Brandwave

How popular isKitchenAid?

In September 2026, people searched for KitchenAid by name about 11,200 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 20.9% of all New Zealand induction range brand searches, placing KitchenAid second out of five brands. When we asked both ChatGPT and Google AI Overviews about induction range brands, KitchenAid did not appear in any of the answers.

Search and AI answers in September 2026

KitchenAid is the second most searched of 5 competitors and not listed in any AI answer.

  1. Fisher & PaykelShare of searches 64.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. KitchenAidShare of searches 20.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. MieleShare of searches 8.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. BoschShare of searches 4.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. LGShare of searches 0.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
KitchenAid website (opens in a new tab)

Follow KitchenAid and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top induction range brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, KitchenAid did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. KitchenAid–
  4. Miele–
  5. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel3 of 3Named in 3 of 3 ChatGPT answers
  • Bosch3 of 3Named in 3 of 3 ChatGPT answers
  • KitchenAid0 of 3Named in 0 of 3 ChatGPT answers
  • Miele0 of 3Named in 0 of 3 ChatGPT answers
  • LG0 of 3Named in 0 of 3 ChatGPT answers

See every answer about induction range brands

3 answers

  • Asked ChatGPT

    “Which induction range brand should I buy in New Zealand?”

    1. 1Bosch
    2. 2Fisher & Paykel

  • Asked ChatGPT

    “What are the best induction range brands in New Zealand?”

    1. 1Bosch
    2. 2Fisher & Paykel

  • Asked ChatGPT

    “What's the best induction range brand in New Zealand for family cooking?”

    1. 1Bosch
    2. 2Fisher & Paykel

  • Searched Google, AI Overview

    “induction stove nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “range cooker nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which induction range brands compete with KitchenAid?

KitchenAid against induction range brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, KitchenAid, Miele, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleBoschLG
Oct 202564.9%20.7%9%4.5%0.88%
Nov 202558.7%27.1%9.9%3.4%0.85%
Dec 202555.9%32.5%7.5%3.3%0.8%
Jan 202662.4%24.4%8.6%3.7%0.87%
Feb 202665.6%20.5%9.4%3.8%0.78%
Mar 202667.5%17.3%9%5.5%0.79%
Apr 202664%19.7%8.9%6.2%1.1%
May 202666.3%17.6%9.9%5.4%0.82%
Jun 202667.5%17.3%9.3%4.9%1%
Jul 202670.7%16.3%7.1%5.1%0.84%
Aug 202669.4%17.9%7.8%4%0.92%
Sep 202664.6%20.9%8.9%4.6%0.9%

  1. 1.Fisher & Paykel

    64.6%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4.8 points.

  2. 2.KitchenAid

    20.9%

    Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +3.1 points.

  3. 3.Miele

    8.9%

    Held 3rd. 2.8K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Bosch

    4.6%

    Held 4th. 1.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.LG

    0.9%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

Compare popularity between KitchenAid and its closest rivals

Every comparison with KitchenAid

48 comparisons

How has branded search demand for KitchenAid changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid in New Zealand fell from 11.9K to 11.2K.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among induction range brands in New Zealand peaked at 32.5% in December 2025 and was lowest at 16.3% in July 2026.

How did search popularity change for New Zealand induction range brands in September 2026?

4 changes

  1. In September 2026, KitchenAid gained share of searches among induction range brands in New Zealand, from 17.9% to 20.9%.

  2. In September 2026, Miele gained share of searches among induction range brands in New Zealand, from 7.8% to 8.9%.

  3. In September 2026, Bosch gained share of searches among induction range brands in New Zealand, from 4% to 4.6%.

  4. In September 2026, Fisher & Paykel lost share of searches among induction range brands in New Zealand, from 69.4% to 64.6%.

How are KitchenAid’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kitchenaid
  • kitchenaid air fryer
  • kitchenaid artisan
  • kitchenaid artisan mixer
  • kitchenaid attachments
  • kitchenaid blender
  • kitchenaid bowls
  • kitchenaid food mixer
  • kitchenaid foodprosessor
  • kitchenaid hand mixer
  • kitchenaid kettle
  • kitchenaid mincer
  • kitchenaid mixer
  • kitchenaid mixer attachments
  • kitchenaid pasta attachment
  • kitchenaid sausage grinder
  • kitchenaid stand mixer
  • kitchenaid toaster

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KitchenAid compete?

KitchenAid is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands4th of 1011.3%Show ranking
Induction cooktop brands3rd of 815.4%Show ranking
Convection oven brands3rd of 616%Show ranking
Stand mixer brands3rd of 619.7%Show ranking
Undercounter fridge brands2nd of 619.6%Show ranking
Gas cooktop brands2nd of 919.3%Show ranking
Blender brands3rd of 619.6%Show ranking
Double wall oven brands2nd of 819.7%Show ranking
Induction range brands2nd of 520.9%Shown above
Hand mixer brands3rd of 522.7%Show ranking
Toaster oven brands2nd of 522.4%Show ranking
Induction oven brands2nd of 722.8%Show ranking
Induction stove brands2nd of 623.3%Show ranking
Counter depth refrigerator brands2nd of 523.9%Show ranking
Pasta maker brands2nd of 628.6%Show ranking
Hand blender brands2nd of 629.5%Show ranking
Stick blender brands2nd of 730.1%Show ranking
Kitchen scale brands2nd of 633.9%Show ranking
Measuring spoons brands2nd of 537%Show ranking
Bakeware brands2nd of 939.6%Show ranking
Measuring cups brands2nd of 542.2%Show ranking
Can opener brands1st of 360.2%Show ranking
Knife set brands1st of 761.5%Show ranking
Freestanding gas range brands1st of 666.2%Show ranking
Gas grill brands1st of 766.3%Show ranking
Cutlery brands1st of 769.7%Show ranking
Portable dishwasher brands1st of 475.3%Show ranking
Salad spinner brands1st of 588.4%Show ranking
Lemon juicer brands1st of 389.6%Show ranking
Creator with pink hair and a pink jacket

Is KitchenAid your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free