COSORI vs NutriBullet:Which is more popular?
In September 2026, NutriBullet had more branded searches than COSORI among air fryer brands in New Zealand. NutriBullet had about 720 branded searches, while COSORI had 150. NutriBullet made up 2.8% of all air fryer brand searches we track, and COSORI accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about air fryer brands, NutriBullet appeared in three of the five answers and COSORI in none.
Who do people search for more?
NutriBullet, about 5 searches for every 1 for COSORI
Who does AI mention more?
NutriBullet, mentioned in 3 of 5 answers, COSORI in 0
Who does AI recommend more?
NutriBullet, the only one of the two named
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Top air fryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NutriBullet was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. COSORI did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ninja1st
Philips2nd
Breville3rd- NutriBullet4th
Russell Hobbs5th
Tefal–
COSORI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Philips3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NutriBullet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Russell Hobbs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COSORI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air fryer brands
5 answers
Asked ChatGPT
“Which air fryer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air fryer brands in New Zealand?”
Asked ChatGPT
“What's the best air fryer brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“air fryer nz”
Searched Google, AI Overview
“air fryer oven nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is COSORI or NutriBullet more popular in search?
This chart shows how often people search Google for COSORI and NutriBullet by name. Each line represents a brand's share of searches for all seven air fryer brands we track, month by month, from searches in New Zealand.
Share of searches by month for NutriBullet, COSORI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Philips | Russell Hobbs | Ninja | Tefal | NutriBullet | COSORI |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.3% | 24.5% | 7.9% | 5.3% | 5.6% | 3.9% | 0.49% |
| Nov 2025 | 52.2% | 23% | 8.9% | 6.8% | 5.4% | 3.2% | 0.61% |
| Dec 2025 | 52.2% | 24% | 8.3% | 6.6% | 5% | 3.2% | 0.77% |
| Jan 2026 | 50.5% | 26.1% | 8% | 6.5% | 4.9% | 3% | 0.93% |
| Feb 2026 | 48.4% | 27.5% | 8.1% | 6.1% | 5% | 3.8% | 1.1% |
| Mar 2026 | 50.3% | 24.7% | 7.7% | 4.9% | 6.3% | 2.9% | 3.2% |
| Apr 2026 | 51.9% | 25.9% | 7.5% | 5.7% | 5.1% | 2.9% | 1% |
| May 2026 | 51% | 27.6% | 7.2% | 5.4% | 5.2% | 2.8% | 0.73% |
| Jun 2026 | 49.1% | 28.4% | 7.5% | 5.6% | 5.9% | 2.9% | 0.68% |
| Jul 2026 | 51.3% | 24.9% | 8.1% | 5.8% | 5.4% | 2.7% | 1.8% |
| Aug 2026 | 51.2% | 25.4% | 8% | 5.4% | 6.4% | 2.7% | 0.89% |
| Sep 2026 | 51.5% | 25% | 8.3% | 6.5% | 5.3% | 2.8% | 0.58% |
How has the COSORI and NutriBullet comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: COSORI took it in March 2026, NutriBullet took it in April 2026.
- Across the 12 months ending September 2026, COSORI’s share of searches among air fryer brands in New Zealand moved from 0.49% to 0.58%, and its estimated monthly branded searches moved from 110 to 150.
- Across the 12 months ending September 2026, NutriBullet’s share of searches among air fryer brands in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for New Zealand air fryer brands in September 2026?
2 changes
Estimated monthly branded searches for COSORI in New Zealand rose 36.4% over 12 measured months, from 110 to 150 in September 2026.
Estimated monthly branded searches for NutriBullet in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using COSORI’s and NutriBullet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
COSORI
3 branded search terms
- cosori
- cosori air fryer
- cosori airfryer
NutriBullet
1 branded search term
- air fryer nutribullet
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