Electrolux vs Miele:Which is more popular?
In September 2026, Miele had more branded searches than Electrolux among clothes dryer brands in New Zealand. Miele had about 2,900 branded searches, while Electrolux had 2,690. Miele made up 10% of all clothes dryer brand searches we track, and Electrolux accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about clothes dryer brands, Miele appeared in two of the five answers and Electrolux in one. Electrolux and Miele were each mentioned first in one of the two answers that named either.
Who do people search for more?
Miele, about 8% more searches than Electrolux
Who does AI mention more?
Miele, mentioned in 2 of 5 answers, Electrolux in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top clothes dryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Electrolux was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Electrolux and Miele were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fisher & Paykel1st
Haier2nd
Bosch3rd
LG4th
Samsung5th- Miele6th
Electrolux7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clothes dryer brands
5 answers
Asked ChatGPT
“Which clothes dryer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best clothes dryer brands in New Zealand?”
Asked ChatGPT
“What's the best clothes dryer brand in New Zealand for drying laundry?”
Searched Google, AI Overview
“dryer nz”
Searched Google, AI Overview
“heat pump dryer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Electrolux or Miele more popular in search?
This chart shows how often people search Google for Electrolux and Miele by name. Each line represents a brand's share of searches for all seven clothes dryer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Miele, Electrolux. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Miele | Electrolux | Haier | Bosch | Samsung | LG |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69% | 9.9% | 8.7% | 8.8% | 1.3% | 1.3% | 0.93% |
| Nov 2025 | 68.8% | 11.9% | 8.2% | 7.6% | 1.1% | 1.3% | 1% |
| Dec 2025 | 68.7% | 9.5% | 10.5% | 7.9% | 0.89% | 1.6% | 0.99% |
| Jan 2026 | 67% | 9.6% | 10.6% | 9.3% | 1.3% | 1.3% | 0.93% |
| Feb 2026 | 69.8% | 10.3% | 9.1% | 7.7% | 1.1% | 1.1% | 0.83% |
| Mar 2026 | 72.9% | 10.1% | 7.4% | 6.4% | 1.1% | 1.1% | 0.85% |
| Apr 2026 | 67.8% | 9.8% | 9.1% | 8.9% | 1.9% | 1.3% | 1.2% |
| May 2026 | 70.3% | 10.8% | 7.7% | 7.7% | 1.7% | 0.92% | 0.87% |
| Jun 2026 | 69.6% | 10% | 8.7% | 7.7% | 2.1% | 0.91% | 1.1% |
| Jul 2026 | 73.6% | 7.7% | 7.8% | 7.2% | 1.9% | 1% | 0.87% |
| Aug 2026 | 72.2% | 8.4% | 7.7% | 7.5% | 1.7% | 1.4% | 0.96% |
| Sep 2026 | 69.8% | 10% | 9.3% | 7.2% | 1.4% | 1.4% | 0.97% |
How has the Electrolux and Miele comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Electrolux took it in December 2025, Miele took it in February 2026, Electrolux took it in July 2026, Miele took it in August 2026.
- Across the 12 months ending September 2026, Electrolux’s share of searches among clothes dryer brands in New Zealand moved from 8.7% to 9.3%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
- Across the 12 months ending September 2026, Miele’s share of searches among clothes dryer brands in New Zealand moved from 9.9% to 10%, and its estimated monthly branded searches moved from 3K to 2.9K.
How did search popularity change for New Zealand clothes dryer brands in September 2026?
2 changes
In September 2026, Electrolux gained share of searches among clothes dryer brands in New Zealand, from 7.7% to 9.3%.
In September 2026, Miele gained share of searches among clothes dryer brands in New Zealand, from 8.4% to 10%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Electrolux’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Electrolux
9 branded search terms
- electrolux
- electrolux appliances
- electrolux ergorapido
- electrolux induction
- electrolux powerforce
- electrolux silent performer
- electrolux ultrasilencer
- electrolux washing
- s bag electrolux
Miele
3 branded search terms
- miele
- miele appliances
- miele outlet
Other head-to-heads among clothes dryer brands
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