Brandwave

How popular isMiele?

In September 2026, people searched for Miele by name about 8,190 times in New Zealand, a 7% decrease from the previous year. These searches made up 10% of all New Zealand clothes dryer brand searches, placing Miele second out of seven brands. When we asked both ChatGPT and Google AI Overviews about clothes dryer brands, Miele appeared in two of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Miele is the second most searched of 7 competitors and the sixth most recommended in AI answers.

  1. Fisher & PaykelShare of searches 69.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MieleShare of searches 10%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. ElectroluxShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. HaierShare of searches 7.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. BoschShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top clothes dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Miele is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Haier2nd
  3. Bosch3rd
  4. LG4th
  5. Samsung5th
  6. Miele6th
  7. Electrolux7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clothes dryer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which clothes dryer brands compete with Miele?

Miele against clothes dryer brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Miele, Electrolux, Haier. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleElectroluxHaierBoschSamsungLG
Oct 202569%9.9%8.7%8.8%1.3%1.3%0.93%
Nov 202568.8%11.9%8.2%7.6%1.1%1.3%1%
Dec 202568.7%9.5%10.5%7.9%0.89%1.6%0.99%
Jan 202667%9.6%10.6%9.3%1.3%1.3%0.93%
Feb 202669.8%10.3%9.1%7.7%1.1%1.1%0.83%
Mar 202672.9%10.1%7.4%6.4%1.1%1.1%0.85%
Apr 202667.8%9.8%9.1%8.9%1.9%1.3%1.2%
May 202670.3%10.8%7.7%7.7%1.7%0.92%0.87%
Jun 202669.6%10%8.7%7.7%2.1%0.91%1.1%
Jul 202673.6%7.7%7.8%7.2%1.9%1%0.87%
Aug 202672.2%8.4%7.7%7.5%1.7%1.4%0.96%
Sep 202669.8%10%9.3%7.2%1.4%1.4%0.97%

  1. 1.Fisher & Paykel

    69.8%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -2.5 points.

  2. 2.Miele

    10%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Electrolux

    9.3%

    Held 3rd. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.6 points.

  4. 4.Haier

    7.2%

    Held 4th. 2.1K estimated branded searches, -19.7% vs prior month. Share -0.3 points.

  5. 5.Bosch

    1.4%

    Held 5th. 390 estimated branded searches, -33.9% vs prior month. Share -0.4 points.

  6. 6.Samsung

    1.4%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  7. 7.LG

    0.97%

    Held 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

Compare popularity between Miele and its closest rivals

Every comparison with Miele

30 comparisons

How has branded search demand for Miele changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele in New Zealand fell from 8.8K to 8.2K.
  • Across the 12 months ending September 2026, Miele’s share of searches among clothes dryer brands in New Zealand peaked at 11.9% in November 2025 and was lowest at 7.7% in July 2026.

How did search popularity change for New Zealand clothes dryer brands in September 2026?

5 changes

  1. In September 2026, Electrolux gained share of searches among clothes dryer brands in New Zealand, from 7.7% to 9.3%.

  2. In September 2026, Miele gained share of searches among clothes dryer brands in New Zealand, from 8.4% to 10%.

  3. In September 2026, Fisher & Paykel lost share of searches among clothes dryer brands in New Zealand, from 72.2% to 69.8%.

  4. Bosch’s share of searches among clothes dryer brands in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.4% in September 2026.

  5. Estimated monthly branded searches for Haier in New Zealand fell 21.5% over 12 measured months, from 2.6K to 2.1K in September 2026.

How are Miele’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • miele
  • miele appliances
  • miele cooktop
  • miele dishdrawer
  • miele dishwasher
  • miele dryer
  • miele freestanding oven
  • miele fridge
  • miele induction
  • miele induction cooktop
  • miele induction oven
  • miele integrated dishwasher
  • miele microwave oven
  • miele outlet
  • miele oven
  • miele rangehood
  • miele robot vacuum
  • miele stick vacuum
  • miele vacuum
  • miele wall oven

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Miele compete?

Miele is ranked in 24 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands4th of 96.9%Show ranking
Home appliance brands7th of 116%Show ranking
Handheld vacuum brands5th of 75.5%Show ranking
Cordless vacuum brands4th of 85.6%Show ranking
Coffee maker brands5th of 95.7%Show ranking
Induction cooktop brands7th of 80.66%Show ranking
Freestanding oven brands4th of 86.9%Show ranking
Stick vacuum brands3rd of 87.2%Show ranking
Oven and cooktop brands3rd of 78.5%Show ranking
Pet vacuum brands3rd of 46.7%Show ranking
Bagless canister vacuum brands3rd of 48%Show ranking
Gas cooktop brands3rd of 98.6%Show ranking
Double wall oven brands3rd of 88.8%Show ranking
Induction range brands3rd of 58.9%Show ranking
Clothes dryer brands2nd of 710%Shown above
Induction oven brands4th of 71.4%Show ranking
Front load washer brands2nd of 610.2%Show ranking
Induction stove brands6th of 60.75%Show ranking
Dishwasher brands2nd of 711%Show ranking
Integrated dishwasher brands4th of 73.4%Show ranking
Washer and dryer brands3rd of 59.3%Show ranking
Slimline dishwasher brands2nd of 611.6%Show ranking
Induction hob brands2nd of 412.1%Show ranking
Condenser tumble dryer brands2nd of 512.2%Show ranking
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