COSORI vs Ninja:Which is more popular by branded search in New Zealand?
In August 2026, Ninja had more branded searches than COSORI among air fryer brands in New Zealand. Ninja was estimated to have 30.7K branded searches compared to COSORI’s 240, and held a 34.3% Share of Search versus COSORI’s 0.27%.
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Which is more popular in search, COSORI or Ninja?
Compare the air fryer brands New Zealand kitchens cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ninja, COSORI. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Philips | Russell Hobbs | Tefal | COSORI |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 33.1% | 19.1% | 8.3% | 2.6% | 0.14% |
| Nov 2025 | 39.2% | 31.2% | 18.6% | 8.5% | 2.3% | 0.17% |
| Dec 2025 | 38.6% | 31.5% | 19.6% | 8.1% | 2.1% | 0.21% |
| Jan 2026 | 35.5% | 33.6% | 20% | 8.2% | 2.4% | 0.28% |
| Feb 2026 | 32% | 34.8% | 21.7% | 8.6% | 2.5% | 0.33% |
| Mar 2026 | 30.7% | 35.6% | 20.7% | 8.9% | 3.1% | 1.1% |
| Apr 2026 | 31.2% | 35.3% | 22.2% | 8.4% | 2.5% | 0.32% |
| May 2026 | 31.7% | 35% | 22.2% | 8.4% | 2.4% | 0.22% |
| Jun 2026 | 32.3% | 35.3% | 21.8% | 7.8% | 2.7% | 0.2% |
| Jul 2026 | 33% | 35.9% | 19.5% | 8.4% | 2.7% | 0.52% |
| Aug 2026 | 34.3% | 32.5% | 21.5% | 8.5% | 2.9% | 0.27% |
| Sep 2026 | — | — | — | — | — | — |
How has the COSORI and Ninja comparison changed over the last 12 months?
3 findings
- Ninja was ahead of COSORI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, COSORI’s estimated Share of Search among air fryer brands in New Zealand moved from 0.14% to 0.27%, and its estimated monthly branded searches moved from 110 to 240.
- Across the 11 months ending August 2026, Ninja’s estimated Share of Search among air fryer brands in New Zealand moved from 36.8% to 34.3%, and its estimated monthly branded searches moved from 28.3K to 30.7K.
How did search popularity change for New Zealand air fryer brands in August 2026?
2 changes
In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among air fryer brands in New Zealand, at 34.3%.
Estimated monthly branded searches for COSORI in New Zealand rose 118.2% over 11 measured months, from 110 to 240 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using COSORI’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
COSORI
3 branded search terms
- cosori
- cosori air fryer
- cosori airfryer
Ninja
25 branded search terms
- air fryer ninja
- airfryer ninja
- ninja af101 4 quart air fryer
- ninja af101 air fryer
- ninja air fryer
- ninja air fryer dual
- ninja air fryer pro
- ninja blast
- ninja blender
- ninja creami
- ninja double air fryer
- ninja dual air fryer
- ninja dual zone air fryer
- ninja foodi
- ninja foodi air fryer
- ninja foodi dual zone
- ninja foodi dualzone air fryer
- ninja foodi multi cooker
- ninja foodi smartlid multi cooker
- ninja kettle
- ninja mixer
- ninja pro air fryer
- ninja toaster
- ninja xl air fryer
- ninja xxl airfryer
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.