Toaster oven brands in New Zealand:Which are most popular?
In September 2026, Breville was the most searched toaster oven brand in New Zealand, accounting for 46.4% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Russell Hobbs was mentioned most often, in four of the five answers. Breville was recommended most often, coming first in all three responses that gave a list.
BrevilleShare of searches 46.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
KitchenAidShare of searches 22.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
De'LonghiShare of searches 21.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Russell HobbsShare of searches 5.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
NinjaShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top toaster oven brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Russell Hobbs was mentioned most often, in four of the five answers. Breville was recommended most often, coming first in all three answers that gave a list. Russell Hobbs was second, and Ninja was third. KitchenAid, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Russell Hobbs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ninja2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- De'Longhi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about toaster oven brands
5 answers
Asked ChatGPT
“Which toaster oven brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best toaster oven brands in New Zealand?”
Asked ChatGPT
“What's the best toaster oven brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“toaster oven nz”
Searched Google, AI Overview
“best countertop oven”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which toaster oven brands do people search for most?
This chart shows how often people search Google for each toaster oven brand by name. Each line represents a brand's share of searches for all five toaster oven brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, KitchenAid, De'Longhi, Russell Hobbs, Ninja. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | KitchenAid | De'Longhi | Russell Hobbs | Ninja |
|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 25.8% | 18.7% | 5.2% | 3.6% |
| Nov 2025 | 42.6% | 33.2% | 15.4% | 4.5% | 4.3% |
| Dec 2025 | 41.5% | 33.5% | 16.4% | 4.3% | 4.2% |
| Jan 2026 | 43.9% | 28.4% | 18.5% | 4.7% | 4.6% |
| Feb 2026 | 43.5% | 28.3% | 19.2% | 4.9% | 4.2% |
| Mar 2026 | 45.3% | 26.4% | 20.1% | 4.8% | 3.3% |
| Apr 2026 | 46.8% | 22.5% | 21.8% | 4.8% | 4% |
| May 2026 | 48.3% | 21% | 22.3% | 4.7% | 3.7% |
| Jun 2026 | 48.1% | 21.1% | 22.1% | 4.9% | 3.8% |
| Jul 2026 | 47.7% | 20.5% | 22.5% | 5.3% | 4% |
| Aug 2026 | 46.3% | 20.9% | 23.7% | 5.4% | 3.7% |
| Sep 2026 | 46.4% | 22.4% | 21.1% | 5.7% | 4.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 13.5K | -4.9% | 0 points | |
| 2, moved from 3rd to 2nd | 22.4% | 6.5K | +2.2% | +1.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 21.1% | 6.2K | -15.3% | -2.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.7% | 1.6K | +0.61% | +0.3 points | |
| 5, held 5th | 4.4% | 1.3K | +11.4% | +0.6 points |
1.
Breville46.4%
Held 1st. 13.5K estimated branded searches, -4.9% vs prior month. Share 0 points.
22.4%
Moved from 3rd to 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +1.6 points.
21.1%
Moved from 2nd to 3rd. 6.2K estimated branded searches, -15.3% vs prior month. Share -2.6 points.
5.7%
Held 4th. 1.6K estimated branded searches, +0.61% vs prior month. Share +0.3 points.
5.
Ninja4.4%
Held 5th. 1.3K estimated branded searches, +11.4% vs prior month. Share +0.6 points.
Which brand is most popular in search among toaster oven brands in New Zealand?
5 brands
In September 2026, Breville was the most searched among toaster oven brands in New Zealand, with an estimated 13.5K branded searches, 46.4% of all searches for the five we track. KitchenAid is in 2nd place, 23.9 percentage points behind at 22.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Breville | 46.6% → 46.4% | 48.3%May 2026 | 41.5%Dec 2025 | 1st |
| KitchenAid | 25.8% → 22.4% | 33.5%Dec 2025 | 20.5%Jul 2026 | 2nd |
| De'Longhi | 18.7% → 21.1% | 23.7%Aug 2026 | 15.4%Nov 2025 | 3rd |
| Russell Hobbs | 5.2% → 5.7% | 5.7%Sep 2026 | 4.3%Dec 2025 | 4th |
| Ninja | 3.6% → 4.4% | 4.6%Jan 2026 | 3.3%Mar 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, KitchenAid’s share of searches among toaster oven brands in New Zealand decreased from 25.8% to 22.4%.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among toaster oven brands in New Zealand increased from 18.7% to 21.1%.
- Across the 12 months ending September 2026, Ninja’s share of searches among toaster oven brands in New Zealand increased from 3.6% to 4.4%.
- Across the 12 months ending September 2026, Breville’s share of searches among toaster oven brands in New Zealand peaked at 48.3% in May 2026 and was lowest at 41.5% in December 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among toaster oven brands in New Zealand peaked at 33.5% in December 2025 and was lowest at 20.5% in July 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among toaster oven brands in New Zealand peaked at 23.7% in August 2026 and was lowest at 15.4% in November 2025.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among toaster oven brands in New Zealand peaked at 5.7% in September 2026 and was lowest at 4.3% in December 2025.
- Across the 12 months ending September 2026, Ninja’s share of searches among toaster oven brands in New Zealand peaked at 4.6% in January 2026 and was lowest at 3.3% in March 2026.
- Across the 12 months ending September 2026, Breville and Russell Hobbs held steady: their share of searches among toaster oven brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand toaster oven brands in September 2026?
5 changes
In September 2026, KitchenAid overtook De'Longhi to rank 2nd among toaster oven brands in New Zealand, with 22.4% of the searches.
In September 2026, Ninja gained share of searches among toaster oven brands in New Zealand, from 3.7% to 4.4%.
In September 2026, De'Longhi lost share of searches among toaster oven brands in New Zealand, from 23.7% to 21.1%.
Russell Hobbs’ share of searches among toaster oven brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.7% in September 2026.
Estimated monthly branded searches for Breville in New Zealand rose 12.9% over 12 measured months, from 11.9K to 13.5K in September 2026.
Compare popularity between leading brands
- Breville vs KitchenAid: compare popularity
- Breville vs De'Longhi: compare popularity
- Breville vs Russell Hobbs: compare popularity
- Breville vs Ninja: compare popularity
- KitchenAid vs De'Longhi: compare popularity
- KitchenAid vs Russell Hobbs: compare popularity
- KitchenAid vs Ninja: compare popularity
- De'Longhi vs Russell Hobbs: compare popularity
- De'Longhi vs Ninja: compare popularity
- Russell Hobbs vs Ninja: compare popularity
- Compare any of these brands
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