Brandwave

Bosch vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Bosch among induction oven brands in New Zealand. KitchenAid had about 6,530 branded searches, while Bosch had 720. KitchenAid made up 22.8% of all induction oven brand searches we track, and Bosch accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about induction oven brands, Bosch appeared in all five answers and KitchenAid in none.

Among induction oven brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 9 searches for every 1 for Bosch

KitchenAid 6.5K searchesBosch 720 searches

Who does AI mention more?

Bosch, mentioned in every answer we collected

Bosch in 5 of 5KitchenAid in 0 of 5

Who does AI recommend more?

Bosch, the only one of the two named

Bosch first in 5KitchenAid never named

Follow Bosch vs KitchenAid and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top induction oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch appeared in all five answers. KitchenAid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. AEG4th
  5. KitchenAid–
  6. Samsung–
  7. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AEG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or KitchenAid more popular in search?

This chart shows how often people search Google for Bosch and KitchenAid by name. Each line represents a brand's share of searches for all seven induction oven brands we track, month by month, from searches in New Zealand.

Bosch and KitchenAid among induction oven brands in New Zealand, by month

Share of searches by month for KitchenAid, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidBoschMieleSamsungLGAEG
Oct 202570.7%22.6%2.5%1.3%1.3%0.96%0.72%
Nov 202564.6%29.9%1.9%1%1.3%0.94%0.37%
Dec 202559.8%34.8%1.7%0.95%1.4%0.86%0.42%
Jan 202667.7%26.5%2%1.1%1.3%0.94%0.47%
Feb 202671.9%22.5%2.1%1.1%1.1%0.86%0.39%
Mar 202674.3%19%3%1.2%1.2%0.87%0.42%
Apr 202670.4%21.7%3.4%1.3%1.3%1.3%0.58%
May 202673.9%19.6%3%1.2%0.97%0.91%0.42%
Jun 202674.5%19.1%2.7%1.2%0.98%1.1%0.52%
Jul 202676.3%17.6%2.7%0.88%1.1%0.91%0.47%
Aug 202674.8%19.3%2.2%0.96%1.4%0.99%0.42%
Sep 202670.4%22.8%2.5%1.4%1.4%0.98%0.59%

How has the Bosch and KitchenAid comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand induction oven brands in September 2026?

1 change

  1. In September 2026, KitchenAid gained share of searches among induction oven brands in New Zealand, from 19.3% to 22.8%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Bosch’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch induction oven

KitchenAid

7 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid sausage grinder

How the Brand Demand Index is measured

Other head-to-heads among induction oven brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free