Haier vs Miele:Which is more popular?
In September 2026, Miele had more branded searches than Haier among clothes dryer brands in New Zealand. Miele had about 2,900 branded searches, while Haier had 2,080. Miele made up 10% of all clothes dryer brand searches we track, and Haier accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about clothes dryer brands, Haier appeared in four of the five answers and Miele in two. Haier was mentioned before Miele in every answer that named either.
Who do people search for more?
Miele, about 39% more searches than Haier
Who does AI mention more?
Haier, mentioned in 4 of 5 answers, Miele in 2
Who does AI recommend more?
Haier, named ahead of Miele in 4 of 4 answers
Follow Haier vs Miele and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top clothes dryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Miele was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Haier was listed before Miele in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fisher & Paykel1st- Haier2nd
Bosch3rd
LG4th
Samsung5th- Miele6th
Electrolux7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clothes dryer brands
5 answers
Asked ChatGPT
“Which clothes dryer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best clothes dryer brands in New Zealand?”
Asked ChatGPT
“What's the best clothes dryer brand in New Zealand for drying laundry?”
Searched Google, AI Overview
“dryer nz”
Searched Google, AI Overview
“heat pump dryer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Haier or Miele more popular in search?
This chart shows how often people search Google for Haier and Miele by name. Each line represents a brand's share of searches for all seven clothes dryer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Miele, Haier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Miele | Electrolux | Haier | Bosch | Samsung | LG |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69% | 9.9% | 8.7% | 8.8% | 1.3% | 1.3% | 0.93% |
| Nov 2025 | 68.8% | 11.9% | 8.2% | 7.6% | 1.1% | 1.3% | 1% |
| Dec 2025 | 68.7% | 9.5% | 10.5% | 7.9% | 0.89% | 1.6% | 0.99% |
| Jan 2026 | 67% | 9.6% | 10.6% | 9.3% | 1.3% | 1.3% | 0.93% |
| Feb 2026 | 69.8% | 10.3% | 9.1% | 7.7% | 1.1% | 1.1% | 0.83% |
| Mar 2026 | 72.9% | 10.1% | 7.4% | 6.4% | 1.1% | 1.1% | 0.85% |
| Apr 2026 | 67.8% | 9.8% | 9.1% | 8.9% | 1.9% | 1.3% | 1.2% |
| May 2026 | 70.3% | 10.8% | 7.7% | 7.7% | 1.7% | 0.92% | 0.87% |
| Jun 2026 | 69.6% | 10% | 8.7% | 7.7% | 2.1% | 0.91% | 1.1% |
| Jul 2026 | 73.6% | 7.7% | 7.8% | 7.2% | 1.9% | 1% | 0.87% |
| Aug 2026 | 72.2% | 8.4% | 7.7% | 7.5% | 1.7% | 1.4% | 0.96% |
| Sep 2026 | 69.8% | 10% | 9.3% | 7.2% | 1.4% | 1.4% | 0.97% |
How has the Haier and Miele comparison changed over the last 12 months?
3 findings
- Miele was ahead of Haier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among clothes dryer brands in New Zealand moved from 8.8% to 7.2%, and its estimated monthly branded searches moved from 2.6K to 2.1K.
- Across the 12 months ending September 2026, Miele’s share of searches among clothes dryer brands in New Zealand moved from 9.9% to 10%, and its estimated monthly branded searches moved from 3K to 2.9K.
How did search popularity change for New Zealand clothes dryer brands in September 2026?
2 changes
In September 2026, Miele gained share of searches among clothes dryer brands in New Zealand, from 8.4% to 10%.
Estimated monthly branded searches for Haier in New Zealand fell 21.5% over 12 measured months, from 2.6K to 2.1K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Haier’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among clothes dryer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.