Brandwave

De'Longhi vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than De'Longhi among toaster oven brands in New Zealand. KitchenAid had about 6,530 branded searches, while De'Longhi had 6,150. KitchenAid made up 22.4% of all toaster oven brand searches we track, and De'Longhi accounted for 21.1%. When we asked ChatGPT and Google AI Overviews about toaster oven brands, neither De'Longhi nor KitchenAid appeared in any of the five answers.

Among toaster oven brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 6% more searches than De'Longhi

KitchenAid 6.5K searchesDe'Longhi 6.2K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

De'Longhi in 0 of 5KitchenAid in 0 of 5

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Top toaster oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither De'Longhi nor KitchenAid showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Russell Hobbs2nd
  3. Ninja3rd
  4. KitchenAid–
  5. De'Longhi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Russell Hobbs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • De'Longhi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about toaster oven brands

5 answers

  • Asked ChatGPT

    “Which toaster oven brand should I buy in New Zealand?”

    1. 1Breville
    2. 2Russell Hobbs

  • Asked ChatGPT

    “What are the best toaster oven brands in New Zealand?”

    1. 1Breville
    2. 2Russell Hobbs
    3. 3Ninja

  • Asked ChatGPT

    “What's the best toaster oven brand in New Zealand for everyday cooking?”

    1. 1Breville
    2. 2Russell Hobbs

  • Searched Google, AI Overview

    “toaster oven nz”

    1. 1Russell Hobbs
    2. 2Ninja

  • Searched Google, AI Overview

    “best countertop oven”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is De'Longhi or KitchenAid more popular in search?

    This chart shows how often people search Google for De'Longhi and KitchenAid by name. Each line represents a brand's share of searches for all five toaster oven brands we track, month by month, from searches in New Zealand.

    De'Longhi and KitchenAid among toaster oven brands in New Zealand, by month

    Share of searches by month for KitchenAid, De'Longhi. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBrevilleKitchenAidDe'LonghiRussell HobbsNinja
    Oct 202546.6%25.8%18.7%5.2%3.6%
    Nov 202542.6%33.2%15.4%4.5%4.3%
    Dec 202541.5%33.5%16.4%4.3%4.2%
    Jan 202643.9%28.4%18.5%4.7%4.6%
    Feb 202643.5%28.3%19.2%4.9%4.2%
    Mar 202645.3%26.4%20.1%4.8%3.3%
    Apr 202646.8%22.5%21.8%4.8%4%
    May 202648.3%21%22.3%4.7%3.7%
    Jun 202648.1%21.1%22.1%4.9%3.8%
    Jul 202647.7%20.5%22.5%5.3%4%
    Aug 202646.3%20.9%23.7%5.4%3.7%
    Sep 202646.4%22.4%21.1%5.7%4.4%

    How has the De'Longhi and KitchenAid comparison changed over the last 12 months?

    3 findings
    • The lead changed hands 2 times in the 12 months ending September 2026: De'Longhi took it in May 2026, KitchenAid took it in September 2026.
    • Across the 12 months ending September 2026, De'Longhi’s share of searches among toaster oven brands in New Zealand moved from 18.7% to 21.1%, and its estimated monthly branded searches moved from 4.8K to 6.2K.
    • Across the 12 months ending September 2026, KitchenAid’s share of searches among toaster oven brands in New Zealand moved from 25.8% to 22.4%, and its estimated monthly branded searches moved from 6.6K to 6.5K.

    How did search popularity change for New Zealand toaster oven brands in September 2026?

    2 changes

    1. In September 2026, KitchenAid overtook De'Longhi to rank 2nd among toaster oven brands in New Zealand, with 22.4% of the searches.

    2. In September 2026, De'Longhi lost share of searches among toaster oven brands in New Zealand, from 23.7% to 21.1%.

    How are branded searches counted?

    17 search terms

    Brandwave collects information about searches that people make online using De'Longhi’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    De'Longhi

    10 branded search terms

    • de longhi
    • delonghi
    • delonghi dedica
    • delonghi descaler
    • delonghi ecodecalk descaler
    • delonghi eletta explore
    • delonghi la specialista
    • delonghi magnifica
    • delonghi magnifica evo
    • espresso delonghi machine

    KitchenAid

    7 branded search terms

    • kitchenaid
    • kitchenaid artisan
    • kitchenaid attachments
    • kitchenaid bowls
    • kitchenaid foodprosessor
    • kitchenaid mincer
    • kitchenaid sausage grinder

    How the Brand Demand Index is measured

    Other head-to-heads among toaster oven brands

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