Router collet brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched router collet brand in New Zealand, accounting for 63.2% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Makita and Bosch showed up in every answer. Makita was recommended most often, coming first in all three responses that gave a list.
MakitaShare of searches 63.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
DeWaltShare of searches 36.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
BoschShare of searches 0.06%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
PreciseBitsShare of searches 0%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top router collet brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita and Bosch appeared every time. Makita was recommended most often, coming first in all three answers that gave a list. Bosch was second, and PreciseBits was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Makita1st
- Bosch2nd
- PreciseBits3rd
- DeWalt4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DeWalt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PreciseBits2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about router collet brands
5 answers
Asked ChatGPT
“Which router collet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best router collet brands in New Zealand?”
Asked ChatGPT
“What's the best router collet brand in New Zealand for a replacement collet?”
Searched Google, AI Overview
“router collet replacement”
Searched Google, AI Overview
“collet for router”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which router collet brands do people search for most?
This chart shows how often people search Google for each router collet brand by name. Each line represents a brand's share of searches for all four router collet brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Bosch | PreciseBits |
|---|---|---|---|---|
| Oct 2025 | 63.6% | 36.3% | 0.08% | 0% |
| Nov 2025 | 55.5% | 44.5% | 0.07% | 0% |
| Dec 2025 | 63.1% | 36.8% | 0.08% | 0% |
| Jan 2026 | 63.4% | 36.5% | 0.08% | 0% |
| Feb 2026 | 62.3% | 37.6% | 0.08% | 0.08% |
| Mar 2026 | 61.6% | 38.4% | 0.08% | 0% |
| Apr 2026 | 63% | 36.9% | 0.08% | 0% |
| May 2026 | 63% | 36.9% | 0.08% | 0% |
| Jun 2026 | 58.7% | 41.3% | 0.07% | 0% |
| Jul 2026 | 62.1% | 37.8% | 0.08% | 0.08% |
| Aug 2026 | 58.6% | 41.3% | 0.07% | 0% |
| Sep 2026 | 63.2% | 36.7% | 0.06% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.2% | 9.8K | +18% | +4.6 points | |
| 2, held 2nd | 36.7% | 5.7K | -2.7% | -4.6 points | |
| 3, held 3rd | 0.06% | 10 | 0% | 0 points | |
| 4, held 4th | 0% | 0 | — | 0 points |
1.
Makita63.2%
Held 1st. 9.8K estimated branded searches, +18% vs prior month. Share +4.6 points.
2.
DeWalt36.7%
Held 2nd. 5.7K estimated branded searches, -2.7% vs prior month. Share -4.6 points.
3.
Bosch0.06%
Held 3rd. 10 estimated branded searches, 0% vs prior month. Share 0 points.
0%
Held 4th. 0 estimated branded searches, — vs prior month. Share 0 points.
Which brand is most popular in search among router collet brands in New Zealand?
4 brands
In September 2026, Makita was the most searched among router collet brands in New Zealand, with an estimated 9.8K branded searches, 63.2% of all searches for the four we track. DeWalt is in 2nd place, 26.4 percentage points behind at 36.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 63.6% → 63.2% | 63.6%Oct 2025 | 55.5%Nov 2025 | 1st |
| DeWalt | 36.3% → 36.7% | 44.5%Nov 2025 | 36.3%Oct 2025 | 2nd |
| Bosch | 0.08% → 0.06% | 0.08%Jan 2026 | 0.06%Sep 2026 | 3rd |
| PreciseBits | 0% | 0.08%Feb 2026 | 0%Oct 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among router collet brands in New Zealand peaked at 63.6% in October 2025 and was lowest at 55.5% in November 2025.
- Across the 12 months ending September 2026, DeWalt’s share of searches among router collet brands in New Zealand peaked at 44.5% in November 2025 and was lowest at 36.3% in October 2025.
- Across the 12 months ending September 2026, Makita, DeWalt, Bosch and PreciseBits held steady: their share of searches among router collet brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand router collet brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among router collet brands in New Zealand, from 58.6% to 63.2%.
In September 2026, DeWalt lost share of searches among router collet brands in New Zealand, from 41.3% to 36.7%.
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