Brandwave

How popular isLG?

In September 2026, people searched for LG by name about 9,160 times in New Zealand, a 17.1% increase from the previous year. These searches made up 10.4% of all New Zealand microwave oven brand searches, placing LG fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about microwave oven brands, LG appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

LG is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. BrevilleShare of searches 32.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. SharpShare of searches 26.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. SamsungShare of searches 14.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. BoschShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. LGShare of searches 10.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top microwave oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LG is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panasonic1st
  2. Sharp2nd
  3. LG3rd
  4. Samsung4th
  5. Breville5th
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about microwave oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which microwave oven brands compete with LG?

LG against microwave oven brands in New Zealand, by month

Share of searches by month for Breville, Sharp, Samsung, Bosch, LG, Panasonic. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSharpSamsungBoschLGPanasonic
Oct 202530.4%24.9%16.5%13.5%11.8%3%
Nov 202529%23.8%19.4%10.5%14.5%2.8%
Dec 202529.6%24.3%19.8%10.7%11.9%3.7%
Jan 202631.2%25.5%16.9%11.3%12.1%3%
Feb 202628.1%22.9%15.2%12.4%11.4%10%
Mar 202628.8%23.4%19%10.2%14.1%4.4%
Apr 202630.6%25.1%16.6%8.9%15.7%3%
May 202632.6%26.7%14.5%9.5%13.6%3.2%
Jun 202629.6%24.3%13.2%13.2%15.2%4.5%
Jul 202631.3%25.6%13.9%11.4%11.7%6%
Aug 202631%25.4%16.9%11.3%11.6%3.9%
Sep 202632.8%26.9%14.6%11.9%10.4%3.4%

  1. 1.Breville

    32.8%

    Held 1st. 880 estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Sharp

    26.9%

    Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Samsung

    14.6%

    Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share -2.3 points.

  4. 4.Bosch

    11.9%

    Moved from 5th to 4th. 320 estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.LG

    10.4%

    Moved from 4th to 5th. 280 estimated branded searches, -15.2% vs prior month. Share -1.2 points.

  6. 6.Panasonic

    3.4%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare popularity between LG and its closest rivals

Every comparison with LG

43 comparisons

How has branded search demand for LG changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LG in New Zealand rose from 7.8K to 9.2K.
  • Across the 12 months ending September 2026, LG’s share of searches among microwave oven brands in New Zealand decreased from 11.8% to 10.4%.
  • Across the 12 months ending September 2026, LG’s share of searches among microwave oven brands in New Zealand peaked at 15.7% in April 2026 and was lowest at 10.4% in September 2026.

How did search popularity change for New Zealand microwave oven brands in September 2026?

6 changes

  1. In September 2026, Bosch overtook LG to rank 4th among microwave oven brands in New Zealand, with 11.9% of the searches.

  2. In September 2026, Breville gained share of searches among microwave oven brands in New Zealand, from 31% to 32.8%.

  3. In September 2026, Sharp gained share of searches among microwave oven brands in New Zealand, from 25.4% to 26.9%.

  4. In September 2026, Samsung lost share of searches among microwave oven brands in New Zealand, from 16.9% to 14.6%.

  5. In September 2026, LG lost share of searches among microwave oven brands in New Zealand, from 11.6% to 10.4%.

  6. In September 2026, Panasonic lost share of searches among microwave oven brands in New Zealand, from 3.9% to 3.4%.

How are LG’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lg curved monitor
  • lg dishwasher
  • lg dryer
  • lg dryer washer
  • lg fridge
  • lg fridge freezer
  • lg gaming monitor
  • lg monitor
  • lg oled monitor
  • lg oled tv
  • lg oven
  • lg tv
  • lg ultrafine monitor
  • lg ultragear
  • lg ultragear 27
  • lg ultragear monitor
  • lg ultrawide monitor
  • lg washing machine

Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does LG compete?

LG is ranked in 38 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands8th of 114.9%Show ranking
Home cinema brands6th of 80.38%Show ranking
Fan coil brands6th of 80.39%Show ranking
Soundbar brands5th of 70.49%Show ranking
Cordless vacuum brands7th of 80.56%Show ranking
Soundbar with subwoofer brands6th of 60.58%Show ranking
TV brands4th of 810%Show ranking
Induction cooktop brands6th of 80.66%Show ranking
Convection oven brands5th of 60.68%Show ranking
Stick vacuum brands6th of 80.7%Show ranking
Gas cooktop brands7th of 90.83%Show ranking
Double wall oven brands6th of 80.85%Show ranking
Induction range brands5th of 50.9%Show ranking
External monitor brands5th of 70.91%Show ranking
Washing machine brands6th of 61.3%Show ranking
Surround sound system brands5th of 80.93%Show ranking
Fridge brands7th of 82.9%Show ranking
Portable monitor brands4th of 60.94%Show ranking
Clothes dryer brands7th of 70.97%Show ranking
Induction oven brands6th of 70.98%Show ranking
Front load washer brands6th of 60.98%Show ranking
Induction stove brands5th of 61%Show ranking
Counter depth refrigerator brands4th of 51%Show ranking
Dishwasher brands7th of 71%Show ranking
Upright freezer brands7th of 81.1%Show ranking
Fridge freezer brands7th of 71.1%Show ranking
Washer and dryer brands4th of 51.1%Show ranking
Refrigerator double door brands5th of 61.2%Show ranking
Gas stove brands5th of 61.2%Show ranking
Computer monitor brands4th of 67.3%Show ranking
Freestanding gas range brands5th of 62.8%Show ranking
Clothes steamer brands5th of 53.1%Show ranking
Portable dishwasher brands3rd of 43.2%Show ranking
Bar fridge brands4th of 55.3%Show ranking
Mini fridge brands3rd of 47.7%Show ranking
Short throw projector brands4th of 57.8%Show ranking
Microwave oven brands5th of 610.4%Shown above
Curved monitor brands2nd of 533.3%Show ranking
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