Dust extractor brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched dust extractor brand in New Zealand, accounting for 41.3% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Festool was mentioned most often, in four of the five answers. Festool was recommended most often, coming first in all four responses that gave a list.
MakitaShare of searches 41.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
DeWaltShare of searches 22.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- FestoolShare of searches 13.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
MilwaukeeShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HiltiShare of searches 8.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top dust extractor brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Festool was mentioned most often, in four of the five answers. Festool was recommended most often, coming first in all four answers that gave a list. Makita was second, and Bosch was third. DeWalt, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Festool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hilti2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mirka2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nilfisk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dust extractor brands
5 answers
Asked ChatGPT
“Which dust extractor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dust extractor brands in New Zealand?”
Asked ChatGPT
“What's the best dust extractor brand in New Zealand for fine dust control?”
Searched Google, AI Overview
“dust extractor nz”
Searched Google, AI Overview
“woodworking dust extractor”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which dust extractor brands do people search for most?
This chart shows how often people search Google for each dust extractor brand by name. Each line represents a brand's share of searches for all eight dust extractor brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt, Festool, Milwaukee, Hilti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Festool | Milwaukee | Hilti | Mirka | Bosch | Nilfisk |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 22.4% | 11.7% | 11.8% | 12.9% | 0.37% | 0.05% | 0.05% |
| Nov 2025 | 37.2% | 29.4% | 9.5% | 12% | 11.7% | 0.1% | 0.05% | 0.05% |
| Dec 2025 | 43.9% | 24.9% | 9.2% | 12.3% | 9.2% | 0.29% | 0.12% | 0.06% |
| Jan 2026 | 43.8% | 24.6% | 9.7% | 10.4% | 11.1% | 0.29% | 0.06% | 0.06% |
| Feb 2026 | 41.7% | 24.1% | 11.2% | 12% | 10.6% | 0.39% | 0.06% | 0.06% |
| Mar 2026 | 38.4% | 23% | 11.8% | 11.6% | 14.9% | 0.26% | 0.05% | 0.05% |
| Apr 2026 | 41.4% | 23.2% | 9.9% | 11.7% | 13.3% | 0.28% | 0.11% | 0.06% |
| May 2026 | 39.4% | 22.4% | 11.4% | 14% | 12.4% | 0.21% | 0.16% | 0.05% |
| Jun 2026 | 37.8% | 26.3% | 12.2% | 13.8% | 9.4% | 0.35% | 0.05% | 0.05% |
| Jul 2026 | 39.7% | 22.9% | 13% | 13.8% | 10.1% | 0.37% | 0.05% | 0.05% |
| Aug 2026 | 36.9% | 24.2% | 10.9% | 18.2% | 9.2% | 0.34% | 0.1% | 0.05% |
| Sep 2026 | 41.3% | 22.7% | 13.5% | 13.4% | 8.6% | 0.32% | 0.09% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.3% | 9.1K | +19.7% | +4.4 points | |
| 2, held 2nd | 22.7% | 5K | 0% | -1.6 points | |
| 3, moved from 4th to 3rd | 13.5% | 3K | +32.4% | +2.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.4% | 3K | -21.3% | -4.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 8.6% | 1.9K | 0% | -0.6 points | |
| 6, held 6th | 0.32% | 70 | 0% | 0 points | |
| 7, held 7th | 0.09% | 20 | 0% | 0 points | |
| 8, held 8th | 0.05% | 10 | 0% | 0 points |
1.
Makita41.3%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +4.4 points.
2.
DeWalt22.7%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1.6 points.
3.Festool
13.5%
Moved from 4th to 3rd. 3K estimated branded searches, +32.4% vs prior month. Share +2.6 points.
13.4%
Moved from 3rd to 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4.8 points.
5.
Hilti8.6%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.6 points.
6.
Mirka0.32%
Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
7.
Bosch0.09%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Nilfisk0.05%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among dust extractor brands in New Zealand?
8 brands
In September 2026, Makita was the most searched among dust extractor brands in New Zealand, with an estimated 9.1K branded searches, 41.3% of all searches for the eight we track. DeWalt is in 2nd place, 18.7 percentage points behind at 22.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 40.7% → 41.3% | 43.9%Dec 2025 | 36.9%Aug 2026 | 1st |
| DeWalt | 22.4% → 22.7% | 29.4%Nov 2025 | 22.4%May 2026 | 2nd |
| Festool | 11.7% → 13.5% | 13.5%Sep 2026 | 9.2%Dec 2025 | 5th → 3rd |
| Milwaukee | 11.8% → 13.4% | 18.2%Aug 2026 | 10.4%Jan 2026 | 4th |
| Hilti | 12.9% → 8.6% | 14.9%Mar 2026 | 8.6%Sep 2026 | 3rd → 5th |
| Mirka | 0.37% → 0.32% | 0.39%Feb 2026 | 0.1%Nov 2025 | 6th |
| Bosch | 0.05% → 0.09% | 0.16%May 2026 | 0.05%Nov 2025 | 7th |
| Nilfisk | 0.05% | 0.06%Jan 2026 | 0.05%Sep 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among dust extractor brands in New Zealand increased from 40.7% to 41.3%.
- Across the 12 months ending September 2026, Festool’s share of searches among dust extractor brands in New Zealand increased from 11.7% to 13.5%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among dust extractor brands in New Zealand increased from 11.8% to 13.4%.
- Across the 12 months ending September 2026, Hilti’s share of searches among dust extractor brands in New Zealand decreased from 12.9% to 8.6%.
- Across the 12 months ending September 2026, Makita’s share of searches among dust extractor brands in New Zealand peaked at 43.9% in December 2025 and was lowest at 36.9% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among dust extractor brands in New Zealand peaked at 29.4% in November 2025 and was lowest at 22.4% in May 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among dust extractor brands in New Zealand peaked at 13.5% in September 2026 and was lowest at 9.2% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among dust extractor brands in New Zealand peaked at 18.2% in August 2026 and was lowest at 10.4% in January 2026.
- Across the 12 months ending September 2026, Hilti’s share of searches among dust extractor brands in New Zealand peaked at 14.9% in March 2026 and was lowest at 8.6% in September 2026.
- Across the 12 months ending September 2026, Festool rose from 5th to 3rd among dust extractor brands in New Zealand.
- Across the 12 months ending September 2026, Hilti fell from 3rd to 5th among dust extractor brands in New Zealand.
- Across the 12 months ending September 2026, DeWalt, Mirka, Bosch and Nilfisk held steady: their share of searches among dust extractor brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand dust extractor brands in September 2026?
6 changes
In September 2026, Festool overtook Milwaukee to rank 3rd among dust extractor brands in New Zealand, with 13.5% of the searches.
In September 2026, Makita gained share of searches among dust extractor brands in New Zealand, from 36.9% to 41.3%.
In September 2026, Milwaukee lost share of searches among dust extractor brands in New Zealand, from 18.2% to 13.4%.
In September 2026, DeWalt lost share of searches among dust extractor brands in New Zealand, from 24.2% to 22.7%.
In September 2026, Hilti lost share of searches among dust extractor brands in New Zealand, from 9.2% to 8.6%.
Estimated monthly branded searches for Bosch in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
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