Brandwave

Blendtec vs NutriBullet:Which is more popular?

In September 2026, NutriBullet had more branded searches than Blendtec among blender brands in New Zealand. NutriBullet had about 11,700 branded searches, while Blendtec had 100. NutriBullet made up 35.2% of all blender brand searches we track, and Blendtec accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about blender brands, NutriBullet appeared in all five answers and Blendtec in none.

Among blender brands in New Zealand in September 2026

Who do people search for more?

NutriBullet, about 117 searches for every 1 for Blendtec

NutriBullet 11.7K searchesBlendtec 100 searches

Who does AI mention more?

NutriBullet, mentioned in every answer we collected

NutriBullet in 5 of 5Blendtec in 0 of 5

Who does AI recommend more?

NutriBullet, the only one of the two named

NutriBullet first in 5Blendtec never named

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Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NutriBullet appeared in all five answers. Blendtec did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitamix1st
  2. NutriBullet2nd
  3. Breville3rd
  4. Ninja4th
  5. KitchenAid5th
  6. Blendtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriBullet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Blendtec or NutriBullet more popular in search?

This chart shows how often people search Google for Blendtec and NutriBullet by name. Each line represents a brand's share of searches for all six blender brands we track, month by month, from searches in New Zealand.

Blendtec and NutriBullet among blender brands in New Zealand, by month

Share of searches by month for NutriBullet, Blendtec. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNutriBulletKitchenAidNinjaVitamixBlendtec
Oct 202534.9%37.8%20.8%2.9%3.2%0.44%
Nov 202532.4%33.9%27.1%3.5%2.7%0.33%
Dec 202532.1%34.1%27.7%3.5%2.4%0.28%
Jan 202634%35.3%23.6%3.8%3%0.39%
Feb 202632.9%36.3%23.8%3.5%3.1%0.3%
Mar 202638.2%30.9%24.2%3.1%3.2%0.46%
Apr 202640.3%31.5%20.8%3.7%3.3%0.39%
May 202640.6%31.5%20.7%3.7%3.1%0.39%
Jun 202641.5%29.1%22%4%2.9%0.49%
Jul 202641.8%31.2%20.1%3.9%2.7%0.28%
Aug 202641.4%31.7%20.2%3.6%2.7%0.44%
Sep 202638%35.2%19.6%3.8%3.1%0.3%

How has the Blendtec and NutriBullet comparison changed over the last 12 months?

3 findings
  • NutriBullet was ahead of Blendtec in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blendtec’s share of searches among blender brands in New Zealand moved from 0.44% to 0.3%, and its estimated monthly branded searches moved from 140 to 100.
  • Across the 12 months ending September 2026, NutriBullet’s share of searches among blender brands in New Zealand moved from 37.8% to 35.2%, and its estimated monthly branded searches moved from 12.1K to 11.7K.

How did search popularity change for New Zealand blender brands in September 2026?

2 changes

  1. In September 2026, NutriBullet gained share of searches among blender brands in New Zealand, from 31.7% to 35.2%.

  2. Estimated monthly branded searches for Blendtec in New Zealand fell 28.6% over 12 measured months, from 140 to 100 in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Blendtec’s and NutriBullet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blendtec

2 branded search terms

  • blendtec
  • blendtec blender

NutriBullet

9 branded search terms

  • air fryer nutribullet
  • nutribullet
  • nutribullet 1200
  • nutribullet 900
  • nutribullet everygrain cooker
  • nutribullet juicer
  • nutribullet nutribullet
  • nutribullet slowjuicer
  • nutribullet smoothie

How the Brand Demand Index is measured

Other head-to-heads among blender brands

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