How popular isLG?
In September 2026, people searched for LG by name about 9,160 times in New Zealand, a 17.1% increase from the previous year. These searches made up 0.97% of all New Zealand clothes dryer brand searches, placing LG seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about clothes dryer brands, LG appeared in three of the five answers and was the fourth most recommended of the seven.
LG is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.
Fisher & PaykelShare of searches 69.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MieleShare of searches 10%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
ElectroluxShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
HaierShare of searches 7.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
LGShare of searches 0.97%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top clothes dryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LG was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LG is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fisher & Paykel1st
Haier2nd
Bosch3rd
LG4th
Samsung5th
Miele6th
Electrolux7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clothes dryer brands
5 answers
Asked ChatGPT
“Which clothes dryer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best clothes dryer brands in New Zealand?”
Asked ChatGPT
“What's the best clothes dryer brand in New Zealand for drying laundry?”
Searched Google, AI Overview
“dryer nz”
Searched Google, AI Overview
“heat pump dryer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which clothes dryer brands compete with LG?
Share of searches by month for Fisher & Paykel, Miele, Electrolux, Haier, LG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Miele | Electrolux | Haier | Bosch | Samsung | LG |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69% | 9.9% | 8.7% | 8.8% | 1.3% | 1.3% | 0.93% |
| Nov 2025 | 68.8% | 11.9% | 8.2% | 7.6% | 1.1% | 1.3% | 1% |
| Dec 2025 | 68.7% | 9.5% | 10.5% | 7.9% | 0.89% | 1.6% | 0.99% |
| Jan 2026 | 67% | 9.6% | 10.6% | 9.3% | 1.3% | 1.3% | 0.93% |
| Feb 2026 | 69.8% | 10.3% | 9.1% | 7.7% | 1.1% | 1.1% | 0.83% |
| Mar 2026 | 72.9% | 10.1% | 7.4% | 6.4% | 1.1% | 1.1% | 0.85% |
| Apr 2026 | 67.8% | 9.8% | 9.1% | 8.9% | 1.9% | 1.3% | 1.2% |
| May 2026 | 70.3% | 10.8% | 7.7% | 7.7% | 1.7% | 0.92% | 0.87% |
| Jun 2026 | 69.6% | 10% | 8.7% | 7.7% | 2.1% | 0.91% | 1.1% |
| Jul 2026 | 73.6% | 7.7% | 7.8% | 7.2% | 1.9% | 1% | 0.87% |
| Aug 2026 | 72.2% | 8.4% | 7.7% | 7.5% | 1.7% | 1.4% | 0.96% |
| Sep 2026 | 69.8% | 10% | 9.3% | 7.2% | 1.4% | 1.4% | 0.97% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.8% | 20.1K | -18.8% | -2.5 points | |
| 2, held 2nd | 10% | 2.9K | 0% | +1.6 points | |
| 3, held 3rd | 9.3% | 2.7K | +1.9% | +1.6 points | |
| 4, held 4th | 7.2% | 2.1K | -19.7% | -0.3 points | |
| 5, held 5th | 1.4% | 390 | -33.9% | -0.4 points | |
| 6, held 6th | 1.4% | 390 | -18.8% | 0 points | |
| 7, held 7th | 0.97% | 280 | -15.2% | 0 points |
69.8%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -2.5 points.
2.
Miele10%
Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +1.6 points.
9.3%
Held 3rd. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.6 points.
4.
Haier7.2%
Held 4th. 2.1K estimated branded searches, -19.7% vs prior month. Share -0.3 points.
5.
Bosch1.4%
Held 5th. 390 estimated branded searches, -33.9% vs prior month. Share -0.4 points.
6.
Samsung1.4%
Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
7.
LG0.97%
Held 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.
Compare popularity between LG and its closest rivals
Every comparison with LG
43 comparisons
- LG vs Philips
- Bosch vs LG
- Fisher & Paykel vs LG
- Haier vs LG
- LG vs Miele
- LG vs Samsung
- LG vs Smeg
- LG vs Westinghouse
- Electrolux vs LG
- LG vs TCL
- Beko vs LG
- LG vs Veon
- Hisense vs LG
- LG vs Mitsubishi Electric
- AOC vs LG
- ASUS vs LG
- Belling vs LG
- BISSELL vs LG
- Bose vs LG
- Breville vs LG
- Dyson vs LG
- Epson vs LG
- HP vs LG
- JBL vs LG
- KitchenAid vs LG
- Lenovo vs LG
- LG vs Russell Hobbs
- LG vs Ryobi
- LG vs Sonos
- LG vs Sony
- LG vs Tefal
- Carrier vs LG
- Daikin vs LG
- LG vs Midea
- LG vs Mitsubishi
- LG vs Sharp
- LG vs Temperzone
- Denon vs LG
- LG vs Shark
- BenQ vs LG
- LG vs Yamaha
- AEG vs LG
- LG vs ViewSonic
How has branded search demand for LG changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LG in New Zealand rose from 7.8K to 9.2K.
- Across the 12 months ending September 2026, LG’s share of searches among clothes dryer brands in New Zealand held steady, from 0.93% to 0.97%.
How did search popularity change for New Zealand clothes dryer brands in September 2026?
5 changes

In September 2026, Electrolux gained share of searches among clothes dryer brands in New Zealand, from 7.7% to 9.3%.

In September 2026, Miele gained share of searches among clothes dryer brands in New Zealand, from 8.4% to 10%.

In September 2026, Fisher & Paykel lost share of searches among clothes dryer brands in New Zealand, from 72.2% to 69.8%.

Bosch’s share of searches among clothes dryer brands in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.4% in September 2026.

Estimated monthly branded searches for Haier in New Zealand fell 21.5% over 12 measured months, from 2.6K to 2.1K in September 2026.
How are LG’s branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lg curved monitor
- lg dishwasher
- lg dryer
- lg dryer washer
- lg fridge
- lg fridge freezer
- lg gaming monitor
- lg monitor
- lg oled monitor
- lg oled tv
- lg oven
- lg tv
- lg ultrafine monitor
- lg ultragear
- lg ultragear 27
- lg ultragear monitor
- lg ultrawide monitor
- lg washing machine
Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does LG compete?

Is LG your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.