Reciprocating saw brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched reciprocating saw brand in New Zealand, accounting for 29.7% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Makita, DeWalt and Milwaukee showed up in every answer. Milwaukee was recommended most often, coming first in three out of five responses.
MakitaShare of searches 29.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
DeWaltShare of searches 28.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
RyobiShare of searches 24.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th- FestoolShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MilwaukeeShare of searches 5.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top reciprocating saw brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita, DeWalt and Milwaukee appeared every time. Milwaukee was recommended most often, coming first in three out of five answers. Makita was second, and DeWalt was third. Festool, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about reciprocating saw brands
5 answers
Asked ChatGPT
“Which reciprocating saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best reciprocating saw brands in New Zealand?”
Asked ChatGPT
“What's the best reciprocating saw brand in New Zealand for demolition work?”
Searched Google, AI Overview
“sawzall nz”
Searched Google, AI Overview
“cordless reciprocating saw”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which reciprocating saw brands do people search for most?
This chart shows how often people search Google for each reciprocating saw brand by name. Each line represents a brand's share of searches for all six reciprocating saw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt, Ryobi, Festool, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Ryobi | Festool | Milwaukee | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 28.5% | 24.8% | 10.1% | 6% | 0.32% |
| Nov 2025 | 24.5% | 32% | 30.1% | 7.2% | 5.9% | 0.19% |
| Dec 2025 | 27.8% | 25.6% | 34.1% | 6.7% | 5.5% | 0.21% |
| Jan 2026 | 30% | 27.6% | 30% | 7.5% | 4.5% | 0.32% |
| Feb 2026 | 30% | 30.1% | 24.6% | 9.1% | 5.9% | 0.23% |
| Mar 2026 | 27.9% | 28.7% | 27.9% | 9.8% | 5.5% | 0.21% |
| Apr 2026 | 30.5% | 30% | 25% | 8.3% | 6% | 0.23% |
| May 2026 | 29.9% | 32.7% | 19.9% | 10% | 7.2% | 0.32% |
| Jun 2026 | 28% | 35.9% | 18.6% | 10.4% | 6.8% | 0.3% |
| Jul 2026 | 29.6% | 33.7% | 19.7% | 11% | 5.8% | 0.22% |
| Aug 2026 | 26.8% | 32% | 21.9% | 9.1% | 9.7% | 0.45% |
| Sep 2026 | 29.7% | 28.9% | 24.2% | 10.9% | 5.9% | 0.33% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 29.7% | 8.1K | +22.7% | +2.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 28.9% | 7.9K | 0% | -3.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 24.2% | 6.6K | +22.2% | +2.3 points | |
| 4, moved from 5th to 4th | 10.9% | 3K | +32.4% | +1.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.9% | 1.6K | -33.3% | -3.9 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.33% | 90 | -18.2% | -0.1 points |
1.
Makita29.7%
Moved from 2nd to 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.9 points.
2.
DeWalt28.9%
Moved from 1st to 2nd. 7.9K estimated branded searches, 0% vs prior month. Share -3.1 points.
3.
Ryobi24.2%
Held 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +2.3 points.
4.Festool
10.9%
Moved from 5th to 4th. 3K estimated branded searches, +32.4% vs prior month. Share +1.8 points.
5.9%
Moved from 4th to 5th. 1.6K estimated branded searches, -33.3% vs prior month. Share -3.9 points.
6.
Bosch0.33%
Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Which brand is most popular in search among reciprocating saw brands in New Zealand?
6 brands
In September 2026, Makita was the most searched among reciprocating saw brands in New Zealand, with an estimated 8.1K branded searches, 29.7% of all searches for the six we track. DeWalt is in 2nd place, 0.8 percentage points behind at 28.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 30.3% → 29.7% | 30.5%Apr 2026 | 24.5%Nov 2025 | 1st |
| DeWalt | 28.5% → 28.9% | 35.9%Jun 2026 | 25.6%Dec 2025 | 2nd |
| Ryobi | 24.8% → 24.2% | 34.1%Dec 2025 | 18.6%Jun 2026 | 3rd |
| Festool | 10.1% → 10.9% | 11%Jul 2026 | 6.7%Dec 2025 | 4th |
| Milwaukee | 6% → 5.9% | 9.7%Aug 2026 | 4.5%Jan 2026 | 5th |
| Bosch | 0.32% → 0.33% | 0.45%Aug 2026 | 0.19%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among reciprocating saw brands in New Zealand decreased from 30.3% to 29.7%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among reciprocating saw brands in New Zealand decreased from 24.8% to 24.2%.
- Across the 12 months ending September 2026, Festool’s share of searches among reciprocating saw brands in New Zealand increased from 10.1% to 10.9%.
- Across the 12 months ending September 2026, Makita’s share of searches among reciprocating saw brands in New Zealand peaked at 30.5% in April 2026 and was lowest at 24.5% in November 2025.
- Across the 12 months ending September 2026, DeWalt’s share of searches among reciprocating saw brands in New Zealand peaked at 35.9% in June 2026 and was lowest at 25.6% in December 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among reciprocating saw brands in New Zealand peaked at 34.1% in December 2025 and was lowest at 18.6% in June 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among reciprocating saw brands in New Zealand peaked at 11% in July 2026 and was lowest at 6.7% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among reciprocating saw brands in New Zealand peaked at 9.7% in August 2026 and was lowest at 4.5% in January 2026.
- Across the 12 months ending September 2026, DeWalt, Milwaukee and Bosch held steady: their share of searches among reciprocating saw brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand reciprocating saw brands in September 2026?
6 changes
In September 2026, Makita overtook DeWalt to become the leader among reciprocating saw brands in New Zealand, with 29.7% of the searches.
In September 2026, Festool overtook Milwaukee to rank 4th among reciprocating saw brands in New Zealand, with 10.9% of the searches.
In September 2026, Ryobi gained share of searches among reciprocating saw brands in New Zealand, from 21.9% to 24.2%.
In September 2026, Milwaukee lost share of searches among reciprocating saw brands in New Zealand, from 9.7% to 5.9%.
In September 2026, DeWalt lost share of searches among reciprocating saw brands in New Zealand, from 32% to 28.9%.
Estimated monthly branded searches for Bosch in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.
Compare popularity between leading brands
- Makita vs DeWalt: compare popularity
- Makita vs Ryobi: compare popularity
- Makita vs Festool: compare popularity
- Makita vs Milwaukee: compare popularity
- DeWalt vs Ryobi: compare popularity
- DeWalt vs Festool: compare popularity
- DeWalt vs Milwaukee: compare popularity
- Ryobi vs Festool: compare popularity
- Ryobi vs Milwaukee: compare popularity
- Festool vs Milwaukee: compare popularity
- Compare any of these brands
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