KitchenAid vs Miele:Which is more popular?
In September 2026, KitchenAid had more branded searches than Miele among induction oven brands in New Zealand. KitchenAid had about 6,530 branded searches, while Miele had 390. KitchenAid made up 22.8% of all induction oven brand searches we track, and Miele accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about induction oven brands, Miele appeared in three of the five answers and KitchenAid in none.
Who do people search for more?
KitchenAid, about 17 searches for every 1 for Miele
Who does AI mention more?
Miele, mentioned in 3 of 5 answers, KitchenAid in 0
Who does AI recommend more?
Miele, the only one of the two named
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Top induction oven brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KitchenAid did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
Fisher & Paykel2nd- Miele3rd
- AEG4th
- KitchenAid–
Samsung–
LG–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AEG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about induction oven brands
5 answers
Asked ChatGPT
“Which induction oven brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best induction oven brands in New Zealand?”
Asked ChatGPT
“What's the best induction oven brand in New Zealand for family meals?”
Searched Google, AI Overview
“induction oven nz”
Searched Google, AI Overview
“electric oven nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is KitchenAid or Miele more popular in search?
This chart shows how often people search Google for KitchenAid and Miele by name. Each line represents a brand's share of searches for all seven induction oven brands we track, month by month, from searches in New Zealand.
Share of searches by month for KitchenAid, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | KitchenAid | Bosch | Miele | Samsung | LG | AEG |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.7% | 22.6% | 2.5% | 1.3% | 1.3% | 0.96% | 0.72% |
| Nov 2025 | 64.6% | 29.9% | 1.9% | 1% | 1.3% | 0.94% | 0.37% |
| Dec 2025 | 59.8% | 34.8% | 1.7% | 0.95% | 1.4% | 0.86% | 0.42% |
| Jan 2026 | 67.7% | 26.5% | 2% | 1.1% | 1.3% | 0.94% | 0.47% |
| Feb 2026 | 71.9% | 22.5% | 2.1% | 1.1% | 1.1% | 0.86% | 0.39% |
| Mar 2026 | 74.3% | 19% | 3% | 1.2% | 1.2% | 0.87% | 0.42% |
| Apr 2026 | 70.4% | 21.7% | 3.4% | 1.3% | 1.3% | 1.3% | 0.58% |
| May 2026 | 73.9% | 19.6% | 3% | 1.2% | 0.97% | 0.91% | 0.42% |
| Jun 2026 | 74.5% | 19.1% | 2.7% | 1.2% | 0.98% | 1.1% | 0.52% |
| Jul 2026 | 76.3% | 17.6% | 2.7% | 0.88% | 1.1% | 0.91% | 0.47% |
| Aug 2026 | 74.8% | 19.3% | 2.2% | 0.96% | 1.4% | 0.99% | 0.42% |
| Sep 2026 | 70.4% | 22.8% | 2.5% | 1.4% | 1.4% | 0.98% | 0.59% |
How has the KitchenAid and Miele comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among induction oven brands in New Zealand moved from 22.6% to 22.8%, and its estimated monthly branded searches moved from 6.6K to 6.5K.
- Across the 12 months ending September 2026, Miele’s share of searches among induction oven brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand induction oven brands in September 2026?
2 changes
In September 2026, KitchenAid gained share of searches among induction oven brands in New Zealand, from 19.3% to 22.8%.
In September 2026, Miele rose from 6th to 4th among induction oven brands in New Zealand.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using KitchenAid’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
7 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid attachments
- kitchenaid bowls
- kitchenaid foodprosessor
- kitchenaid mincer
- kitchenaid sausage grinder
Miele
1 branded search term
- miele oven
Other head-to-heads among induction oven brands
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