Brandwave

KitchenAid vs Miele:Which is more popular?

In September 2026, KitchenAid had more branded searches than Miele among induction cooktop brands in New Zealand. KitchenAid had about 6,530 branded searches, while Miele had 280. KitchenAid made up 15.4% of all induction cooktop brand searches we track, and Miele accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about induction cooktop brands, Miele appeared in all three answers and KitchenAid in none.

Among induction cooktop brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 23 searches for every 1 for Miele

KitchenAid 6.5K searchesMiele 280 searches

Who does AI mention more?

Miele, mentioned in every answer we collected

Miele in 3 of 3KitchenAid in 0 of 3

Who does AI recommend more?

Miele, the only one of the two named

Miele first in 3KitchenAid never named

Follow KitchenAid vs Miele and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top induction cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Miele appeared in all three answers. KitchenAid did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. AEG4th
  5. Electrolux5th
  6. Breville–
  7. KitchenAid–
  8. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel3 of 3Named in 3 of 3 ChatGPT answers
  • Bosch3 of 3Named in 3 of 3 ChatGPT answers
  • Miele3 of 3Named in 3 of 3 ChatGPT answers
  • AEG2 of 3Named in 2 of 3 ChatGPT answers
  • Electrolux1 of 3Named in 1 of 3 ChatGPT answers
  • Breville0 of 3Named in 0 of 3 ChatGPT answers
  • KitchenAid0 of 3Named in 0 of 3 ChatGPT answers
  • LG0 of 3Named in 0 of 3 ChatGPT answers

See every answer about induction cooktop brands

3 answers

  • Asked ChatGPT

    “Which induction cooktop brand should I buy in New Zealand?”

    1. 1Bosch
    2. 2AEG
    3. 3Fisher & Paykel
    4. 4Miele

  • Asked ChatGPT

    “What are the best induction cooktop brands in New Zealand?”

    1. 1Miele
    2. 2Bosch
    3. 3Fisher & Paykel
    4. 4AEG
    5. 5Electrolux

  • Asked ChatGPT

    “What's the best induction cooktop brand in New Zealand for everyday cooking?”

    1. 1Bosch
    2. 2Fisher & Paykel
    3. 3Miele

  • Searched Google, AI Overview

    “induction cooktop nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “small induction cooktop”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KitchenAid or Miele more popular in search?

This chart shows how often people search Google for KitchenAid and Miele by name. Each line represents a brand's share of searches for all eight induction cooktop brands we track, month by month, from searches in New Zealand.

KitchenAid and Miele among induction cooktop brands in New Zealand, by month

Share of searches by month for KitchenAid, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelBrevilleKitchenAidElectroluxBoschLGMieleAEG
Oct 202549.7%25.2%15.9%6.3%1.1%0.67%0.89%0.22%
Nov 202546.2%24.7%21.4%5.5%0.89%0.67%0.56%0.13%
Dec 202541.1%26.8%23.9%6.3%0.75%0.59%0.57%0.14%
Jan 202646.7%25.2%18.2%7.4%1%0.65%0.65%0.25%
Feb 202652.4%21.6%16.4%6.8%1.1%0.62%0.78%0.18%
Mar 202655.8%21.7%14.3%5.7%0.88%0.65%0.83%0.16%
Apr 202648%27.7%14.8%6.5%1.1%0.86%0.86%0.26%
May 202652%25.9%13.8%5.7%1%0.64%0.75%0.19%
Jun 202652.8%24.4%13.5%6.6%0.99%0.8%0.76%0.15%
Jul 202654.4%24.9%12.5%5.7%0.9%0.65%0.68%0.18%
Aug 202652.4%26.1%13.5%5.6%0.93%0.7%0.63%0.19%
Sep 202647.4%28.4%15.4%6.3%1.1%0.66%0.66%0.16%

How has the KitchenAid and Miele comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand induction cooktop brands in September 2026?

2 changes

  1. In September 2026, KitchenAid gained share of searches among induction cooktop brands in New Zealand, from 13.5% to 15.4%.

  2. Estimated monthly branded searches for Miele in New Zealand fell 24.3% over 12 measured months, from 370 to 280 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using KitchenAid’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

7 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid sausage grinder

Miele

3 branded search terms

  • miele cooktop
  • miele induction
  • miele induction cooktop

How the Brand Demand Index is measured

Other head-to-heads among induction cooktop brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free