Demolition hammer brands in New Zealand:Which are most popular?

Name: Demolition hammer brands in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Makita was the most searched demolition hammer brand in New Zealand, accounting for 64.5% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Makita showed up in every answer. Makita was recommended most often, coming first in two out of three responses that gave a list.

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Top demolition hammer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita appeared every time. Makita was recommended most often, coming first in two out of three answers that gave a list. Bosch was second, and DeWalt was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Makita	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Bosch	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
DeWalt	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5

Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about demolition hammer brands

5 answers

Asked ChatGPT
“Which demolition hammer brand should I buy in New Zealand?”
1. 1Makita
2. 2Bosch
3. 3DeWalt
Asked ChatGPT
“What are the best demolition hammer brands in New Zealand?”
1. 1Makita
2. 2Bosch
3. 3DeWalt
Asked ChatGPT
“What's the best demolition hammer brand in New Zealand for heavy concrete work?”
1. 1Bosch
2. 2Makita
Searched Google, AI Overview
“best demolition hammer”
1. 1Makita
Searched Google, AI Overview
“concrete breaker tool”
1. 1Makita

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which demolition hammer brands do people search for most?

This chart shows how often people search Google for each demolition hammer brand by name. Each line represents a brand's share of searches for all three demolition hammer brands we track, month by month, from searches in New Zealand.

Share of searches among demolition hammer brands in New Zealand, by month

Month	Makita	DeWalt	Bosch
Oct 2025	64.4%	35.5%	0.08%
Nov 2025	55.8%	44.1%	0.07%
Dec 2025	63.7%	36.2%	0.08%
Jan 2026	64%	35.9%	0.09%
Feb 2026	63.3%	36.5%	0.17%
Mar 2026	62.4%	37.4%	0.25%
Apr 2026	63.9%	35.8%	0.26%
May 2026	63.7%	36.2%	0.17%
Jun 2026	58.9%	40.9%	0.16%
Jul 2026	63.3%	36.6%	0.08%
Aug 2026	60.3%	39.6%	0.08%
Sep 2026	64.5%	35.4%	0.07%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Makita	64.5%	9.1K	+19.7%	+4.2 points
2, held 2nd	DeWalt	35.4%	5K	0%	-4.2 points
3, held 3rd	Bosch	0.07%	10	0%	0 points

1.Makita
64.5%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +4.2 points.
2.DeWalt
35.4%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -4.2 points.
3.Bosch
0.07%
Held 3rd. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among demolition hammer brands in New Zealand?

3 brands

In September 2026, Makita was the most searched among demolition hammer brands in New Zealand, with an estimated 9.1K branded searches, 64.5% of all searches for the three we track. DeWalt is in 2nd place, 29.1 percentage points behind at 35.4%.

New Zealand demolition hammer brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Makita	64.4% → 64.5%	64.5%Sep 2026	55.8%Nov 2025	1st
DeWalt	35.5% → 35.4%	44.1%Nov 2025	35.4%Sep 2026	2nd
Bosch	0.08% → 0.07%	0.26%Apr 2026	0.07%Sep 2026	3rd

Each finding as a sentence

Across the 12 months ending September 2026, Makita’s share of searches among demolition hammer brands in New Zealand peaked at 64.5% in September 2026 and was lowest at 55.8% in November 2025.
Across the 12 months ending September 2026, DeWalt’s share of searches among demolition hammer brands in New Zealand peaked at 44.1% in November 2025 and was lowest at 35.4% in September 2026.
Across the 12 months ending September 2026, Makita, DeWalt and Bosch held steady: their share of searches among demolition hammer brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand demolition hammer brands in September 2026?

2 changes

In September 2026, Makita gained share of searches among demolition hammer brands in New Zealand, from 60.3% to 64.5%.
In September 2026, DeWalt lost share of searches among demolition hammer brands in New Zealand, from 39.6% to 35.4%.

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How the Brand Demand Index is measured

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