How popular isCOSORI in search?
In August 2026, there were an estimated 240 branded searches for COSORI in New Zealand which is up 118.2% over the last 11 months. COSORI holds 0.27% estimated Share of Search among New Zealand air fryer brands and is ranked 6th of 6 competitors for search popularity.
Ninja34.3%Breville32.5%
Philips21.5%
Russell Hobbs8.5%Tefal2.9%
COSORI0.27%
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Which air fryer brands compete with COSORI?
Share of Search by month for Ninja, Breville, Philips, Russell Hobbs, Tefal, COSORI. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Philips | Russell Hobbs | Tefal | COSORI |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 33.1% | 19.1% | 8.3% | 2.6% | 0.14% |
| Nov 2025 | 39.2% | 31.2% | 18.6% | 8.5% | 2.3% | 0.17% |
| Dec 2025 | 38.6% | 31.5% | 19.6% | 8.1% | 2.1% | 0.21% |
| Jan 2026 | 35.5% | 33.6% | 20% | 8.2% | 2.4% | 0.28% |
| Feb 2026 | 32% | 34.8% | 21.7% | 8.6% | 2.5% | 0.33% |
| Mar 2026 | 30.7% | 35.6% | 20.7% | 8.9% | 3.1% | 1.1% |
| Apr 2026 | 31.2% | 35.3% | 22.2% | 8.4% | 2.5% | 0.32% |
| May 2026 | 31.7% | 35% | 22.2% | 8.4% | 2.4% | 0.22% |
| Jun 2026 | 32.3% | 35.3% | 21.8% | 7.8% | 2.7% | 0.2% |
| Jul 2026 | 33% | 35.9% | 19.5% | 8.4% | 2.7% | 0.52% |
| Aug 2026 | 34.3% | 32.5% | 21.5% | 8.5% | 2.9% | 0.27% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 34.3% | 30.7K | -1.6% | +1.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 32.5% | 29.1K | -14.3% | -3.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 21.5% | 19.3K | +4.8% | +2.1 points | |
| 4, held 4th | 8.5% | 7.7K | -3.5% | +0.2 points | |
| 5, held 5th | 2.9% | 2.6K | +2.3% | +0.2 points | |
| 6, held 6th | 0.27% | 240 | -51% | -0.3 points |
1.
Ninja34.3%
moved from 2nd to 1st · 30.7K estimated branded searches · -1.6% vs prior month · +1.3 points
2.
32.5%
moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -3.4 points
3.
21.5%
held 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +2.1 points
8.5%
held 4th · 7.7K estimated branded searches · -3.5% vs prior month · +0.2 points
5.
2.9%
held 5th · 2.6K estimated branded searches · +2.3% vs prior month · +0.2 points
6.
COSORI0.27%
held 6th · 240 estimated branded searches · -51% vs prior month · -0.3 points
Compare search popularity between COSORI and its closest rivals
How has branded search demand for COSORI changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for COSORI in New Zealand rose from 110 to 240.
- Across the 11 months ending August 2026, COSORI’s estimated Share of Search among air fryer brands in New Zealand held steady, from 0.14% to 0.27%.
How did search popularity change for New Zealand air fryer brands in August 2026?
6 changes
In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among air fryer brands in New Zealand, at 34.3%.
In August 2026, Philips gained estimated Share of Search among air fryer brands in New Zealand, from 19.5% to 21.5%.
In August 2026, Breville lost estimated Share of Search among air fryer brands in New Zealand, from 35.9% to 32.5%.
Tefal’s estimated Share of Search among air fryer brands in New Zealand has gained ground for 3 months in a row, from 2.4% to 2.9% in August 2026.
Estimated monthly branded searches for COSORI in New Zealand rose 118.2% over 11 measured months, from 110 to 240 in August 2026.
Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.1% over 11 measured months, from 6.4K to 7.7K in August 2026.
How is COSORI measured?
Brandwave collects information about searches that people make online using COSORI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- cosori
- cosori air fryer
- cosori airfryer
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Is COSORI your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.