Brandwave

LG vs Samsung:Which is more popular?

In September 2026, Samsung had more branded searches than LG among clothes dryer brands in New Zealand. Samsung had about 390 branded searches, while LG had 280. Samsung made up 1.4% of all clothes dryer brand searches we track, and LG accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about clothes dryer brands, LG and Samsung each appeared in three of the five answers. LG was mentioned before Samsung in three out of five answers.

Among clothes dryer brands in New Zealand in September 2026

Who do people search for more?

Samsung, about 39% more searches than LG

Samsung 390 searchesLG 280 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

LG in 3 of 5Samsung in 3 of 5

Who does AI recommend more?

LG, named ahead of Samsung in 3 of 5 answers

LG first in 3Samsung first in 2

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Top clothes dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. LG was listed before Samsung in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Haier2nd
  3. Bosch3rd
  4. LG4th
  5. Samsung5th
  6. Miele6th
  7. Electrolux7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clothes dryer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is LG or Samsung more popular in search?

This chart shows how often people search Google for LG and Samsung by name. Each line represents a brand's share of searches for all seven clothes dryer brands we track, month by month, from searches in New Zealand.

LG and Samsung among clothes dryer brands in New Zealand, by month

Share of searches by month for Samsung, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleElectroluxHaierBoschSamsungLG
Oct 202569%9.9%8.7%8.8%1.3%1.3%0.93%
Nov 202568.8%11.9%8.2%7.6%1.1%1.3%1%
Dec 202568.7%9.5%10.5%7.9%0.89%1.6%0.99%
Jan 202667%9.6%10.6%9.3%1.3%1.3%0.93%
Feb 202669.8%10.3%9.1%7.7%1.1%1.1%0.83%
Mar 202672.9%10.1%7.4%6.4%1.1%1.1%0.85%
Apr 202667.8%9.8%9.1%8.9%1.9%1.3%1.2%
May 202670.3%10.8%7.7%7.7%1.7%0.92%0.87%
Jun 202669.6%10%8.7%7.7%2.1%0.91%1.1%
Jul 202673.6%7.7%7.8%7.2%1.9%1%0.87%
Aug 202672.2%8.4%7.7%7.5%1.7%1.4%0.96%
Sep 202669.8%10%9.3%7.2%1.4%1.4%0.97%

How has the LG and Samsung comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: LG took it in June 2026, Samsung took it in July 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among clothes dryer brands in New Zealand moved from 0.93% to 0.97%, and its estimated monthly branded searches held steady at 280.
  • Across the 12 months ending September 2026, Samsung’s share of searches among clothes dryer brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 390.

How did search popularity change for New Zealand clothes dryer brands in September 2026?

0 changes

Neither LG nor Samsung moved beyond provider rounding among clothes dryer brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using LG’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

Samsung

1 branded search term

  • samsung odyssey

How the Brand Demand Index is measured

Other head-to-heads among clothes dryer brands

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