Brandwave

NutriBullet vs Tefal:Which is more popular?

In September 2026, Tefal had more branded searches than NutriBullet among air fryer brands in New Zealand. Tefal had about 1,370 branded searches, while NutriBullet had 720. Tefal made up 5.3% of all air fryer brand searches we track, and NutriBullet accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about air fryer brands, NutriBullet appeared in three of the five answers and Tefal in none.

Among air fryer brands in New Zealand in September 2026

Who do people search for more?

Tefal, about 90% more searches than NutriBullet

Tefal 1.4K searchesNutriBullet 720 searches

Who does AI mention more?

NutriBullet, mentioned in 3 of 5 answers, Tefal in 0

NutriBullet in 3 of 5Tefal in 0 of 5

Who does AI recommend more?

NutriBullet, the only one of the two named

NutriBullet first in 3Tefal never named

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Top air fryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NutriBullet was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tefal did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ninja1st
  2. Philips2nd
  3. Breville3rd
  4. NutriBullet4th
  5. Russell Hobbs5th
  6. Tefal–
  7. COSORI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NutriBullet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSORI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air fryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is NutriBullet or Tefal more popular in search?

This chart shows how often people search Google for NutriBullet and Tefal by name. Each line represents a brand's share of searches for all seven air fryer brands we track, month by month, from searches in New Zealand.

NutriBullet and Tefal among air fryer brands in New Zealand, by month

Share of searches by month for Tefal, NutriBullet. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevillePhilipsRussell HobbsNinjaTefalNutriBulletCOSORI
Oct 202552.3%24.5%7.9%5.3%5.6%3.9%0.49%
Nov 202552.2%23%8.9%6.8%5.4%3.2%0.61%
Dec 202552.2%24%8.3%6.6%5%3.2%0.77%
Jan 202650.5%26.1%8%6.5%4.9%3%0.93%
Feb 202648.4%27.5%8.1%6.1%5%3.8%1.1%
Mar 202650.3%24.7%7.7%4.9%6.3%2.9%3.2%
Apr 202651.9%25.9%7.5%5.7%5.1%2.9%1%
May 202651%27.6%7.2%5.4%5.2%2.8%0.73%
Jun 202649.1%28.4%7.5%5.6%5.9%2.9%0.68%
Jul 202651.3%24.9%8.1%5.8%5.4%2.7%1.8%
Aug 202651.2%25.4%8%5.4%6.4%2.7%0.89%
Sep 202651.5%25%8.3%6.5%5.3%2.8%0.58%

How has the NutriBullet and Tefal comparison changed over the last 12 months?

3 findings
  • Tefal was ahead of NutriBullet in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, NutriBullet’s share of searches among air fryer brands in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches moved from 880 to 720.
  • Across the 12 months ending September 2026, Tefal’s share of searches among air fryer brands in New Zealand moved from 5.6% to 5.3%, and its estimated monthly branded searches moved from 1.3K to 1.4K.

How did search popularity change for New Zealand air fryer brands in September 2026?

3 changes

  1. In September 2026, Ninja overtook Tefal to rank 4th among air fryer brands in New Zealand, with 6.5% of the searches.

  2. In September 2026, Tefal lost share of searches among air fryer brands in New Zealand, from 6.4% to 5.3%.

  3. Estimated monthly branded searches for NutriBullet in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using NutriBullet’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NutriBullet

1 branded search term

  • air fryer nutribullet

Tefal

12 branded search terms

  • multicooker tefal
  • tefal
  • tefal actifry
  • tefal ingenio
  • tefal jamie oliver
  • tefal saucepans
  • tefal set
  • tefal steam
  • tefal thermosignal
  • tefal ultimate
  • tefal unlimited
  • tefal vok

How the Brand Demand Index is measured

Other head-to-heads among air fryer brands

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