Brandwave

How popular isBlendtec?

In September 2026, people searched for Blendtec by name about 100 times in New Zealand, a 28.6% decrease from the previous year. These searches made up 0.3% of all New Zealand blender brand searches, placing Blendtec sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about blender brands, Blendtec did not appear in any of the answers.

Search and AI answers in September 2026

Blendtec is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. BrevilleShare of searches 38%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. NutriBulletShare of searches 35.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. KitchenAidShare of searches 19.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. NinjaShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. BlendtecShare of searches 0.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blendtec did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitamix1st
  2. NutriBullet2nd
  3. Breville3rd
  4. Ninja4th
  5. KitchenAid5th
  6. Blendtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriBullet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which blender brands compete with Blendtec?

Blendtec against blender brands in New Zealand, by month

Share of searches by month for Breville, NutriBullet, KitchenAid, Ninja, Vitamix, Blendtec. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNutriBulletKitchenAidNinjaVitamixBlendtec
Oct 202534.9%37.8%20.8%2.9%3.2%0.44%
Nov 202532.4%33.9%27.1%3.5%2.7%0.33%
Dec 202532.1%34.1%27.7%3.5%2.4%0.28%
Jan 202634%35.3%23.6%3.8%3%0.39%
Feb 202632.9%36.3%23.8%3.5%3.1%0.3%
Mar 202638.2%30.9%24.2%3.1%3.2%0.46%
Apr 202640.3%31.5%20.8%3.7%3.3%0.39%
May 202640.6%31.5%20.7%3.7%3.1%0.39%
Jun 202641.5%29.1%22%4%2.9%0.49%
Jul 202641.8%31.2%20.1%3.9%2.7%0.28%
Aug 202641.4%31.7%20.2%3.6%2.7%0.44%
Sep 202638%35.2%19.6%3.8%3.1%0.3%

  1. 1.Breville

    38%

    Held 1st. 12.6K estimated branded searches, -3.4% vs prior month. Share -3.4 points.

  2. 2.NutriBullet

    35.2%

    Held 2nd. 11.7K estimated branded searches, +16.7% vs prior month. Share +3.5 points.

  3. 3.KitchenAid

    19.6%

    Held 3rd. 6.5K estimated branded searches, +2.2% vs prior month. Share -0.6 points.

  4. 4.Ninja

    3.8%

    Held 4th. 1.3K estimated branded searches, +11.4% vs prior month. Share +0.2 points.

  5. 5.Vitamix

    3.1%

    Held 5th. 1K estimated branded searches, +20% vs prior month. Share +0.4 points.

  6. 6.Blendtec

    0.3%

    Held 6th. 100 estimated branded searches, -28.6% vs prior month. Share -0.1 points.

Compare popularity between Blendtec and its closest rivals

Every comparison with Blendtec

5 comparisons

How has branded search demand for Blendtec changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Blendtec in New Zealand fell from 140 to 100.
  • Across the 12 months ending September 2026, Blendtec’s share of searches among blender brands in New Zealand held steady, from 0.44% to 0.3%.

How did search popularity change for New Zealand blender brands in September 2026?

5 changes

  1. In September 2026, NutriBullet gained share of searches among blender brands in New Zealand, from 31.7% to 35.2%.

  2. In September 2026, Breville lost share of searches among blender brands in New Zealand, from 41.4% to 38%.

  3. In September 2026, KitchenAid lost share of searches among blender brands in New Zealand, from 20.2% to 19.6%.

  4. Estimated monthly branded searches for Ninja in New Zealand rose 36.6% over 12 measured months, from 930 to 1.3K in September 2026.

  5. Estimated monthly branded searches for Blendtec in New Zealand fell 28.6% over 12 measured months, from 140 to 100 in September 2026.

How are Blendtec’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blendtec’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blendtec
  • blendtec blender

Do you work for Blendtec? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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