Brandwave

How popular isBosch?

In September 2026, people searched for Bosch by name about 14,400 times in New Zealand, about the same as the previous year. These searches made up 0.09% of all New Zealand dust extractor brand searches, placing Bosch seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about dust extractor brands, Bosch appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Bosch is the seventh most searched of 8 competitors and the third most recommended in AI answers.

  1. MakitaShare of searches 41.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. DeWaltShare of searches 22.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. FestoolShare of searches 13.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. MilwaukeeShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BoschShare of searches 0.09%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top dust extractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Festool1st
  2. Makita2nd
  3. Bosch3rd
  4. Nilfisk4th
  5. Hilti5th
  6. Mirka6th
  7. DeWalt–
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Festool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mirka2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nilfisk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dust extractor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which dust extractor brands compete with Bosch?

Bosch against dust extractor brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Festool, Milwaukee, Hilti, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltFestoolMilwaukeeHiltiMirkaBoschNilfisk
Oct 202540.7%22.4%11.7%11.8%12.9%0.37%0.05%0.05%
Nov 202537.2%29.4%9.5%12%11.7%0.1%0.05%0.05%
Dec 202543.9%24.9%9.2%12.3%9.2%0.29%0.12%0.06%
Jan 202643.8%24.6%9.7%10.4%11.1%0.29%0.06%0.06%
Feb 202641.7%24.1%11.2%12%10.6%0.39%0.06%0.06%
Mar 202638.4%23%11.8%11.6%14.9%0.26%0.05%0.05%
Apr 202641.4%23.2%9.9%11.7%13.3%0.28%0.11%0.06%
May 202639.4%22.4%11.4%14%12.4%0.21%0.16%0.05%
Jun 202637.8%26.3%12.2%13.8%9.4%0.35%0.05%0.05%
Jul 202639.7%22.9%13%13.8%10.1%0.37%0.05%0.05%
Aug 202636.9%24.2%10.9%18.2%9.2%0.34%0.1%0.05%
Sep 202641.3%22.7%13.5%13.4%8.6%0.32%0.09%0.05%

  1. 1.Makita

    41.3%

    Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +4.4 points.

  2. 2.DeWalt

    22.7%

    Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Festool

    13.5%

    Moved from 4th to 3rd. 3K estimated branded searches, +32.4% vs prior month. Share +2.6 points.

  4. 4.Milwaukee

    13.4%

    Moved from 3rd to 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4.8 points.

  5. 5.Hilti

    8.6%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Mirka

    0.32%

    Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bosch

    0.09%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Nilfisk

    0.05%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bosch and its closest rivals

Every comparison with Bosch

31 comparisons

How has branded search demand for Bosch changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bosch in New Zealand held steady, from 14.1K to 14.4K.
  • Across the 12 months ending September 2026, Bosch’s share of searches among dust extractor brands in New Zealand held steady, from 0.05% to 0.09%.

How did search popularity change for New Zealand dust extractor brands in September 2026?

6 changes

  1. In September 2026, Festool overtook Milwaukee to rank 3rd among dust extractor brands in New Zealand, with 13.5% of the searches.

  2. In September 2026, Makita gained share of searches among dust extractor brands in New Zealand, from 36.9% to 41.3%.

  3. In September 2026, Milwaukee lost share of searches among dust extractor brands in New Zealand, from 18.2% to 13.4%.

  4. In September 2026, DeWalt lost share of searches among dust extractor brands in New Zealand, from 24.2% to 22.7%.

  5. In September 2026, Hilti lost share of searches among dust extractor brands in New Zealand, from 9.2% to 8.6%.

  6. Estimated monthly branded searches for Bosch in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

How are Bosch’s branded searches counted?

74 search terms

Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bosch 10kg washing machine
  • bosch aerotwin
  • bosch air blower
  • bosch belt sander
  • bosch bench saw
  • bosch biscuit joiner
  • bosch breaker hammer
  • bosch brush cutter
  • bosch caulking gun
  • bosch chipping hammer
  • bosch chuck key
  • bosch clothes dryer
  • bosch compound miter saw
  • bosch condenser tumble dryer
  • bosch convection oven
  • bosch cooktop
  • bosch cordless angle grinder
  • bosch cordless sawzall
  • bosch cordless screwdriver
  • bosch counter depth refrigerator
  • bosch demolition hammer
  • bosch dishdrawer
  • bosch dishwasher
  • bosch double oven
  • bosch double wall oven
  • bosch drill bits
  • bosch dryer
  • bosch dust extractor
  • bosch freestanding oven
  • bosch fridge
  • bosch fridge freezer
  • bosch front loader
  • bosch glue gun
  • bosch grass trimmer
  • bosch green laser
  • bosch grinder blades
  • bosch hand blender
  • bosch hand sander
  • bosch impact wrench
  • bosch inbuilt oven

1–40 of 74

Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bosch compete?

Bosch is ranked in 74 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands9th of 90.01%Show ranking
Vacuum cleaner brands9th of 90.25%Show ranking
Home appliance brands4th of 1110.3%Show ranking
Induction cooktop brands5th of 81.1%Show ranking
Freestanding oven brands8th of 80.41%Show ranking
Convection oven brands6th of 60.02%Show ranking
Stick vacuum brands8th of 80.35%Show ranking
Oven and cooktop brands5th of 75.9%Show ranking
Chuck key brands4th of 50.03%Show ranking
Air blower brands6th of 60.03%Show ranking
Stand mixer brands6th of 60.06%Show ranking
Undercounter fridge brands5th of 62.8%Show ranking
Gas cooktop brands5th of 91.4%Show ranking
Grass trimmer brands7th of 80.06%Show ranking
Double wall oven brands8th of 80.06%Show ranking
Induction range brands4th of 54.6%Show ranking
Saw stand brands5th of 50.07%Show ranking
Washing machine brands5th of 61.5%Show ranking
Hand sander brands6th of 60.03%Show ranking
Orbital sander brands6th of 60.57%Show ranking
Fridge brands8th of 82%Show ranking
Clothes dryer brands5th of 71.4%Show ranking
Pressure washer brands7th of 70.38%Show ranking
Induction oven brands3rd of 72.5%Show ranking
Front load washer brands4th of 67.3%Show ranking
Induction stove brands3rd of 61.6%Show ranking
Biscuit joiner brands6th of 60.07%Show ranking
Counter depth refrigerator brands5th of 50%Show ranking
Reciprocating saw brands6th of 60.33%Show ranking
Dishwasher brands4th of 72.3%Show ranking
Compound miter saw brands5th of 60.04%Show ranking
Upright freezer brands8th of 80.04%Show ranking
Power screwdriver brands5th of 56.2%Show ranking
Impact wrench brands5th of 50.35%Show ranking
Hot glue gun brands6th of 70.12%Show ranking
Integrated dishwasher brands7th of 70.43%Show ranking
Fridge freezer brands6th of 71.2%Show ranking
Washer and dryer brands5th of 50.82%Show ranking
Cordless angle grinder brands5th of 50.08%Show ranking
Slimline dishwasher brands6th of 60.16%Show ranking
Cordless screwdriver brands5th of 50.16%Show ranking
Belt sander brands5th of 50.29%Show ranking
Induction hob brands3rd of 41.9%Show ranking
Condenser tumble dryer brands5th of 50%Show ranking
Refrigerator double door brands6th of 60.21%Show ranking
Cordless Sawzall brands5th of 50.04%Show ranking
Gas stove brands3rd of 62%Show ranking
Hand blender brands6th of 60.04%Show ranking
Dust extractor brands7th of 80.09%Shown above
Laser level brands4th of 52%Show ranking
SDS Max brands5th of 50.05%Show ranking
Bench saw brands4th of 40.6%Show ranking
Tool bag brands6th of 60.11%Show ranking
Grinder blades brands6th of 60.06%Show ranking
Chasing machine brands5th of 60.4%Show ranking
Caulking gun brands5th of 60.06%Show ranking
Roto hammer brands4th of 40.06%Show ranking
Breaker hammer brands4th of 40%Show ranking
Chipping hammer brands4th of 40%Show ranking
Router circle jig brands4th of 40%Show ranking
Wall chaser machine brands4th of 40.44%Show ranking
Router collet brands3rd of 40.06%Show ranking
Brush cutter brands4th of 50.07%Show ranking
Demolition hammer brands3rd of 30.07%Show ranking
Router table brands6th of 60.14%Show ranking
Laser plumb bob brands4th of 50.1%Show ranking
Green laser brands3rd of 30.21%Show ranking
Steam iron brands5th of 50%Show ranking
Portable dishwasher brands4th of 40%Show ranking
Drill bits brands4th of 40.6%Show ranking
Spade bits brands4th of 40.25%Show ranking
Microwave oven brands4th of 611.9%Show ranking
Wiper blade brands3rd of 420.5%Show ranking
Under counter freezer brands3rd of 30%Show ranking
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