Sunbeam vs Tefal:Which is more popular by branded search in New Zealand?
In August 2026, Sunbeam had more branded searches than Tefal among small kitchen appliance brands in New Zealand. Sunbeam was estimated to have 7.6K branded searches compared to Tefal’s 2.6K, and held a 5.6% Share of Search versus Tefal’s 1.9%.
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Which is more popular in search, Sunbeam or Tefal?
Compare the brands New Zealanders buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sunbeam, Tefal. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Philips | Thermomix | KitchenAid | Kenwood | Russell Hobbs | Sunbeam | Tefal |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 20% | 11.6% | 17.8% | 10.2% | 5.7% | 5% | 5.8% | 1.6% |
| Nov 2025 | 24.9% | 19.8% | 11.8% | 12.2% | 13% | 6.7% | 5.4% | 4.7% | 1.5% |
| Dec 2025 | 23.9% | 19.5% | 12.1% | 11.7% | 13.1% | 7.8% | 5% | 5.7% | 1.3% |
| Jan 2026 | 22.5% | 21.3% | 12.6% | 13.2% | 11.3% | 6.5% | 5.2% | 5.9% | 1.5% |
| Feb 2026 | 20.1% | 21.8% | 13.6% | 13.2% | 11.9% | 6.6% | 5.4% | 5.8% | 1.6% |
| Mar 2026 | 19% | 22% | 12.8% | 15.1% | 11.6% | 6.5% | 5.5% | 5.6% | 1.9% |
| Apr 2026 | 20% | 22.6% | 14.3% | 12.7% | 11.1% | 6.7% | 5.4% | 5.6% | 1.6% |
| May 2026 | 20.1% | 22.1% | 14% | 14.1% | 11.7% | 6.2% | 5.3% | 4.9% | 1.5% |
| Jun 2026 | 19.8% | 21.6% | 13.4% | 17.2% | 10.6% | 5.8% | 4.8% | 5.1% | 1.6% |
| Jul 2026 | 21.6% | 23.5% | 12.7% | 13.4% | 10.3% | 5.8% | 5.5% | 5.5% | 1.8% |
| Aug 2026 | 22.4% | 21.2% | 14.1% | 13.5% | 9.8% | 6% | 5.6% | 5.6% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Sunbeam and Tefal comparison changed over the last 12 months?
3 findings
- Sunbeam was ahead of Tefal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 5.8% to 5.6%, and its estimated monthly branded searches moved from 7.3K to 7.6K.
- Across the 11 months ending August 2026, Tefal’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 1.6% to 1.9%, and its estimated monthly branded searches moved from 2K to 2.6K.
How did search popularity change for New Zealand small kitchen appliance brands in August 2026?
2 changes
Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026.
Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Sunbeam’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sunbeam
31 branded search terms
- old sunbeam mixmaster
- sunbeam
- sunbeam 4 slice toaster
- sunbeam air fryer
- sunbeam air purifier
- sunbeam barista
- sunbeam barista max
- sunbeam barista plus
- sunbeam blender
- sunbeam cafe series
- sunbeam co nz
- sunbeam coffee machine
- sunbeam espresso machine
- sunbeam fabric steamer
- sunbeam grinder
- sunbeam handheld steamer
- sunbeam heated throw
- sunbeam kettle
- sunbeam mixer
- sunbeam mixer master
- sunbeam mixmaster
- sunbeam near me
- sunbeam nutrioven
- sunbeam nz
- sunbeam online
- sunbeam planetary mixmaster
- sunbeam pods
- sunbeam stand mixers
- sunbeam steam
- sunbeam toaster
- sunbeam two slice toaster
Tefal
25 branded search terms
- briscoes tefal
- jamie oliver tefal cookware
- multicooker tefal
- tefal
- tefal actifry
- tefal air fryer
- tefal blender
- tefal co nz
- tefal cook set
- tefal cookware
- tefal easy fry
- tefal ingenio
- tefal jamie oliver
- tefal kettle
- tefal mixer
- tefal near me
- tefal nz
- tefal saucepans
- tefal set
- tefal steam
- tefal thermosignal
- tefal toaster
- tefal ultimate
- tefal unlimited
- tefal vok
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