Brandwave

Electrolux vs Haier:Which is more popular?

In September 2026, Electrolux had more branded searches than Haier among clothes dryer brands in New Zealand. Electrolux had about 2,690 branded searches, while Haier had 2,080. Electrolux made up 9.3% of all clothes dryer brand searches we track, and Haier accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about clothes dryer brands, Haier appeared in four of the five answers and Electrolux in one. Haier was mentioned before Electrolux in every answer that named either.

Among clothes dryer brands in New Zealand in September 2026

Who do people search for more?

Electrolux, about 29% more searches than Haier

Electrolux 2.7K searchesHaier 2.1K searches

Who does AI mention more?

Haier, mentioned in 4 of 5 answers, Electrolux in 1

Haier in 4 of 5Electrolux in 1 of 5

Who does AI recommend more?

Haier, named ahead of Electrolux in 4 of 4 answers

Haier first in 4Electrolux never first

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Top clothes dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Electrolux was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Haier was listed before Electrolux in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Haier2nd
  3. Bosch3rd
  4. LG4th
  5. Samsung5th
  6. Miele6th
  7. Electrolux7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clothes dryer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Electrolux or Haier more popular in search?

This chart shows how often people search Google for Electrolux and Haier by name. Each line represents a brand's share of searches for all seven clothes dryer brands we track, month by month, from searches in New Zealand.

Electrolux and Haier among clothes dryer brands in New Zealand, by month

Share of searches by month for Electrolux, Haier. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleElectroluxHaierBoschSamsungLG
Oct 202568.9%9.9%8.7%8.8%1.5%1.3%0.93%
Nov 202568.7%11.9%8.1%7.6%1.3%1.3%1%
Dec 202568.6%9.5%10.4%7.9%1.1%1.6%0.99%
Jan 202666.8%9.6%10.6%9.3%1.5%1.3%0.93%
Feb 202669.5%10.3%9.1%7.7%1.5%1.1%0.83%
Mar 202672.7%10.1%7.4%6.4%1.4%1.1%0.85%
Apr 202667.6%9.8%9.1%8.8%2.2%1.3%1.2%
May 202670.1%10.7%7.7%7.7%2%0.92%0.86%
Jun 202669.5%9.9%8.7%7.7%2.2%0.91%1.1%
Jul 202673.5%7.7%7.7%7.2%2.1%1%0.87%
Aug 202672.1%8.4%7.7%7.5%1.9%1.4%0.96%
Sep 202669.6%10%9.3%7.2%1.6%1.3%0.97%

How has the Electrolux and Haier comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Electrolux took it in November 2025, Haier took it in May 2026, Electrolux took it in June 2026.
  • Across the 12 months ending September 2026, Electrolux’s share of searches among clothes dryer brands in New Zealand moved from 8.7% to 9.3%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
  • Across the 12 months ending September 2026, Haier’s share of searches among clothes dryer brands in New Zealand moved from 8.8% to 7.2%, and its estimated monthly branded searches moved from 2.6K to 2.1K.

How did search popularity change for New Zealand clothes dryer brands in September 2026?

2 changes

  1. In September 2026, Electrolux gained share of searches among clothes dryer brands in New Zealand, from 7.7% to 9.3%.

  2. Estimated monthly branded searches for Haier in New Zealand fell 21.5% over 12 measured months, from 2.6K to 2.1K in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Electrolux’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electrolux

9 branded search terms

  • electrolux
  • electrolux appliances
  • electrolux ergorapido
  • electrolux induction
  • electrolux powerforce
  • electrolux silent performer
  • electrolux ultrasilencer
  • electrolux washing
  • s bag electrolux

Haier

3 branded search terms

  • haier
  • haier ac
  • haier hwt60fvw2

How the Brand Demand Index is measured

Other head-to-heads among clothes dryer brands

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