Brandwave

How popular isKitchenAid?

In September 2026, people searched for KitchenAid by name about 11,200 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 22.4% of all New Zealand toaster oven brand searches, placing KitchenAid second out of five brands. When we asked both ChatGPT and Google AI Overviews about toaster oven brands, KitchenAid did not appear in any of the answers.

Search and AI answers in September 2026

KitchenAid is the second most searched of 5 competitors and not listed in any AI answer.

  1. BrevilleShare of searches 46.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. KitchenAidShare of searches 22.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. De'LonghiShare of searches 21.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Russell HobbsShare of searches 5.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. NinjaShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top toaster oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Russell Hobbs2nd
  3. Ninja3rd
  4. KitchenAid–
  5. De'Longhi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Russell Hobbs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • De'Longhi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about toaster oven brands

5 answers

  • Asked ChatGPT

    “Which toaster oven brand should I buy in New Zealand?”

    1. 1Breville
    2. 2Russell Hobbs

  • Asked ChatGPT

    “What are the best toaster oven brands in New Zealand?”

    1. 1Breville
    2. 2Russell Hobbs
    3. 3Ninja

  • Asked ChatGPT

    “What's the best toaster oven brand in New Zealand for everyday cooking?”

    1. 1Breville
    2. 2Russell Hobbs

  • Searched Google, AI Overview

    “toaster oven nz”

    1. 1Russell Hobbs
    2. 2Ninja

  • Searched Google, AI Overview

    “best countertop oven”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which toaster oven brands compete with KitchenAid?

    KitchenAid against toaster oven brands in New Zealand, by month

    Share of searches by month for Breville, KitchenAid, De'Longhi, Russell Hobbs, Ninja. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBrevilleKitchenAidDe'LonghiRussell HobbsNinja
    Oct 202546.6%25.8%18.7%5.2%3.6%
    Nov 202542.6%33.2%15.4%4.5%4.3%
    Dec 202541.5%33.5%16.4%4.3%4.2%
    Jan 202643.9%28.4%18.5%4.7%4.6%
    Feb 202643.5%28.3%19.2%4.9%4.2%
    Mar 202645.3%26.4%20.1%4.8%3.3%
    Apr 202646.8%22.5%21.8%4.8%4%
    May 202648.3%21%22.3%4.7%3.7%
    Jun 202648.1%21.1%22.1%4.9%3.8%
    Jul 202647.7%20.5%22.5%5.3%4%
    Aug 202646.3%20.9%23.7%5.4%3.7%
    Sep 202646.4%22.4%21.1%5.7%4.4%

    1. 1.Breville

      46.4%

      Held 1st. 13.5K estimated branded searches, -4.9% vs prior month. Share 0 points.

    2. 2.KitchenAid

      22.4%

      Moved from 3rd to 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +1.6 points.

    3. 3.De'Longhi

      21.1%

      Moved from 2nd to 3rd. 6.2K estimated branded searches, -15.3% vs prior month. Share -2.6 points.

    4. 4.Russell Hobbs

      5.7%

      Held 4th. 1.6K estimated branded searches, +0.61% vs prior month. Share +0.3 points.

    5. 5.Ninja

      4.4%

      Held 5th. 1.3K estimated branded searches, +11.4% vs prior month. Share +0.6 points.

    Compare popularity between KitchenAid and its closest rivals

    Every comparison with KitchenAid

    48 comparisons

    How has branded search demand for KitchenAid changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid in New Zealand fell from 11.9K to 11.2K.
    • Across the 12 months ending September 2026, KitchenAid’s share of searches among toaster oven brands in New Zealand decreased from 25.8% to 22.4%.
    • Across the 12 months ending September 2026, KitchenAid’s share of searches among toaster oven brands in New Zealand peaked at 33.5% in December 2025 and was lowest at 20.5% in July 2026.

    How did search popularity change for New Zealand toaster oven brands in September 2026?

    5 changes

    1. In September 2026, KitchenAid overtook De'Longhi to rank 2nd among toaster oven brands in New Zealand, with 22.4% of the searches.

    2. In September 2026, Ninja gained share of searches among toaster oven brands in New Zealand, from 3.7% to 4.4%.

    3. In September 2026, De'Longhi lost share of searches among toaster oven brands in New Zealand, from 23.7% to 21.1%.

    4. Russell Hobbs’ share of searches among toaster oven brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.7% in September 2026.

    5. Estimated monthly branded searches for Breville in New Zealand rose 12.9% over 12 measured months, from 11.9K to 13.5K in September 2026.

    How are KitchenAid’s branded searches counted?

    18 search terms

    Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • kitchenaid
    • kitchenaid air fryer
    • kitchenaid artisan
    • kitchenaid artisan mixer
    • kitchenaid attachments
    • kitchenaid blender
    • kitchenaid bowls
    • kitchenaid food mixer
    • kitchenaid foodprosessor
    • kitchenaid hand mixer
    • kitchenaid kettle
    • kitchenaid mincer
    • kitchenaid mixer
    • kitchenaid mixer attachments
    • kitchenaid pasta attachment
    • kitchenaid sausage grinder
    • kitchenaid stand mixer
    • kitchenaid toaster

    Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does KitchenAid compete?

    KitchenAid is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Small kitchen appliance brands4th of 1011.3%Show ranking
    Induction cooktop brands3rd of 815.4%Show ranking
    Convection oven brands3rd of 616%Show ranking
    Stand mixer brands3rd of 619.7%Show ranking
    Undercounter fridge brands2nd of 619.6%Show ranking
    Gas cooktop brands2nd of 919.3%Show ranking
    Blender brands3rd of 619.6%Show ranking
    Double wall oven brands2nd of 819.7%Show ranking
    Induction range brands2nd of 520.9%Show ranking
    Hand mixer brands3rd of 522.7%Show ranking
    Toaster oven brands2nd of 522.4%Shown above
    Induction oven brands2nd of 722.8%Show ranking
    Induction stove brands2nd of 623.3%Show ranking
    Counter depth refrigerator brands2nd of 523.9%Show ranking
    Pasta maker brands2nd of 628.6%Show ranking
    Hand blender brands2nd of 629.5%Show ranking
    Stick blender brands2nd of 730.1%Show ranking
    Kitchen scale brands2nd of 633.9%Show ranking
    Measuring spoons brands2nd of 537%Show ranking
    Bakeware brands2nd of 939.6%Show ranking
    Measuring cups brands2nd of 542.2%Show ranking
    Can opener brands1st of 360.2%Show ranking
    Knife set brands1st of 761.5%Show ranking
    Freestanding gas range brands1st of 666.2%Show ranking
    Gas grill brands1st of 766.3%Show ranking
    Cutlery brands1st of 769.7%Show ranking
    Portable dishwasher brands1st of 475.3%Show ranking
    Salad spinner brands1st of 588.4%Show ranking
    Lemon juicer brands1st of 389.6%Show ranking
    Creator with pink hair and a pink jacket

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