Brandwave

How popular isTefal?

In September 2026, people searched for Tefal by name about 1,860 times in New Zealand, an 8.1% increase from the previous year. These searches made up 5.3% of all New Zealand air fryer brand searches, placing Tefal fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about air fryer brands, Tefal did not appear in any of the answers.

Search and AI answers in September 2026

Tefal is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. BrevilleShare of searches 51.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. PhilipsShare of searches 25%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Russell HobbsShare of searches 8.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. NinjaShare of searches 6.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. TefalShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top air fryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tefal did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ninja1st
  2. Philips2nd
  3. Breville3rd
  4. NutriBullet4th
  5. Russell Hobbs5th
  6. Tefal–
  7. COSORI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NutriBullet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSORI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air fryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which air fryer brands compete with Tefal?

Tefal against air fryer brands in New Zealand, by month

Share of searches by month for Breville, Philips, Russell Hobbs, Ninja, Tefal, NutriBullet. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevillePhilipsRussell HobbsNinjaTefalNutriBulletCOSORI
Oct 202552.3%24.5%7.9%5.3%5.6%3.9%0.49%
Nov 202552.2%23%8.9%6.8%5.4%3.2%0.61%
Dec 202552.2%24%8.3%6.6%5%3.2%0.77%
Jan 202650.5%26.1%8%6.5%4.9%3%0.93%
Feb 202648.4%27.5%8.1%6.1%5%3.8%1.1%
Mar 202650.3%24.7%7.7%4.9%6.3%2.9%3.2%
Apr 202651.9%25.9%7.5%5.7%5.1%2.9%1%
May 202651%27.6%7.2%5.4%5.2%2.8%0.73%
Jun 202649.1%28.4%7.5%5.6%5.9%2.9%0.68%
Jul 202651.3%24.9%8.1%5.8%5.4%2.7%1.8%
Aug 202651.2%25.4%8%5.4%6.4%2.7%0.89%
Sep 202651.5%25%8.3%6.5%5.3%2.8%0.58%

  1. 1.Breville

    51.5%

    Held 1st. 13.2K estimated branded searches, -4.1% vs prior month. Share +0.4 points.

  2. 2.Philips

    25%

    Held 2nd. 6.4K estimated branded searches, -6.3% vs prior month. Share -0.4 points.

  3. 3.Russell Hobbs

    8.3%

    Held 3rd. 2.1K estimated branded searches, -2.3% vs prior month. Share +0.2 points.

  4. 4.Ninja

    6.5%

    Moved from 5th to 4th. 1.7K estimated branded searches, +13.7% vs prior month. Share +1.1 points.

  5. 5.Tefal

    5.3%

    Moved from 4th to 5th. 1.4K estimated branded searches, -20.3% vs prior month. Share -1 points.

  6. 6.NutriBullet

    2.8%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.COSORI

    0.58%

    Held 7th. 150 estimated branded searches, -37.5% vs prior month. Share -0.3 points.

Compare popularity between Tefal and its closest rivals

Every comparison with Tefal

24 comparisons

How has branded search demand for Tefal changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tefal in New Zealand rose from 1.7K to 1.9K.
  • Across the 12 months ending September 2026, Tefal’s share of searches among air fryer brands in New Zealand peaked at 6.4% in August 2026 and was lowest at 4.9% in January 2026.
  • Across the 12 months ending September 2026, Tefal fell from 4th to 5th among air fryer brands in New Zealand.

How did search popularity change for New Zealand air fryer brands in September 2026?

6 changes

  1. In September 2026, Ninja overtook Tefal to rank 4th among air fryer brands in New Zealand, with 6.5% of the searches.

  2. In September 2026, Tefal lost share of searches among air fryer brands in New Zealand, from 6.4% to 5.3%.

  3. Estimated monthly branded searches for COSORI in New Zealand rose 36.4% over 12 measured months, from 110 to 150 in September 2026.

  4. Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.5% over 12 measured months, from 1.8K to 2.1K in September 2026.

  5. Estimated monthly branded searches for Philips in New Zealand rose 17.3% over 12 measured months, from 5.5K to 6.4K in September 2026.

  6. Estimated monthly branded searches for Breville in New Zealand rose 13.2% over 12 measured months, from 11.7K to 13.2K in September 2026.

How are Tefal’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • multicooker tefal
  • tefal
  • tefal actifry
  • tefal air fryer
  • tefal blender
  • tefal cook set
  • tefal cookware
  • tefal ingenio
  • tefal jamie oliver
  • tefal kettle
  • tefal mixer
  • tefal saucepans
  • tefal set
  • tefal steam
  • tefal thermosignal
  • tefal toaster
  • tefal ultimate
  • tefal unlimited
  • tefal vok

Do you work for Tefal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tefal compete?

Tefal is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands10th of 101.7%Show ranking
Air fryer brands5th of 75.3%Shown above
Chip fryer brands4th of 55.8%Show ranking
Pancake maker brands3rd of 47.6%Show ranking
Crepe maker brands4th of 56.9%Show ranking
Griddle pan brands3rd of 79.2%Show ranking
Cookware brands3rd of 99.2%Show ranking
Frying pan brands4th of 78.1%Show ranking
Induction pans brands3rd of 79.5%Show ranking
Pots and pans brands4th of 78.4%Show ranking
Clothes steamer brands3rd of 515.4%Show ranking
Steam iron brands3rd of 515.6%Show ranking
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