Brandwave

Bosch vs Nilfisk:Which is more popular?

In September 2026, Bosch had more branded searches than Nilfisk among dust extractor brands in New Zealand. Bosch had about 20 branded searches, while Nilfisk had 10. Bosch made up 0.09% of all dust extractor brand searches we track, and Nilfisk accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about dust extractor brands, Bosch appeared in three of the five answers and Nilfisk in two. Bosch was mentioned before Nilfisk in two out of three answers that named either.

Among dust extractor brands in New Zealand in September 2026

Who do people search for more?

Bosch, about 2 searches for every 1 for Nilfisk

Bosch 20 searchesNilfisk 10 searches

Who does AI mention more?

Bosch, mentioned in 3 of 5 answers, Nilfisk in 2

Bosch in 3 of 5Nilfisk in 2 of 5

Who does AI recommend more?

Bosch, named ahead of Nilfisk in 2 of 3 answers

Bosch first in 2Nilfisk first in 1

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Top dust extractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nilfisk was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Nilfisk in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Festool1st
  2. Makita2nd
  3. Bosch3rd
  4. Nilfisk4th
  5. Hilti5th
  6. Mirka6th
  7. DeWalt–
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Festool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mirka2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nilfisk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dust extractor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or Nilfisk more popular in search?

This chart shows how often people search Google for Bosch and Nilfisk by name. Each line represents a brand's share of searches for all eight dust extractor brands we track, month by month, from searches in New Zealand.

Bosch and Nilfisk among dust extractor brands in New Zealand, by month

Share of searches by month for Bosch, Nilfisk. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltFestoolMilwaukeeHiltiMirkaBoschNilfisk
Oct 202540.7%22.4%11.7%11.8%12.9%0.37%0.05%0.05%
Nov 202537.2%29.4%9.5%12%11.7%0.1%0.05%0.05%
Dec 202543.9%24.9%9.2%12.3%9.2%0.29%0.12%0.06%
Jan 202643.8%24.6%9.7%10.4%11.1%0.29%0.06%0.06%
Feb 202641.7%24.1%11.2%12%10.6%0.39%0.06%0.06%
Mar 202638.4%23%11.8%11.6%14.9%0.26%0.05%0.05%
Apr 202641.4%23.2%9.9%11.7%13.3%0.28%0.11%0.06%
May 202639.4%22.4%11.4%14%12.4%0.21%0.16%0.05%
Jun 202637.8%26.3%12.2%13.8%9.4%0.35%0.05%0.05%
Jul 202639.7%22.9%13%13.8%10.1%0.37%0.05%0.05%
Aug 202636.9%24.2%10.9%18.2%9.2%0.34%0.1%0.05%
Sep 202641.3%22.7%13.5%13.4%8.6%0.32%0.09%0.05%

How has the Bosch and Nilfisk comparison changed over the last 12 months?

3 findings
  • Bosch was ahead of Nilfisk in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among dust extractor brands in New Zealand moved from 0.05% to 0.09%, and its estimated monthly branded searches moved from 10 to 20.
  • Across the 12 months ending September 2026, Nilfisk’s share of searches among dust extractor brands in New Zealand held steady at 0.05%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand dust extractor brands in September 2026?

1 change
  1. Estimated monthly branded searches for Bosch in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosch’s and Nilfisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch dust extractor

Nilfisk

1 branded search term

  • nilfisk dust extractor

How the Brand Demand Index is measured

Other head-to-heads among dust extractor brands

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