Brandwave

Bosch vs Sharp:Which is more popular?

In September 2026, Sharp had more branded searches than Bosch among microwave oven brands in New Zealand. Sharp had about 720 branded searches, while Bosch had 320. Sharp made up 26.9% of all microwave oven brand searches we track, and Bosch accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about microwave oven brands, Sharp appeared in all five answers and Bosch in none.

Among microwave oven brands in New Zealand in September 2026

Who do people search for more?

Sharp, about 2 searches for every 1 for Bosch

Sharp 720 searchesBosch 320 searches

Who does AI mention more?

Sharp, mentioned in every answer we collected

Sharp in 5 of 5Bosch in 0 of 5

Who does AI recommend more?

Sharp, the only one of the two named

Sharp first in 3Bosch never named

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Top microwave oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sharp appeared in all five answers. Bosch did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panasonic1st
  2. Sharp2nd
  3. LG3rd
  4. Samsung4th
  5. Breville5th
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about microwave oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or Sharp more popular in search?

This chart shows how often people search Google for Bosch and Sharp by name. Each line represents a brand's share of searches for all six microwave oven brands we track, month by month, from searches in New Zealand.

Bosch and Sharp among microwave oven brands in New Zealand, by month

Share of searches by month for Sharp, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSharpSamsungBoschLGPanasonic
Oct 202530.4%24.9%16.5%13.5%11.8%3%
Nov 202529%23.8%19.4%10.5%14.5%2.8%
Dec 202529.6%24.3%19.8%10.7%11.9%3.7%
Jan 202631.2%25.5%16.9%11.3%12.1%3%
Feb 202628.1%22.9%15.2%12.4%11.4%10%
Mar 202628.8%23.4%19%10.2%14.1%4.4%
Apr 202630.6%25.1%16.6%8.9%15.7%3%
May 202632.6%26.7%14.5%9.5%13.6%3.2%
Jun 202629.6%24.3%13.2%13.2%15.2%4.5%
Jul 202631.3%25.6%13.9%11.4%11.7%6%
Aug 202631%25.4%16.9%11.3%11.6%3.9%
Sep 202632.8%26.9%14.6%11.9%10.4%3.4%

How has the Bosch and Sharp comparison changed over the last 12 months?

3 findings
  • Sharp was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among microwave oven brands in New Zealand moved from 13.5% to 11.9%, and its estimated monthly branded searches held steady at 320.
  • Across the 12 months ending September 2026, Sharp’s share of searches among microwave oven brands in New Zealand moved from 24.9% to 26.9%, and its estimated monthly branded searches moved from 590 to 720.

How did search popularity change for New Zealand microwave oven brands in September 2026?

2 changes
  1. In September 2026, Bosch overtook LG to rank 4th among microwave oven brands in New Zealand, with 11.9% of the searches.

  2. In September 2026, Sharp gained share of searches among microwave oven brands in New Zealand, from 25.4% to 26.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosch’s and Sharp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch microwave oven

Sharp

1 branded search term

  • sharp microwave

How the Brand Demand Index is measured

Other head-to-heads among microwave oven brands

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