Laser plumb bob brands in New Zealand:Which are most popular?
In September 2026, DeWalt was the most searched laser plumb bob brand in New Zealand, accounting for 68.3% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Bosch was mentioned most often, in four of the five answers. Bosch was recommended most often, coming first in two out of three responses that gave a list.
DeWaltShare of searches 68.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations –
MilwaukeeShare of searches 30.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Leica GeosystemsShare of searches 0.83%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
BoschShare of searches 0.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Spectra PrecisionShare of searches 0.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top laser plumb bob brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Bosch was mentioned most often, in four of the five answers. Bosch was recommended most often, coming first in two out of three answers that gave a list. Spectra Precision was second, and Leica Geosystems was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leica Geosystems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spectra Precision2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laser plumb bob brands
5 answers
Asked ChatGPT
“Which laser plumb bob brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best laser plumb bob brands in New Zealand?”
Asked ChatGPT
“What's the best laser plumb bob brand in New Zealand for vertical alignment?”
Searched Google, AI Overview
“best laser plumb bob”
Searched Google, AI Overview
“plumb laser level”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which laser plumb bob brands do people search for most?
This chart shows how often people search Google for each laser plumb bob brand by name. Each line represents a brand's share of searches for all five laser plumb bob brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Leica Geosystems | Bosch | Spectra Precision |
|---|---|---|---|---|---|
| Oct 2025 | 69.6% | 29.1% | 1.1% | 0.13% | 0.13% |
| Nov 2025 | 74.1% | 25.2% | 0.51% | 0.1% | 0.1% |
| Dec 2025 | 69.9% | 29.1% | 0.68% | 0.14% | 0.14% |
| Jan 2026 | 73.5% | 25.7% | 0.58% | 0% | 0.15% |
| Feb 2026 | 71.2% | 27.8% | 0.65% | 0.13% | 0.13% |
| Mar 2026 | 71.6% | 27.3% | 0.73% | 0.12% | 0.24% |
| Apr 2026 | 71.5% | 27.4% | 0.78% | 0.13% | 0.13% |
| May 2026 | 67.3% | 31.5% | 0.93% | 0.12% | 0.12% |
| Jun 2026 | 71.3% | 27.7% | 0.8% | 0.1% | 0.1% |
| Jul 2026 | 69.5% | 29.6% | 0.69% | 0.11% | 0.11% |
| Aug 2026 | 63.6% | 35.5% | 0.66% | 0.09% | 0.09% |
| Sep 2026 | 68.3% | 30.6% | 0.83% | 0.1% | 0.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.3% | 6.6K | -1.9% | +4.7 points | |
| 2, held 2nd | 30.6% | 3K | -21.3% | -4.9 points | |
| 3, held 3rd | 0.83% | 80 | +14.3% | +0.2 points | |
| 4, held 4th | 0.1% | 10 | 0% | 0 points | |
| 5, held 5th | 0.1% | 10 | 0% | 0 points |
1.
DeWalt68.3%
Held 1st. 6.6K estimated branded searches, -1.9% vs prior month. Share +4.7 points.
30.6%
Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -4.9 points.
0.83%
Held 3rd. 80 estimated branded searches, +14.3% vs prior month. Share +0.2 points.
4.
Bosch0.1%
Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
0.1%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among laser plumb bob brands in New Zealand?
5 brands
In September 2026, DeWalt was the most searched among laser plumb bob brands in New Zealand, with an estimated 6.6K branded searches, 68.3% of all searches for the five we track. Milwaukee is in 2nd place, 37.7 percentage points behind at 30.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 69.6% → 68.3% | 74.1%Nov 2025 | 63.6%Aug 2026 | 1st | |
| 29.1% → 30.6% | 35.5%Aug 2026 | 25.2%Nov 2025 | 2nd | |
| 1.1% → 0.83% | 1.1%Oct 2025 | 0.51%Nov 2025 | 3rd | |
| 0.13% → 0.1% | 0.14%Dec 2025 | 0%Jan 2026 | 4th | |
| 0.13% → 0.1% | 0.24%Mar 2026 | 0.09%Aug 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, DeWalt’s share of searches among laser plumb bob brands in New Zealand decreased from 69.6% to 68.3%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among laser plumb bob brands in New Zealand increased from 29.1% to 30.6%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among laser plumb bob brands in New Zealand peaked at 74.1% in November 2025 and was lowest at 63.6% in August 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among laser plumb bob brands in New Zealand peaked at 35.5% in August 2026 and was lowest at 25.2% in November 2025.
- Across the 12 months ending September 2026, Leica Geosystems, Bosch and Spectra Precision held steady: their share of searches among laser plumb bob brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand laser plumb bob brands in September 2026?
2 changes

In September 2026, DeWalt gained share of searches among laser plumb bob brands in New Zealand, from 63.6% to 68.3%.

In September 2026, Milwaukee lost share of searches among laser plumb bob brands in New Zealand, from 35.5% to 30.6%.
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