DeWalt vs Festool:Which is more popular by branded search in New Zealand?

Name: DeWalt vs Festool: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, DeWalt had more branded searches than Festool among power tool brands in New Zealand. DeWalt was estimated to have 22K branded searches compared to Festool’s 2.9K, and held a 22.7% Share of Search versus Festool’s 3%.

Share of Search among power tool brands in New Zealand in August 2026Which is more popular in search, DeWalt or Festool?

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Which is more popular in search, DeWalt or Festool?

Compare the power tool brands New Zealand tradies and DIYers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DeWalt and Festool among power tool brands in New Zealand, by month

Month	Makita	DeWalt	Ryobi	Milwaukee	Ozito	HiKOKI	Festool	Stanley
Oct 2025	30.1%	18.5%	25.3%	9.2%	7.9%	3.1%	3.1%	2.8%
Nov 2025	27.7%	19.6%	29.3%	8.6%	7.3%	2.5%	2.5%	2.4%
Dec 2025	27.7%	17%	30%	8.8%	8.7%	2.5%	2.2%	3%
Jan 2026	28.3%	17.5%	28.5%	8.8%	9.1%	2.7%	2.5%	2.6%
Feb 2026	29.7%	20.1%	24.9%	9.4%	7.2%	3%	3%	2.8%
Mar 2026	28.7%	19.5%	24.9%	10.3%	7.1%	3.3%	3.4%	2.7%
Apr 2026	28.9%	20.1%	24.4%	9.8%	7.9%	3%	2.9%	3%
May 2026	28.9%	21.9%	20.3%	11.7%	7.7%	3.1%	3.4%	3%
Jun 2026	28.5%	23.7%	18.2%	11.9%	7.1%	3.7%	3.6%	3.3%
Jul 2026	28.2%	22.5%	18.3%	12.3%	8.2%	3.7%	3.6%	3.2%
Aug 2026	27.5%	22.7%	19.4%	12.6%	8%	3.8%	3%	2.9%
Sep 2026	—	—	—	—	—	—	—	—

How has the DeWalt and Festool comparison changed over the last 12 months?

3 findings

DeWalt was ahead of Festool in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among power tool brands in New Zealand moved from 18.5% to 22.7%, and its estimated monthly branded searches moved from 17.2K to 22K.
Across the 11 months ending August 2026, Festool’s estimated Share of Search among power tool brands in New Zealand moved from 3.1% to 3%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for New Zealand power tool brands in August 2026?

2 changes

In August 2026, Festool lost estimated Share of Search among power tool brands in New Zealand, from 3.6% to 3%.
Estimated monthly branded searches for DeWalt in New Zealand rose 27.9% over 11 measured months, from 17.2K to 22K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using DeWalt’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.