oven
1–40 of 74
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Where does Bosch compete?
Is Bosch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.