COSORI vs Tefal:Which is more popular by branded search in New Zealand?
In August 2026, Tefal had more branded searches than COSORI among air fryer brands in New Zealand. Tefal was estimated to have 2.6K branded searches compared to COSORI’s 240, and held a 2.9% Share of Search versus COSORI’s 0.27%.
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Which is more popular in search, COSORI or Tefal?
Compare the air fryer brands New Zealand kitchens cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tefal, COSORI. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Philips | Russell Hobbs | Tefal | COSORI |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 33.1% | 19.1% | 8.3% | 2.6% | 0.14% |
| Nov 2025 | 39.2% | 31.2% | 18.6% | 8.5% | 2.3% | 0.17% |
| Dec 2025 | 38.6% | 31.5% | 19.6% | 8.1% | 2.1% | 0.21% |
| Jan 2026 | 35.5% | 33.6% | 20% | 8.2% | 2.4% | 0.28% |
| Feb 2026 | 32% | 34.8% | 21.7% | 8.6% | 2.5% | 0.33% |
| Mar 2026 | 30.7% | 35.6% | 20.7% | 8.9% | 3.1% | 1.1% |
| Apr 2026 | 31.2% | 35.3% | 22.2% | 8.4% | 2.5% | 0.32% |
| May 2026 | 31.7% | 35% | 22.2% | 8.4% | 2.4% | 0.22% |
| Jun 2026 | 32.3% | 35.3% | 21.8% | 7.8% | 2.7% | 0.2% |
| Jul 2026 | 33% | 35.9% | 19.5% | 8.4% | 2.7% | 0.52% |
| Aug 2026 | 34.3% | 32.5% | 21.5% | 8.5% | 2.9% | 0.27% |
| Sep 2026 | — | — | — | — | — | — |
How has the COSORI and Tefal comparison changed over the last 12 months?
3 findings
- Tefal was ahead of COSORI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, COSORI’s estimated Share of Search among air fryer brands in New Zealand moved from 0.14% to 0.27%, and its estimated monthly branded searches moved from 110 to 240.
- Across the 11 months ending August 2026, Tefal’s estimated Share of Search among air fryer brands in New Zealand moved from 2.6% to 2.9%, and its estimated monthly branded searches moved from 2K to 2.6K.
How did search popularity change for New Zealand air fryer brands in August 2026?
2 changes
Tefal’s estimated Share of Search among air fryer brands in New Zealand has gained ground for 3 months in a row, from 2.4% to 2.9% in August 2026.
Estimated monthly branded searches for COSORI in New Zealand rose 118.2% over 11 measured months, from 110 to 240 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using COSORI’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
COSORI
3 branded search terms
- cosori
- cosori air fryer
- cosori airfryer
Tefal
25 branded search terms
- briscoes tefal
- jamie oliver tefal cookware
- multicooker tefal
- tefal
- tefal actifry
- tefal air fryer
- tefal blender
- tefal co nz
- tefal cook set
- tefal cookware
- tefal easy fry
- tefal ingenio
- tefal jamie oliver
- tefal kettle
- tefal mixer
- tefal near me
- tefal nz
- tefal saucepans
- tefal set
- tefal steam
- tefal thermosignal
- tefal toaster
- tefal ultimate
- tefal unlimited
- tefal vok
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.