Brandwave

How popular isMiele?

In September 2026, people searched for Miele by name about 8,190 times in New Zealand, a 7% decrease from the previous year. These searches made up 1.4% of all New Zealand induction oven brand searches, placing Miele fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about induction oven brands, Miele appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Miele is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. Fisher & PaykelShare of searches 70.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. KitchenAidShare of searches 22.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BoschShare of searches 2.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. MieleShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. SamsungShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top induction oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Miele is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. AEG4th
  5. KitchenAid–
  6. Samsung–
  7. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AEG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which induction oven brands compete with Miele?

Miele against induction oven brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, KitchenAid, Bosch, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidBoschMieleSamsungLGAEG
Oct 202570.7%22.6%2.5%1.3%1.3%0.96%0.72%
Nov 202564.6%29.9%1.9%1%1.3%0.94%0.37%
Dec 202559.8%34.8%1.7%0.95%1.4%0.86%0.42%
Jan 202667.7%26.5%2%1.1%1.3%0.94%0.47%
Feb 202671.9%22.5%2.1%1.1%1.1%0.86%0.39%
Mar 202674.3%19%3%1.2%1.2%0.87%0.42%
Apr 202670.4%21.7%3.4%1.3%1.3%1.3%0.58%
May 202673.9%19.6%3%1.2%0.97%0.91%0.42%
Jun 202674.5%19.1%2.7%1.2%0.98%1.1%0.52%
Jul 202676.3%17.6%2.7%0.88%1.1%0.91%0.47%
Aug 202674.8%19.3%2.2%0.96%1.4%0.99%0.42%
Sep 202670.4%22.8%2.5%1.4%1.4%0.98%0.59%

  1. 1.Fisher & Paykel

    70.4%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4.4 points.

  2. 2.KitchenAid

    22.8%

    Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +3.6 points.

  3. 3.Bosch

    2.5%

    Held 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Miele

    1.4%

    Moved from 6th to 4th. 390 estimated branded searches, +21.9% vs prior month. Share +0.4 points.

  5. 5.Samsung

    1.4%

    Moved from 4th to 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  6. 6.LG

    0.98%

    Moved from 5th to 6th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

  7. 7.AEG

    0.59%

    Held 7th. 170 estimated branded searches, +21.4% vs prior month. Share +0.2 points.

Compare popularity between Miele and its closest rivals

Every comparison with Miele

30 comparisons

How has branded search demand for Miele changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele in New Zealand fell from 8.8K to 8.2K.
  • Across the 12 months ending September 2026, Miele’s share of searches among induction oven brands in New Zealand held steady, from 1.3% to 1.4%.

How did search popularity change for New Zealand induction oven brands in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among induction oven brands in New Zealand, from 19.3% to 22.8%.

  2. In September 2026, Fisher & Paykel lost share of searches among induction oven brands in New Zealand, from 74.8% to 70.4%.

  3. In September 2026, Miele rose from 6th to 4th among induction oven brands in New Zealand.

  4. In September 2026, LG fell from 5th to 6th among induction oven brands in New Zealand.

  5. In September 2026, Samsung fell from 4th to 5th among induction oven brands in New Zealand.

  6. Estimated monthly branded searches for AEG in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are Miele’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • miele
  • miele appliances
  • miele cooktop
  • miele dishdrawer
  • miele dishwasher
  • miele dryer
  • miele freestanding oven
  • miele fridge
  • miele induction
  • miele induction cooktop
  • miele induction oven
  • miele integrated dishwasher
  • miele microwave oven
  • miele outlet
  • miele oven
  • miele rangehood
  • miele robot vacuum
  • miele stick vacuum
  • miele vacuum
  • miele wall oven

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Miele compete?

Miele is ranked in 24 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands4th of 96.9%Show ranking
Home appliance brands7th of 116%Show ranking
Handheld vacuum brands5th of 75.5%Show ranking
Cordless vacuum brands4th of 85.6%Show ranking
Coffee maker brands5th of 95.7%Show ranking
Induction cooktop brands7th of 80.66%Show ranking
Freestanding oven brands4th of 86.9%Show ranking
Stick vacuum brands3rd of 87.2%Show ranking
Oven and cooktop brands3rd of 78.5%Show ranking
Pet vacuum brands3rd of 46.7%Show ranking
Bagless canister vacuum brands3rd of 48%Show ranking
Gas cooktop brands3rd of 98.6%Show ranking
Double wall oven brands3rd of 88.8%Show ranking
Induction range brands3rd of 58.9%Show ranking
Clothes dryer brands2nd of 710%Show ranking
Induction oven brands4th of 71.4%Shown above
Front load washer brands2nd of 610.2%Show ranking
Induction stove brands6th of 60.75%Show ranking
Dishwasher brands2nd of 711%Show ranking
Integrated dishwasher brands4th of 73.4%Show ranking
Washer and dryer brands3rd of 59.3%Show ranking
Slimline dishwasher brands2nd of 611.6%Show ranking
Induction hob brands2nd of 412.1%Show ranking
Condenser tumble dryer brands2nd of 512.2%Show ranking
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