Chasing machine brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched chasing machine brand in New Zealand, accounting for 52.4% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Makita showed up in every answer. Makita and Metabo tied as the most recommended.
MakitaShare of searches 52.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
DeWaltShare of searches 28.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MilwaukeeShare of searches 17%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MetaboShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
BoschShare of searches 0.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top chasing machine brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita appeared every time. Makita and Metabo tied as the most recommended. Bosch was third. DeWalt, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Metabo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AGP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chasing machine brands
5 answers
Asked ChatGPT
“Which chasing machine brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chasing machine brands in New Zealand?”
Asked ChatGPT
“What's the best chasing machine brand in New Zealand for wall groove cutting?”
Searched Google, AI Overview
“wall chasing machine”
Searched Google, AI Overview
“concrete groove cutter”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which chasing machine brands do people search for most?
This chart shows how often people search Google for each chasing machine brand by name. Each line represents a brand's share of searches for all six chasing machine brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Metabo | Bosch | AGP |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 29.4% | 15.4% | 1.5% | 0.35% | 0% |
| Nov 2025 | 46.5% | 36.7% | 15% | 1.3% | 0.55% | 0% |
| Dec 2025 | 53.1% | 30.2% | 14.9% | 1.5% | 0.35% | 0% |
| Jan 2026 | 54.6% | 30.6% | 12.9% | 1.5% | 0.36% | 0% |
| Feb 2026 | 52.2% | 30.2% | 15% | 1.8% | 0.77% | 0% |
| Mar 2026 | 51.4% | 30.8% | 15.5% | 1.8% | 0.48% | 0.07% |
| Apr 2026 | 53% | 29.7% | 14.9% | 1.8% | 0.5% | 0.07% |
| May 2026 | 50.9% | 28.9% | 18.1% | 1.4% | 0.6% | 0.07% |
| Jun 2026 | 47.5% | 33% | 17.4% | 1.6% | 0.44% | 0% |
| Jul 2026 | 51% | 29.4% | 17.6% | 1.4% | 0.48% | 0.07% |
| Aug 2026 | 45.8% | 30% | 22.6% | 1.3% | 0.3% | 0.06% |
| Sep 2026 | 52.4% | 28.7% | 17% | 1.5% | 0.4% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.4% | 9.1K | +19.7% | +6.6 points | |
| 2, held 2nd | 28.7% | 5K | 0% | -1.3 points | |
| 3, held 3rd | 17% | 3K | -21.3% | -5.6 points | |
| 4, held 4th | 1.5% | 260 | +23.8% | +0.2 points | |
| 5, held 5th | 0.4% | 70 | +40% | +0.1 points | |
| 6, held 6th | 0.06% | 10 | 0% | 0 points |
1.
Makita52.4%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +6.6 points.
2.
DeWalt28.7%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1.3 points.
17%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5.6 points.
4.
Metabo1.5%
Held 4th. 260 estimated branded searches, +23.8% vs prior month. Share +0.2 points.
5.
Bosch0.4%
Held 5th. 70 estimated branded searches, +40% vs prior month. Share +0.1 points.
6.AGP
0.06%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among chasing machine brands in New Zealand?
6 brands
In September 2026, Makita was the most searched among chasing machine brands in New Zealand, with an estimated 9.1K branded searches, 52.4% of all searches for the six we track. DeWalt is in 2nd place, 23.6 percentage points behind at 28.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 53.3% → 52.4% | 54.6%Jan 2026 | 45.8%Aug 2026 | 1st |
| DeWalt | 29.4% → 28.7% | 36.7%Nov 2025 | 28.7%Sep 2026 | 2nd |
| Milwaukee | 15.4% → 17% | 22.6%Aug 2026 | 12.9%Jan 2026 | 3rd |
| Metabo | 1.5% | 1.8%Apr 2026 | 1.3%Aug 2026 | 4th |
| Bosch | 0.35% → 0.4% | 0.77%Feb 2026 | 0.3%Aug 2026 | 5th |
| AGP | 0% → 0.06% | 0.07%Apr 2026 | 0%Oct 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among chasing machine brands in New Zealand decreased from 53.3% to 52.4%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among chasing machine brands in New Zealand decreased from 29.4% to 28.7%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among chasing machine brands in New Zealand increased from 15.4% to 17%.
- Across the 12 months ending September 2026, Makita’s share of searches among chasing machine brands in New Zealand peaked at 54.6% in January 2026 and was lowest at 45.8% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among chasing machine brands in New Zealand peaked at 36.7% in November 2025 and was lowest at 28.7% in September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among chasing machine brands in New Zealand peaked at 22.6% in August 2026 and was lowest at 12.9% in January 2026.
- Across the 12 months ending September 2026, Metabo, Bosch and AGP held steady: their share of searches among chasing machine brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand chasing machine brands in September 2026?
5 changes
In September 2026, Makita gained share of searches among chasing machine brands in New Zealand, from 45.8% to 52.4%.
In September 2026, Milwaukee lost share of searches among chasing machine brands in New Zealand, from 22.6% to 17%.
In September 2026, DeWalt lost share of searches among chasing machine brands in New Zealand, from 30% to 28.7%.
Estimated monthly branded searches for Bosch in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.
Estimated monthly branded searches for Metabo in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.
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