Brandwave

Blendtec vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Blendtec among blender brands in New Zealand. KitchenAid had about 6,530 branded searches, while Blendtec had 100. KitchenAid made up 19.6% of all blender brand searches we track, and Blendtec accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about blender brands, KitchenAid appeared in one of the five answers and Blendtec in none.

Among blender brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 65 searches for every 1 for Blendtec

KitchenAid 6.5K searchesBlendtec 100 searches

Who does AI mention more?

KitchenAid, mentioned in 1 of 5 answers, Blendtec in 0

KitchenAid in 1 of 5Blendtec in 0 of 5

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Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blendtec did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitamix1st
  2. NutriBullet2nd
  3. Breville3rd
  4. Ninja4th
  5. KitchenAid5th
  6. Blendtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriBullet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Blendtec or KitchenAid more popular in search?

This chart shows how often people search Google for Blendtec and KitchenAid by name. Each line represents a brand's share of searches for all six blender brands we track, month by month, from searches in New Zealand.

Blendtec and KitchenAid among blender brands in New Zealand, by month

Share of searches by month for KitchenAid, Blendtec. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNutriBulletKitchenAidNinjaVitamixBlendtec
Oct 202534.9%37.8%20.8%2.9%3.2%0.44%
Nov 202532.4%33.9%27.1%3.5%2.7%0.33%
Dec 202532.1%34.1%27.7%3.5%2.4%0.28%
Jan 202634%35.3%23.6%3.8%3%0.39%
Feb 202632.9%36.3%23.8%3.5%3.1%0.3%
Mar 202638.2%30.9%24.2%3.1%3.2%0.46%
Apr 202640.3%31.5%20.8%3.7%3.3%0.39%
May 202640.6%31.5%20.7%3.7%3.1%0.39%
Jun 202641.5%29.1%22%4%2.9%0.49%
Jul 202641.8%31.2%20.1%3.9%2.7%0.28%
Aug 202641.4%31.7%20.2%3.6%2.7%0.44%
Sep 202638%35.2%19.6%3.8%3.1%0.3%

How has the Blendtec and KitchenAid comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of Blendtec in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blendtec’s share of searches among blender brands in New Zealand moved from 0.44% to 0.3%, and its estimated monthly branded searches moved from 140 to 100.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in New Zealand moved from 20.8% to 19.6%, and its estimated monthly branded searches moved from 6.6K to 6.5K.

How did search popularity change for New Zealand blender brands in September 2026?

2 changes

  1. In September 2026, KitchenAid lost share of searches among blender brands in New Zealand, from 20.2% to 19.6%.

  2. Estimated monthly branded searches for Blendtec in New Zealand fell 28.6% over 12 measured months, from 140 to 100 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Blendtec’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blendtec

2 branded search terms

  • blendtec
  • blendtec blender

KitchenAid

7 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid sausage grinder

How the Brand Demand Index is measured

Other head-to-heads among blender brands

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