Breville vs Russell Hobbs:Which is more popular?
In September 2026, Breville had more branded searches than Russell Hobbs among toaster oven brands in New Zealand. Breville had about 13,500 branded searches, while Russell Hobbs had 1,650. Breville made up 46.4% of all toaster oven brand searches we track, and Russell Hobbs accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about toaster oven brands, Russell Hobbs appeared in four of the five answers and Breville in three. Breville was mentioned before Russell Hobbs in every answer.
Who do people search for more?
Breville, about 8 searches for every 1 for Russell Hobbs
Who does AI mention more?
Russell Hobbs, mentioned in 4 of 5 answers, Breville in 3
Who does AI recommend more?
Breville, named ahead of Russell Hobbs in every answer
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Top toaster oven brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Russell Hobbs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Breville was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Breville was listed before Russell Hobbs in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Russell Hobbs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
De'Longhi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about toaster oven brands
5 answers
Asked ChatGPT
“Which toaster oven brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best toaster oven brands in New Zealand?”
Asked ChatGPT
“What's the best toaster oven brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“toaster oven nz”
Searched Google, AI Overview
“best countertop oven”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Breville or Russell Hobbs more popular in search?
This chart shows how often people search Google for Breville and Russell Hobbs by name. Each line represents a brand's share of searches for all five toaster oven brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, Russell Hobbs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | KitchenAid | De'Longhi | Russell Hobbs | Ninja |
|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 25.8% | 18.7% | 5.2% | 3.6% |
| Nov 2025 | 42.6% | 33.2% | 15.4% | 4.5% | 4.3% |
| Dec 2025 | 41.5% | 33.5% | 16.4% | 4.3% | 4.2% |
| Jan 2026 | 43.9% | 28.4% | 18.5% | 4.7% | 4.6% |
| Feb 2026 | 43.5% | 28.3% | 19.2% | 4.9% | 4.2% |
| Mar 2026 | 45.3% | 26.4% | 20.1% | 4.8% | 3.3% |
| Apr 2026 | 46.8% | 22.5% | 21.8% | 4.8% | 4% |
| May 2026 | 48.3% | 21% | 22.3% | 4.7% | 3.7% |
| Jun 2026 | 48.1% | 21.1% | 22.1% | 4.9% | 3.8% |
| Jul 2026 | 47.7% | 20.5% | 22.5% | 5.3% | 4% |
| Aug 2026 | 46.3% | 20.9% | 23.7% | 5.4% | 3.7% |
| Sep 2026 | 46.4% | 22.4% | 21.1% | 5.7% | 4.4% |
How has the Breville and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Breville was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among toaster oven brands in New Zealand moved from 46.6% to 46.4%, and its estimated monthly branded searches moved from 11.9K to 13.5K.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among toaster oven brands in New Zealand moved from 5.2% to 5.7%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for New Zealand toaster oven brands in September 2026?
2 changes
Russell Hobbs’ share of searches among toaster oven brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.7% in September 2026.
Estimated monthly branded searches for Breville in New Zealand rose 12.9% over 12 measured months, from 11.9K to 13.5K in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Breville’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breville
11 branded search terms
- breville
- breville air fry
- breville barista express
- breville barista pro
- breville barista touch
- breville bread maker
- breville descaler
- breville double boiler
- breville juicer
- breville milk frother
- breville oracle
Russell Hobbs
5 branded search terms
- multicooker russell hobbs
- russell hobbs
- russell hobbs chopper
- russell hobbs jug
- russellhobbs
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