How popular isTefal?
In September 2026, people searched for Tefal by name about 1,860 times in New Zealand, an 8.1% increase from the previous year. These searches made up 7.6% of all New Zealand pancake maker brand searches, placing Tefal third out of four brands. When we asked both ChatGPT and Google AI Overviews about pancake maker brands, Tefal did not appear in any of the answers.
Tefal is the third most searched of 4 competitors.
BrevilleShare of searches 73.5%Mentioned in 5 of 5 AI answers
Russell HobbsShare of searches 11.8%Mentioned in 0 of 5 AI answers
TefalShare of searches 7.6%Mentioned in 0 of 5 AI answers
NinjaShare of searches 7.1%Mentioned in 0 of 5 AI answers
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Top pancake maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tefal did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pancake maker brands
5 answers
Asked ChatGPT
“Which pancake maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pancake maker brands in New Zealand?”
Asked ChatGPT
“What's the best pancake maker brand in New Zealand for easy breakfast?”
Searched Google, AI Overview
“best pancake maker”
Searched Google, AI Overview
“electric pancake maker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pancake maker brands compete with Tefal?
Share of searches by month for Breville, Russell Hobbs, Tefal, Ninja. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Russell Hobbs | Tefal | Ninja |
|---|---|---|---|---|
| Oct 2025 | 74.8% | 11.3% | 8% | 6% |
| Nov 2025 | 72.7% | 12.4% | 7.5% | 7.4% |
| Dec 2025 | 73.7% | 11.7% | 7% | 7.6% |
| Jan 2026 | 73.4% | 11.6% | 7.2% | 7.8% |
| Feb 2026 | 72.8% | 12.2% | 7.5% | 7.4% |
| Mar 2026 | 73.8% | 11.3% | 9.2% | 5.7% |
| Apr 2026 | 75.1% | 10.8% | 7.4% | 6.7% |
| May 2026 | 75.1% | 10.7% | 7.7% | 6.5% |
| Jun 2026 | 73.3% | 11.1% | 8.8% | 6.8% |
| Jul 2026 | 73.9% | 11.7% | 7.8% | 6.7% |
| Aug 2026 | 73.3% | 11.5% | 9.1% | 6.1% |
| Sep 2026 | 73.5% | 11.8% | 7.6% | 7.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.5% | 13.2K | -4.1% | +0.3 points | |
| 2, held 2nd | 11.8% | 2.1K | -2.3% | +0.3 points | |
| 3, held 3rd | 7.6% | 1.4K | -20.3% | -1.5 points | |
| 4, held 4th | 7.1% | 1.3K | +11.4% | +1 points |
1.
Breville73.5%
Held 1st. 13.2K estimated branded searches, -4.1% vs prior month. Share +0.3 points.
11.8%
Held 2nd. 2.1K estimated branded searches, -2.3% vs prior month. Share +0.3 points.
3.
Tefal7.6%
Held 3rd. 1.4K estimated branded searches, -20.3% vs prior month. Share -1.5 points.
4.
Ninja7.1%
Held 4th. 1.3K estimated branded searches, +11.4% vs prior month. Share +1 points.
Compare popularity between Tefal and its closest rivals
Every comparison with Tefal
24 comparisons
- Breville vs Tefal
- De'Longhi vs Tefal
- Kenwood vs Tefal
- KitchenAid vs Tefal
- Ninja vs Tefal
- Philips vs Tefal
- Russell Hobbs vs Tefal
- Sunbeam vs Tefal
- Tefal vs Thermomix
- Le Creuset vs Tefal
- Scanpan vs Tefal
- NutriBullet vs Tefal
- Staub vs Tefal
- Circulon vs Tefal
- GreenPan vs Tefal
- Lodge vs Tefal
- HexClad vs Tefal
- Baccarat vs Tefal
- Samsung vs Tefal
- Tefal vs Tramontina
- LG vs Tefal
- COSORI vs Tefal
- Essteele vs Tefal
- Tefal vs WMF
How has branded search demand for Tefal changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tefal in New Zealand rose from 1.7K to 1.9K.
- Across the 12 months ending September 2026, Tefal’s share of searches among pancake maker brands in New Zealand peaked at 9.2% in March 2026 and was lowest at 7% in December 2025.
How did search popularity change for New Zealand pancake maker brands in September 2026?
4 changes
In September 2026, Ninja gained share of searches among pancake maker brands in New Zealand, from 6.1% to 7.1%.
In September 2026, Tefal lost share of searches among pancake maker brands in New Zealand, from 9.1% to 7.6%.
Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.5% over 12 measured months, from 1.8K to 2.1K in September 2026.
Estimated monthly branded searches for Breville in New Zealand rose 13.2% over 12 measured months, from 11.7K to 13.2K in September 2026.
How are Tefal’s branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- multicooker tefal
- tefal
- tefal actifry
- tefal air fryer
- tefal blender
- tefal cook set
- tefal cookware
- tefal ingenio
- tefal jamie oliver
- tefal kettle
- tefal mixer
- tefal saucepans
- tefal set
- tefal steam
- tefal thermosignal
- tefal toaster
- tefal ultimate
- tefal unlimited
- tefal vok
Do you work for Tefal? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Tefal compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Small kitchen appliance brands | 10th of 10 | 1.7% | Show ranking |
| Air fryer brands | 5th of 7 | 5.3% | Show ranking |
| Chip fryer brands | 4th of 5 | 5.8% | Show ranking |
| Pancake maker brands | 3rd of 4 | 7.6% | Shown above |
| Crepe maker brands | 4th of 5 | 6.9% | Show ranking |
| Griddle pan brands | 3rd of 7 | 9.2% | Show ranking |
| Cookware brands | 3rd of 9 | 9.2% | Show ranking |
| Frying pan brands | 4th of 7 | 8.1% | Show ranking |
| Induction pans brands | 3rd of 7 | 9.5% | Show ranking |
| Pots and pans brands | 4th of 7 | 8.4% | Show ranking |
| Clothes steamer brands | 3rd of 5 | 15.4% | Show ranking |
| Steam iron brands | 3rd of 5 | 15.6% | Show ranking |
Is Tefal your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.