How popular isNutriBullet in search?
In August 2026, there were an estimated 14.7K branded searches for NutriBullet in New Zealand which is down 12.3% over the last 11 months. NutriBullet holds 31.4% estimated Share of Search among New Zealand blender brands and is ranked 2nd of 3 competitors for search popularity.
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Which blender brands compete with NutriBullet?
Share of Search by month for Ninja, NutriBullet, Vitamix. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | NutriBullet | Vitamix |
|---|---|---|---|
| Oct 2025 | 60.5% | 35.9% | 3.6% |
| Nov 2025 | 63.4% | 33.2% | 3.4% |
| Dec 2025 | 61.4% | 35.9% | 2.7% |
| Jan 2026 | 59.1% | 37.6% | 3.4% |
| Feb 2026 | 55.3% | 41.1% | 3.7% |
| Mar 2026 | 58.3% | 37.9% | 3.8% |
| Apr 2026 | 61.5% | 34.4% | 4.1% |
| May 2026 | 64.2% | 32.3% | 3.5% |
| Jun 2026 | 67% | 29.7% | 3.3% |
| Jul 2026 | 66.9% | 30% | 3.1% |
| Aug 2026 | 65.6% | 31.4% | 3% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.6% | 30.7K | -1.6% | -1.4 points | |
| 2, held 2nd | 31.4% | 14.7K | +5.2% | +1.4 points | |
| 3, held 3rd | 3% | 1.4K | -2.1% | -0.1 points |
Compare search popularity between NutriBullet and its closest rivals
How has branded search demand for NutriBullet changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for NutriBullet in New Zealand fell from 16.8K to 14.7K.
- Across the 11 months ending August 2026, NutriBullet’s estimated Share of Search among blender brands in New Zealand decreased from 35.9% to 31.4%.
- Across the 11 months ending August 2026, NutriBullet’s estimated Share of Search among blender brands in New Zealand peaked at 41.1% in February 2026 and was lowest at 29.7% in June 2026.
How did search popularity change for New Zealand blender brands in August 2026?
3 changes
In August 2026, NutriBullet gained estimated Share of Search among blender brands in New Zealand, from 30% to 31.4%.
In August 2026, Ninja lost estimated Share of Search among blender brands in New Zealand, from 66.9% to 65.6%.
Vitamix’s estimated Share of Search among blender brands in New Zealand has lost ground for 3 months in a row, from 3.5% to 3% in August 2026.
How is NutriBullet measured?
Brandwave collects information about searches that people make online using NutriBullet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- 600 series nutribullet
- air fryer nutribullet
- nutribullet
- nutribullet 1000w
- nutribullet 1200
- nutribullet 900
- nutribullet 900 series
- nutribullet 900w
- nutribullet co nz
- nutribullet everygrain cooker
- nutribullet juicer
- nutribullet near me
- nutribullet nutribullet
- nutribullet nz
- nutribullet online
- nutribullet pro 900
- nutribullet slowjuicer
- nutribullet smoothie
- portable nutribullet
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Is NutriBullet your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.