Breville vs Philips:Which is more popular by branded search in New Zealand?
In August 2026, Breville had more branded searches than Philips among air fryer brands in New Zealand. Breville was estimated to have 29.1K branded searches compared to Philips’ 19.3K, and held a 32.5% Share of Search versus Philips’ 21.5%.
Follow Breville vs Philips and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Breville or Philips?
Compare the air fryer brands New Zealand kitchens cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Breville, Philips. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Philips | Russell Hobbs | Tefal | COSORI |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 33.1% | 19.1% | 8.3% | 2.6% | 0.14% |
| Nov 2025 | 39.2% | 31.2% | 18.6% | 8.5% | 2.3% | 0.17% |
| Dec 2025 | 38.6% | 31.5% | 19.6% | 8.1% | 2.1% | 0.21% |
| Jan 2026 | 35.5% | 33.6% | 20% | 8.2% | 2.4% | 0.28% |
| Feb 2026 | 32% | 34.8% | 21.7% | 8.6% | 2.5% | 0.33% |
| Mar 2026 | 30.7% | 35.6% | 20.7% | 8.9% | 3.1% | 1.1% |
| Apr 2026 | 31.2% | 35.3% | 22.2% | 8.4% | 2.5% | 0.32% |
| May 2026 | 31.7% | 35% | 22.2% | 8.4% | 2.4% | 0.22% |
| Jun 2026 | 32.3% | 35.3% | 21.8% | 7.8% | 2.7% | 0.2% |
| Jul 2026 | 33% | 35.9% | 19.5% | 8.4% | 2.7% | 0.52% |
| Aug 2026 | 34.3% | 32.5% | 21.5% | 8.5% | 2.9% | 0.27% |
| Sep 2026 | — | — | — | — | — | — |
How has the Breville and Philips comparison changed over the last 12 months?
3 findings
- Breville was ahead of Philips in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among air fryer brands in New Zealand moved from 33.1% to 32.5%, and its estimated monthly branded searches moved from 25.4K to 29.1K.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among air fryer brands in New Zealand moved from 19.1% to 21.5%, and its estimated monthly branded searches moved from 14.7K to 19.3K.
How did search popularity change for New Zealand air fryer brands in August 2026?
3 changes
In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among air fryer brands in New Zealand, at 34.3%.
In August 2026, Philips gained estimated Share of Search among air fryer brands in New Zealand, from 19.5% to 21.5%.
In August 2026, Breville lost estimated Share of Search among air fryer brands in New Zealand, from 35.9% to 32.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breville
31 branded search terms
- breville
- breville air fry
- breville air fryer chef
- breville air fryer oven
- breville all in one air fryer
- breville barista express
- breville barista express espresso machine
- breville barista express impress
- breville barista pro
- breville barista touch
- breville blender
- breville bread maker
- breville coffee machine
- breville com
- breville descaler
- breville double boiler
- breville espresso machine
- breville espresso machine descaler
- breville juicer
- breville kettle
- breville milk frother
- breville mixer
- breville mixer stand
- breville near me
- breville nz
- breville online
- breville oracle
- breville pods
- breville stand mixer nz
- breville the air fryer chef
- breville toaster
Philips
45 branded search terms
- china philips
- philips
- philips 55 inch tv
- philips 65 inch tv
- philips 75 inch tv
- philips air filter
- philips air fryer
- philips air fryer briscoes
- philips air fryer white
- philips air fryer xl
- philips air fryer xxl
- philips air purifier
- philips airfryer
- philips airfryer philips
- philips airfryer rapid air technology
- philips ambilight tv
- philips avent bottles
- philips avent soothie pacifier
- philips avent sterilizer
- philips blender
- philips hue
- philips hue bridge
- philips hue bulbs
- philips hue lights
- philips hue tv
- philips kettle
- philips light bulbs
- philips lumea
- philips mixer
- philips near me
- philips new zealand
- philips nz
- philips oled tv
- philips one blade
- philips one blade replacement
- philips oneblade
- philips online
- philips purifier
- philips razor
- philips shaver
- philips sonic air
- philips toaster
- philips toothbrush
- philips trimmer
- philips tv
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.