Hilti vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Hilti among dust extractor brands in New Zealand. Makita had about 9,100 branded searches, while Hilti had 1,900. Makita made up 41.3% of all dust extractor brand searches we track, and Hilti accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about dust extractor brands, Makita appeared in three of the five answers and Hilti in two. Makita was mentioned before Hilti in three out of four answers.
Who do people search for more?
Makita, about 5 searches for every 1 for Hilti
Who does AI mention more?
Makita, mentioned in 3 of 5 answers, Hilti in 2
Who does AI recommend more?
Makita, named ahead of Hilti in 3 of 4 answers
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Top dust extractor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hilti was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before Hilti in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Festool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hilti2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mirka2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nilfisk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dust extractor brands
5 answers
Asked ChatGPT
“Which dust extractor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dust extractor brands in New Zealand?”
Asked ChatGPT
“What's the best dust extractor brand in New Zealand for fine dust control?”
Searched Google, AI Overview
“dust extractor nz”
Searched Google, AI Overview
“woodworking dust extractor”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hilti or Makita more popular in search?
This chart shows how often people search Google for Hilti and Makita by name. Each line represents a brand's share of searches for all eight dust extractor brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Hilti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Festool | Milwaukee | Hilti | Mirka | Bosch | Nilfisk |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 22.4% | 11.7% | 11.8% | 12.9% | 0.37% | 0.05% | 0.05% |
| Nov 2025 | 37.2% | 29.4% | 9.5% | 12% | 11.7% | 0.1% | 0.05% | 0.05% |
| Dec 2025 | 43.9% | 24.9% | 9.2% | 12.3% | 9.2% | 0.29% | 0.12% | 0.06% |
| Jan 2026 | 43.8% | 24.6% | 9.7% | 10.4% | 11.1% | 0.29% | 0.06% | 0.06% |
| Feb 2026 | 41.7% | 24.1% | 11.2% | 12% | 10.6% | 0.39% | 0.06% | 0.06% |
| Mar 2026 | 38.4% | 23% | 11.8% | 11.6% | 14.9% | 0.26% | 0.05% | 0.05% |
| Apr 2026 | 41.4% | 23.2% | 9.9% | 11.7% | 13.3% | 0.28% | 0.11% | 0.06% |
| May 2026 | 39.4% | 22.4% | 11.4% | 14% | 12.4% | 0.21% | 0.16% | 0.05% |
| Jun 2026 | 37.8% | 26.3% | 12.2% | 13.8% | 9.4% | 0.35% | 0.05% | 0.05% |
| Jul 2026 | 39.7% | 22.9% | 13% | 13.8% | 10.1% | 0.37% | 0.05% | 0.05% |
| Aug 2026 | 36.9% | 24.2% | 10.9% | 18.2% | 9.2% | 0.34% | 0.1% | 0.05% |
| Sep 2026 | 41.3% | 22.7% | 13.5% | 13.4% | 8.6% | 0.32% | 0.09% | 0.05% |
How has the Hilti and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of Hilti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hilti’s share of searches among dust extractor brands in New Zealand moved from 12.9% to 8.6%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Makita’s share of searches among dust extractor brands in New Zealand moved from 40.7% to 41.3%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
How did search popularity change for New Zealand dust extractor brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among dust extractor brands in New Zealand, from 36.9% to 41.3%.
In September 2026, Hilti lost share of searches among dust extractor brands in New Zealand, from 9.2% to 8.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hilti’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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