Tefal vs Tramontina:Which is more popular?
In September 2026, Tefal had more branded searches than Tramontina among cookware brands in New Zealand. Tefal had about 1,410 branded searches, while Tramontina had 360. Tefal made up 9.2% of all cookware brand searches we track, and Tramontina accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about cookware brands, Tefal appeared in four of the five answers and Tramontina in none.
Who do people search for more?
Tefal, about 4 searches for every 1 for Tramontina
Who does AI mention more?
Tefal, mentioned in 4 of 5 answers, Tramontina in 0
Who does AI recommend more?
Tefal, the only one of the two named
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Top cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tramontina did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Scanpan1st- Tefal2nd
GreenPan3rd
Le Creuset4th
Essteele5th
Staub–
HexClad–
Tramontina–
Circulon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scanpan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GreenPan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Essteele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookware brands
5 answers
Asked ChatGPT
“Which cookware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cookware brands in New Zealand?”
Asked ChatGPT
“What's the best cookware brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“pots and pans nz”
Searched Google, AI Overview
“non stick cookware”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Tefal or Tramontina more popular in search?
This chart shows how often people search Google for Tefal and Tramontina by name. Each line represents a brand's share of searches for all nine cookware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tefal, Tramontina. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Tefal | Staub | GreenPan | HexClad | Tramontina | Circulon | Essteele |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 19.8% | 10% | 4.7% | 4.5% | 3.6% | 2.2% | 3.2% | 0.69% |
| Nov 2025 | 55.8% | 17% | 8.7% | 5.3% | 3.3% | 4.1% | 2.1% | 2.7% | 1.1% |
| Dec 2025 | 60% | 15.7% | 6.6% | 3.9% | 4.3% | 4.1% | 1.9% | 2.4% | 0.99% |
| Jan 2026 | 52.9% | 20.1% | 7.6% | 4.7% | 3.9% | 3.8% | 2.4% | 3.5% | 1.1% |
| Feb 2026 | 56.6% | 17.2% | 8% | 4.9% | 4.1% | 3.6% | 2.1% | 2.7% | 0.85% |
| Mar 2026 | 58.5% | 14.3% | 9.5% | 5.9% | 3.5% | 2.8% | 1.9% | 2.7% | 0.88% |
| Apr 2026 | 50.1% | 20.8% | 9.3% | 5.2% | 4.3% | 3.6% | 2.6% | 3.1% | 1.1% |
| May 2026 | 53.7% | 18.8% | 9.3% | 5.1% | 3.9% | 3.2% | 2.2% | 2.8% | 0.99% |
| Jun 2026 | 55.3% | 18.4% | 9.6% | 5.2% | 2.5% | 3.2% | 1.8% | 2.7% | 1.3% |
| Jul 2026 | 52.9% | 20.2% | 9.4% | 4.2% | 2.9% | 3.3% | 3.8% | 2.4% | 0.97% |
| Aug 2026 | 51.2% | 21% | 10.7% | 5.1% | 2.9% | 3% | 2.6% | 2.6% | 0.91% |
| Sep 2026 | 53.1% | 21.2% | 9.2% | 5.1% | 3.1% | 3% | 2.3% | 2.2% | 0.85% |
How has the Tefal and Tramontina comparison changed over the last 12 months?
3 findings
- Tefal was ahead of Tramontina in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands in New Zealand moved from 10% to 9.2%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
- Across the 12 months ending September 2026, Tramontina’s share of searches among cookware brands in New Zealand moved from 2.2% to 2.3%, and its estimated monthly branded searches moved from 290 to 360.
How did search popularity change for New Zealand cookware brands in September 2026?
2 changes
In September 2026, Tefal lost share of searches among cookware brands in New Zealand, from 10.7% to 9.2%.
In September 2026, Tramontina rose from 8th to 7th among cookware brands in New Zealand.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Tefal’s and Tramontina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tefal
13 branded search terms
- multicooker tefal
- tefal
- tefal actifry
- tefal cook set
- tefal cookware
- tefal ingenio
- tefal jamie oliver
- tefal saucepans
- tefal set
- tefal thermosignal
- tefal ultimate
- tefal unlimited
- tefal vok
Tramontina
7 branded search terms
- frying pan tramontina
- pan tramontina
- tramontina
- tramontina cast iron
- tramontina cookware
- tramontina dutch oven
- tramontina pots
Other head-to-heads among cookware brands
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