Brandwave

How popular isMiele?

In September 2026, people searched for Miele by name about 8,190 times in New Zealand, a 7% decrease from the previous year. These searches made up 8.9% of all New Zealand induction range brand searches, placing Miele third out of five brands. When we asked both ChatGPT and Google AI Overviews about induction range brands, Miele did not appear in any of the answers.

Search and AI answers in September 2026

Miele is the third most searched of 5 competitors and not listed in any AI answer.

  1. Fisher & PaykelShare of searches 64.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. KitchenAidShare of searches 20.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. MieleShare of searches 8.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. BoschShare of searches 4.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. LGShare of searches 0.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top induction range brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Miele did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. KitchenAid–
  4. Miele–
  5. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel3 of 3Named in 3 of 3 ChatGPT answers
  • Bosch3 of 3Named in 3 of 3 ChatGPT answers
  • KitchenAid0 of 3Named in 0 of 3 ChatGPT answers
  • Miele0 of 3Named in 0 of 3 ChatGPT answers
  • LG0 of 3Named in 0 of 3 ChatGPT answers

See every answer about induction range brands

3 answers

  • Asked ChatGPT

    “Which induction range brand should I buy in New Zealand?”

    1. 1Bosch
    2. 2Fisher & Paykel

  • Asked ChatGPT

    “What are the best induction range brands in New Zealand?”

    1. 1Bosch
    2. 2Fisher & Paykel

  • Asked ChatGPT

    “What's the best induction range brand in New Zealand for family cooking?”

    1. 1Bosch
    2. 2Fisher & Paykel

  • Searched Google, AI Overview

    “induction stove nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “range cooker nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which induction range brands compete with Miele?

Miele against induction range brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, KitchenAid, Miele, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleBoschLG
Oct 202564.9%20.7%9%4.5%0.88%
Nov 202558.7%27.1%9.9%3.4%0.85%
Dec 202555.9%32.5%7.5%3.3%0.8%
Jan 202662.4%24.4%8.6%3.7%0.87%
Feb 202665.6%20.5%9.4%3.8%0.78%
Mar 202667.5%17.3%9%5.5%0.79%
Apr 202664%19.7%8.9%6.2%1.1%
May 202666.3%17.6%9.9%5.4%0.82%
Jun 202667.5%17.3%9.3%4.9%1%
Jul 202670.7%16.3%7.1%5.1%0.84%
Aug 202669.4%17.9%7.8%4%0.92%
Sep 202664.6%20.9%8.9%4.6%0.9%

  1. 1.Fisher & Paykel

    64.6%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4.8 points.

  2. 2.KitchenAid

    20.9%

    Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +3.1 points.

  3. 3.Miele

    8.9%

    Held 3rd. 2.8K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Bosch

    4.6%

    Held 4th. 1.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.LG

    0.9%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

Compare popularity between Miele and its closest rivals

Every comparison with Miele

30 comparisons

How has branded search demand for Miele changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele in New Zealand fell from 8.8K to 8.2K.
  • Across the 12 months ending September 2026, Miele’s share of searches among induction range brands in New Zealand peaked at 9.9% in November 2025 and was lowest at 7.1% in July 2026.

How did search popularity change for New Zealand induction range brands in September 2026?

4 changes

  1. In September 2026, KitchenAid gained share of searches among induction range brands in New Zealand, from 17.9% to 20.9%.

  2. In September 2026, Miele gained share of searches among induction range brands in New Zealand, from 7.8% to 8.9%.

  3. In September 2026, Bosch gained share of searches among induction range brands in New Zealand, from 4% to 4.6%.

  4. In September 2026, Fisher & Paykel lost share of searches among induction range brands in New Zealand, from 69.4% to 64.6%.

How are Miele’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • miele
  • miele appliances
  • miele cooktop
  • miele dishdrawer
  • miele dishwasher
  • miele dryer
  • miele freestanding oven
  • miele fridge
  • miele induction
  • miele induction cooktop
  • miele induction oven
  • miele integrated dishwasher
  • miele microwave oven
  • miele outlet
  • miele oven
  • miele rangehood
  • miele robot vacuum
  • miele stick vacuum
  • miele vacuum
  • miele wall oven

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Miele compete?

Miele is ranked in 24 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands4th of 96.9%Show ranking
Home appliance brands7th of 116%Show ranking
Handheld vacuum brands5th of 75.5%Show ranking
Cordless vacuum brands4th of 85.6%Show ranking
Coffee maker brands5th of 95.7%Show ranking
Induction cooktop brands7th of 80.66%Show ranking
Freestanding oven brands4th of 86.9%Show ranking
Stick vacuum brands3rd of 87.2%Show ranking
Oven and cooktop brands3rd of 78.5%Show ranking
Pet vacuum brands3rd of 46.7%Show ranking
Bagless canister vacuum brands3rd of 48%Show ranking
Gas cooktop brands3rd of 98.6%Show ranking
Double wall oven brands3rd of 88.8%Show ranking
Induction range brands3rd of 58.9%Shown above
Clothes dryer brands2nd of 710%Show ranking
Induction oven brands4th of 71.4%Show ranking
Front load washer brands2nd of 610.2%Show ranking
Induction stove brands6th of 60.75%Show ranking
Dishwasher brands2nd of 711%Show ranking
Integrated dishwasher brands4th of 73.4%Show ranking
Washer and dryer brands3rd of 59.3%Show ranking
Slimline dishwasher brands2nd of 611.6%Show ranking
Induction hob brands2nd of 412.1%Show ranking
Condenser tumble dryer brands2nd of 512.2%Show ranking
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