Brandwave

How popular isSpectra Precision?

In September 2026, people searched for Spectra Precision by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.1% of all New Zealand laser plumb bob brand searches, placing Spectra Precision fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about laser plumb bob brands, Spectra Precision appeared in two of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Spectra Precision is the fifth most searched of 5 competitors and the second most recommended in AI answers.

  1. DeWaltShare of searches 68.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations –
  2. MilwaukeeShare of searches 30.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Leica GeosystemsShare of searches 0.83%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. BoschShare of searches 0.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Spectra PrecisionShare of searches 0.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top laser plumb bob brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spectra Precision was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Spectra Precision is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Spectra Precision2nd
  3. Leica Geosystems3rd
  4. Milwaukee4th
  5. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leica Geosystems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spectra Precision2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laser plumb bob brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which laser plumb bob brands compete with Spectra Precision?

Spectra Precision against laser plumb bob brands in New Zealand, by month

Share of searches by month for DeWalt, Milwaukee, Spectra Precision. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeLeica GeosystemsBoschSpectra Precision
Oct 202569.6%29.1%1.1%0.13%0.13%
Nov 202574.1%25.2%0.51%0.1%0.1%
Dec 202569.9%29.1%0.68%0.14%0.14%
Jan 202673.5%25.7%0.58%0%0.15%
Feb 202671.2%27.8%0.65%0.13%0.13%
Mar 202671.6%27.3%0.73%0.12%0.24%
Apr 202671.5%27.4%0.78%0.13%0.13%
May 202667.3%31.5%0.93%0.12%0.12%
Jun 202671.3%27.7%0.8%0.1%0.1%
Jul 202669.5%29.6%0.69%0.11%0.11%
Aug 202663.6%35.5%0.66%0.09%0.09%
Sep 202668.3%30.6%0.83%0.1%0.1%

  1. 1.DeWalt

    68.3%

    Held 1st. 6.6K estimated branded searches, -1.9% vs prior month. Share +4.7 points.

  2. 2.Milwaukee

    30.6%

    Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -4.9 points.

  3. 3.Leica Geosystems

    0.83%

    Held 3rd. 80 estimated branded searches, +14.3% vs prior month. Share +0.2 points.

  4. 4.Bosch

    0.1%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Spectra Precision

    0.1%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Spectra Precision and its closest rivals

How has branded search demand for Spectra Precision changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Spectra Precision in New Zealand held steady at 10.
  • Across the 12 months ending September 2026, Spectra Precision’s share of searches among laser plumb bob brands in New Zealand held steady, from 0.13% to 0.1%.

How did search popularity change for New Zealand laser plumb bob brands in September 2026?

2 changes

  1. In September 2026, DeWalt gained share of searches among laser plumb bob brands in New Zealand, from 63.6% to 68.3%.

  2. In September 2026, Milwaukee lost share of searches among laser plumb bob brands in New Zealand, from 35.5% to 30.6%.

How are Spectra Precision’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Spectra Precision’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spectra precision

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How the Brand Demand Index is measured

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