Laser level brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched laser level brand in New Zealand, accounting for 47.4% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Bosch showed up in every answer. Bosch was recommended most often, coming first in all three responses that gave a list.
MakitaShare of searches 47.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
DeWaltShare of searches 34.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
MilwaukeeShare of searches 15.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
BoschShare of searches 2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
RyobiShare of searches 0.89%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top laser level brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Bosch appeared every time. Bosch was recommended most often, coming first in all three answers that gave a list. DeWalt was second, and Milwaukee was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DeWalt3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Milwaukee3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Makita2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ryobi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about laser level brands
4 answers
Asked ChatGPT
“Which laser level brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best laser level brands in New Zealand?”
Asked ChatGPT
“What's the best laser level brand in New Zealand for straight lines?”
Searched Google, AI Overview
“laser level nz”
Searched Google, AI Overview
“self levelling laser”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which laser level brands do people search for most?
This chart shows how often people search Google for each laser level brand by name. Each line represents a brand's share of searches for all five laser level brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt, Milwaukee, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Bosch | Ryobi |
|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 34% | 14.2% | 2.1% | 0.71% |
| Nov 2025 | 43.1% | 40.9% | 13.9% | 1.5% | 0.62% |
| Dec 2025 | 50% | 33.7% | 14% | 1.4% | 0.92% |
| Jan 2026 | 51.1% | 34.6% | 12.1% | 1.4% | 0.75% |
| Feb 2026 | 48.2% | 35.5% | 13.9% | 1.4% | 1.1% |
| Mar 2026 | 46.5% | 36.8% | 14.1% | 2% | 0.56% |
| Apr 2026 | 48.2% | 35.4% | 13.6% | 2.1% | 0.71% |
| May 2026 | 46.1% | 34.9% | 16.4% | 1.9% | 0.67% |
| Jun 2026 | 42.1% | 39.6% | 15.4% | 2.2% | 0.77% |
| Jul 2026 | 45.1% | 36.7% | 15.6% | 1.6% | 1% |
| Aug 2026 | 40.9% | 36.1% | 20.2% | 2.1% | 0.75% |
| Sep 2026 | 47.4% | 34.3% | 15.4% | 2% | 0.89% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 9.1K | +19.7% | +6.5 points | |
| 2, held 2nd | 34.3% | 6.6K | -1.9% | -1.8 points | |
| 3, held 3rd | 15.4% | 3K | -21.3% | -4.8 points | |
| 4, held 4th | 2% | 390 | 0% | -0.1 points | |
| 5, held 5th | 0.89% | 170 | +21.4% | +0.1 points |
1.
Makita47.4%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +6.5 points.
2.
DeWalt34.3%
Held 2nd. 6.6K estimated branded searches, -1.9% vs prior month. Share -1.8 points.
15.4%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.8 points.
4.
Bosch2%
Held 4th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Ryobi0.89%
Held 5th. 170 estimated branded searches, +21.4% vs prior month. Share +0.1 points.
Which brand is most popular in search among laser level brands in New Zealand?
5 brands
In September 2026, Makita was the most searched among laser level brands in New Zealand, with an estimated 9.1K branded searches, 47.4% of all searches for the five we track. DeWalt is in 2nd place, 13.1 percentage points behind at 34.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 49.1% → 47.4% | 51.1%Jan 2026 | 40.9%Aug 2026 | 1st |
| DeWalt | 34% → 34.3% | 40.9%Nov 2025 | 33.7%Dec 2025 | 2nd |
| Milwaukee | 14.2% → 15.4% | 20.2%Aug 2026 | 12.1%Jan 2026 | 3rd |
| Bosch | 2.1% → 2% | 2.2%Jun 2026 | 1.4%Feb 2026 | 4th |
| Ryobi | 0.71% → 0.89% | 1.1%Feb 2026 | 0.56%Mar 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among laser level brands in New Zealand decreased from 49.1% to 47.4%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among laser level brands in New Zealand increased from 14.2% to 15.4%.
- Across the 12 months ending September 2026, Makita’s share of searches among laser level brands in New Zealand peaked at 51.1% in January 2026 and was lowest at 40.9% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among laser level brands in New Zealand peaked at 40.9% in November 2025 and was lowest at 33.7% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among laser level brands in New Zealand peaked at 20.2% in August 2026 and was lowest at 12.1% in January 2026.
- Across the 12 months ending September 2026, DeWalt, Bosch and Ryobi held steady: their share of searches among laser level brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand laser level brands in September 2026?
5 changes
In September 2026, Makita gained share of searches among laser level brands in New Zealand, from 40.9% to 47.4%.
In September 2026, Milwaukee lost share of searches among laser level brands in New Zealand, from 20.2% to 15.4%.
In September 2026, DeWalt lost share of searches among laser level brands in New Zealand, from 36.1% to 34.3%.
Estimated monthly branded searches for Ryobi in New Zealand rose 54.5% over 12 measured months, from 110 to 170 in September 2026.
Estimated monthly branded searches for Bosch in New Zealand rose 21.9% over 12 measured months, from 320 to 390 in September 2026.
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