Brandwave

How popular isMiele?

In September 2026, people searched for Miele by name about 8,190 times in New Zealand, a 7% decrease from the previous year. These searches made up 8% of all New Zealand bagless canister vacuum brand searches, placing Miele third out of four brands. When we asked both ChatGPT and Google AI Overviews about bagless canister vacuum brands, Miele appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

Miele is the third most searched of 4 competitors and the most recommended in AI answers.

  1. DysonShare of searches 79.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. BISSELLShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. MieleShare of searches 8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. SharkShare of searches 0.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top bagless canister vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele appeared in all five answers. Miele is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miele1st
  2. BISSELL2nd
  3. Dyson3rd
  4. Shark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miele5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BISSELL4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dyson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bagless canister vacuum brands

5 answers

  • Asked ChatGPT

    “Which bagless canister vacuum brand should I buy in New Zealand?”

    1. 1Miele
    2. 2Dyson
    3. 3BISSELL

  • Asked ChatGPT

    “What are the best bagless canister vacuum brands in New Zealand?”

    1. 1Miele
    2. 2Dyson

  • Asked ChatGPT

    “What's the best bagless canister vacuum brand in New Zealand for hard floors?”

    1. 1Miele
    2. 2Dyson
    3. 3BISSELL

  • Searched Google, AI Overview

    “best bagless canister vacuum”

    1. 1Miele
    2. 2BISSELL

  • Searched Google, AI Overview

    “bagless vacuum nz”

    1. 1BISSELL
    2. 2Miele

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bagless canister vacuum brands compete with Miele?

Miele against bagless canister vacuum brands in New Zealand, by month

Share of searches by month for Dyson, BISSELL, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBISSELLMieleShark
Oct 202578%12.8%9%0.22%
Nov 202583%9.1%7.8%0.13%
Dec 202584%9.7%6.1%0.2%
Jan 202676%14.2%9.5%0.31%
Feb 202674.6%13.3%11.7%0.37%
Mar 202675%12.5%12.1%0.4%
Apr 202675.9%12.9%10.8%0.41%
May 202674.8%12.6%11.9%0.69%
Jun 202675.2%12.9%11.4%0.57%
Jul 202676.9%13.9%8.8%0.53%
Aug 202676%14.8%8.8%0.44%
Sep 202679.3%12.2%8%0.6%

  1. 1.Dyson

    79.3%

    Held 1st. 27.8K estimated branded searches, +14.9% vs prior month. Share +3.3 points.

  2. 2.BISSELL

    12.2%

    Held 2nd. 4.3K estimated branded searches, -9.6% vs prior month. Share -2.6 points.

  3. 3.Miele

    8%

    Held 3rd. 2.8K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Shark

    0.6%

    Held 4th. 210 estimated branded searches, +50% vs prior month. Share +0.2 points.

Compare popularity between Miele and its closest rivals

Every comparison with Miele

30 comparisons

How has branded search demand for Miele changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele in New Zealand fell from 8.8K to 8.2K.
  • Across the 12 months ending September 2026, Miele’s share of searches among bagless canister vacuum brands in New Zealand decreased from 9% to 8%.
  • Across the 12 months ending September 2026, Miele’s share of searches among bagless canister vacuum brands in New Zealand peaked at 12.1% in March 2026 and was lowest at 6.1% in December 2025.

How did search popularity change for New Zealand bagless canister vacuum brands in September 2026?

4 changes

  1. In September 2026, Dyson gained share of searches among bagless canister vacuum brands in New Zealand, from 76% to 79.3%.

  2. In September 2026, BISSELL lost share of searches among bagless canister vacuum brands in New Zealand, from 14.8% to 12.2%.

  3. In September 2026, Miele lost share of searches among bagless canister vacuum brands in New Zealand, from 8.8% to 8%.

  4. Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.

How are Miele’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • miele
  • miele appliances
  • miele cooktop
  • miele dishdrawer
  • miele dishwasher
  • miele dryer
  • miele freestanding oven
  • miele fridge
  • miele induction
  • miele induction cooktop
  • miele induction oven
  • miele integrated dishwasher
  • miele microwave oven
  • miele outlet
  • miele oven
  • miele rangehood
  • miele robot vacuum
  • miele stick vacuum
  • miele vacuum
  • miele wall oven

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Miele compete?

Miele is ranked in 24 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands4th of 96.9%Show ranking
Home appliance brands7th of 116%Show ranking
Handheld vacuum brands5th of 75.5%Show ranking
Cordless vacuum brands4th of 85.6%Show ranking
Coffee maker brands5th of 95.7%Show ranking
Induction cooktop brands7th of 80.66%Show ranking
Freestanding oven brands4th of 86.9%Show ranking
Stick vacuum brands3rd of 87.2%Show ranking
Oven and cooktop brands3rd of 78.5%Show ranking
Pet vacuum brands3rd of 46.7%Show ranking
Bagless canister vacuum brands3rd of 48%Shown above
Gas cooktop brands3rd of 98.6%Show ranking
Double wall oven brands3rd of 88.8%Show ranking
Induction range brands3rd of 58.9%Show ranking
Clothes dryer brands2nd of 710%Show ranking
Induction oven brands4th of 71.4%Show ranking
Front load washer brands2nd of 610.2%Show ranking
Induction stove brands6th of 60.75%Show ranking
Dishwasher brands2nd of 711%Show ranking
Integrated dishwasher brands4th of 73.4%Show ranking
Washer and dryer brands3rd of 59.3%Show ranking
Slimline dishwasher brands2nd of 611.6%Show ranking
Induction hob brands2nd of 412.1%Show ranking
Condenser tumble dryer brands2nd of 512.2%Show ranking
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