Belt sander brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched belt sander brand in New Zealand, accounting for 33.3% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Makita and Bosch showed up in every answer. Makita was recommended most often, coming first in four out of five responses.
MakitaShare of searches 33.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RyobiShare of searches 30.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
DeWaltShare of searches 23.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd- FestoolShare of searches 12.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BoschShare of searches 0.29%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top belt sander brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita and Bosch appeared every time. Makita was recommended most often, coming first in four out of five answers. Bosch was second, and DeWalt was third. Festool, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about belt sander brands
5 answers
Asked ChatGPT
“Which belt sander brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best belt sander brands in New Zealand?”
Asked ChatGPT
“What's the best belt sander brand in New Zealand for woodworking projects?”
Searched Google, AI Overview
“belt sander nz”
Searched Google, AI Overview
“sander for wood”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which belt sander brands do people search for most?
This chart shows how often people search Google for each belt sander brand by name. Each line represents a brand's share of searches for all five belt sander brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Ryobi, DeWalt, Festool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Festool | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 31.1% | 23.8% | 11.1% | 0.36% |
| Nov 2025 | 26.8% | 38.2% | 26.8% | 7.9% | 0.28% |
| Dec 2025 | 29.3% | 41.7% | 21.8% | 7.1% | 0.22% |
| Jan 2026 | 32.5% | 36.1% | 23% | 8.1% | 0.25% |
| Feb 2026 | 34.1% | 30.9% | 24.3% | 10.4% | 0.26% |
| Mar 2026 | 31.4% | 34.2% | 23.2% | 11% | 0.24% |
| Apr 2026 | 34.7% | 31.5% | 24.1% | 9.4% | 0.26% |
| May 2026 | 35.4% | 26.7% | 25.7% | 11.8% | 0.37% |
| Jun 2026 | 32.7% | 26.2% | 28.6% | 12.2% | 0.35% |
| Jul 2026 | 34.9% | 26.4% | 25.4% | 13% | 0.26% |
| Aug 2026 | 31.6% | 30.1% | 27.3% | 10.8% | 0.24% |
| Sep 2026 | 33.3% | 30.7% | 23.5% | 12.2% | 0.29% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.3% | 8.1K | +22.7% | +1.7 points | |
| 2, held 2nd | 30.7% | 7.5K | +19.1% | +0.7 points | |
| 3, held 3rd | 23.5% | 5.7K | 0% | -3.9 points | |
| 4, held 4th | 12.2% | 3K | +32.4% | +1.5 points | |
| 5, held 5th | 0.29% | 70 | +40% | 0 points |
1.
Makita33.3%
Held 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.7 points.
2.
Ryobi30.7%
Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +0.7 points.
3.
DeWalt23.5%
Held 3rd. 5.7K estimated branded searches, 0% vs prior month. Share -3.9 points.
4.Festool
12.2%
Held 4th. 3K estimated branded searches, +32.4% vs prior month. Share +1.5 points.
5.
Bosch0.29%
Held 5th. 70 estimated branded searches, +40% vs prior month. Share 0 points.
Which brand is most popular in search among belt sander brands in New Zealand?
5 brands
In September 2026, Makita was the most searched among belt sander brands in New Zealand, with an estimated 8.1K branded searches, 33.3% of all searches for the five we track. Ryobi is in 2nd place, 2.5 percentage points behind at 30.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 33.6% → 33.3% | 35.4%May 2026 | 26.8%Nov 2025 | 1st | |
| 31.1% → 30.7% | 41.7%Dec 2025 | 26.2%Jun 2026 | 2nd | |
| 23.8% → 23.5% | 28.6%Jun 2026 | 21.8%Dec 2025 | 3rd | |
| Festool | 11.1% → 12.2% | 13%Jul 2026 | 7.1%Dec 2025 | 4th |
| 0.36% → 0.29% | 0.37%May 2026 | 0.22%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Festool’s share of searches among belt sander brands in New Zealand increased from 11.1% to 12.2%.
- Across the 12 months ending September 2026, Makita’s share of searches among belt sander brands in New Zealand peaked at 35.4% in May 2026 and was lowest at 26.8% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among belt sander brands in New Zealand peaked at 41.7% in December 2025 and was lowest at 26.2% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among belt sander brands in New Zealand peaked at 28.6% in June 2026 and was lowest at 21.8% in December 2025.
- Across the 12 months ending September 2026, Festool’s share of searches among belt sander brands in New Zealand peaked at 13% in July 2026 and was lowest at 7.1% in December 2025.
- Across the 12 months ending September 2026, Makita, Ryobi, DeWalt and Bosch held steady: their share of searches among belt sander brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand belt sander brands in September 2026?
4 changes

In September 2026, Makita gained share of searches among belt sander brands in New Zealand, from 31.6% to 33.3%.
In September 2026, Festool gained share of searches among belt sander brands in New Zealand, from 10.8% to 12.2%.

In September 2026, Ryobi gained share of searches among belt sander brands in New Zealand, from 30.1% to 30.7%.

In September 2026, DeWalt lost share of searches among belt sander brands in New Zealand, from 27.3% to 23.5%.
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